Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in fostering team collaboration, driving organizational growth, and adapting to evolving business needs. Skilled in strategic planning, financial management, and stakeholder engagement. Known for strong decision-making abilities and unwavering focus on achieving measurable outcomes.
Overview
46
46
years of professional experience
Work History
President | Operations
Spell it with Color, Inc. (dba: Allegra Marketing | Print | Signs)
06.2007 - Current
Implemented a manufacturing initiative, which reduced printing waste by 20% and minimized setup time by 30%, aligning with continuous improvement efforts and cost management
Purchased independent small printer with declining sales (>$250,000) in June of 2007
Achieved over 700% increase in sales with strategic marketing and updated equipment
Achieved two significant business awards over consecutive years
Transitioned business functions into a spacious, leased property with 2,800 sq. ft. area
Sourced and procured energy-efficient mailing solutions, lowering utility expenses by $10,000 per year, contributed to a 20% reduction in the company’s carbon footprint.
Orchestrated a sales strategy overhaul with wide format printing solutions, boosting overall sales by 15% within the first quarter and fostering a collaborative team environment.
Expert knowledge of wide format printing, substrates, media, trade show items and how to bring them all together
Sr. Product Marketing Manager
Océ North America, Inc
06.1997 - 06.2007
Spearheaded business strategy development for enhanced revenue generation in printing equipment.
Played a leading role in the business development cycle by crafting strong solutions, demonstrated consultative selling, and closing skills
Managed all aspects of budgeting for product marketing initiatives.
Provided guidance on pricing strategy based on competitive analysis and customer segmentation.
Developed marketing strategies based on corporate objectives and market trends.
Executed strategic campaigns, including direct mail, email, digital advertising.
Developed comprehensive product positioning and messaging for new products.
Directed sales activities, analyzed market segment buying trends and tracked business and consumer preferences, leading to dramatic sales increase year over year.
Implemented strategic marketing initiatives leading to a 22% increase in annual software and services sales.
Managed a team of marketing professionals, resulting in increased productivity and project success rates
Identified and developed new market opportunities and innovative strategies
Launched over 30 successful B2B products and services
Collaborated with sales teams and senior management to develop long-term product strategies
Crafted and implemented strategic measures resulting in a notable increase in bookings for commercial printing services.
Created comprehensive presentations, white papers, and demos
Developed partnerships to enhance service offerings and streamline operations.
Developed content for marketing collateral and training materials
Introduced digital printing as a core component of the company’s financial growth
Assisted in the preparation of budgets and monitored expenses related to marketing initiatives.
Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
Education
AAS - Graphic Arts/Print Management
College of DuPage
Glen Ellyn, IL
01.1980
Skills
Complete P&L responsibility
Leadership Team Building
Operations Management
Industry partnership development
Organizational Leadership
Operational excellence
Operations management
Partnership Development
Product Development
Project Management
Strategic Planning
Marketing expertise
Organizational leadership
Hobbies and Interests
I am a Blackhawks and White Sox FANatic!, My music tastes are quite eclectic; however, I am an avid Jimmy Buffett fan (read: Parrot Head)., I also enjoy gardening, cooking, smoking (I have quite the outdoor kitchen) and being with my family.
Affiliations
Direct Marketing Association (DMA)
Chicago International Society for Performance Improvement
Naperville Chamber of Commerce (Chairmen’s Circle Sponsor) 2005-Present
Chicago Chapter – AIlM
Romeoville Area Chamber of Commerce (2008 BOD, 2010/2011 Chairman)
Bolingbrook Area Chamber of Commerce BOD (2012-2015)
Chamber 630 Area Chamber of Commerce BOD (2016-present)
St. Andrew the Apostle School Board (2018-2022)
Angelic Kindness (Romeoville NFP) Consultant
Kiwanis (Romeoville/Bolingbrook)
International Sign Association
Hampton Park Social Athletic Club
Timeline
President | Operations
Spell it with Color, Inc. (dba: Allegra Marketing | Print | Signs)
President | CEO at Spell it with Color, Inc. (dba: Allegra Marketing | Print | Signs)President | CEO at Spell it with Color, Inc. (dba: Allegra Marketing | Print | Signs)