Proven sales/marketing professional in the software development world, I significantly boosted Switch Software Solutions' US presence, driving revenue from $0 to $5M+.
My go-to-market expertise and cross-functional collaboration led to creating over 80 software development jobs, showcasing my ability to blend technical acumen with strategic partnership building.
I bring over 10 years of dynamic, challenging experiences across three countries.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder / Freelance Developer
Growth Partners - Mobile Apps Agency
Fort Myers, United States
04.2024 - Current
Developing visually appealing mobile apps with full-stack functionality using FlutterFlow (a low-code app development platform), while applying knowledge in other technologies like Flutter, HTML, CSS, Python, JSON, and APIs to achieve custom requirements and use cases for clients.
Using prior exposure to working for a software development agency to implement operational development plans customized for businesses in various industries.
Using prior experiences in go-to-market, I created and implemented a comprehensive business plan to successfully launch the company.
Developed three new app development clients in less than four months from the company's inception, through marketing myself on Upwork.
Established and maintained successful partnerships - from clients in Virginia and Boston to strategic marketing partners locally in Fort Myers.
US Sales Manager
Switch Software Solutions
Fort Myers, United States
03.2023 - 04.2024
Directly impacted creation of around 80 US based software development FT / PT jobs, which enabled US based talented people to connect with Uruguay / LATAM based talented developers, in meaningful ways for both.
Creation and development of around 500 leads, and more than 30 client contacts over the years, most of which still work with Switch today.
My purpose for making big impact derived from a conversation at an early 2017 company event in Uruguay with a Switch developer about their desire to experience the US work culture - and various deep conversations with Switch leadership about cultural learning.
Account Executive, Account Manager, and Strategic Partnerships
Switch Software Solutions
Naperville, United States
09.2017 - 02.2023
Improved on my initial sales strategies from G2M phase (pitch, value proposition, sales materials, approach) to generate my own leads at a higher scale - closing new sales meetings and building trust with some of the most targeted/experienced buyers in IT Services, throughout the east coast and midwest in NYC, DC, Philadelphia, Baltimore, Denver, and Chicago - with exclusively CEOs, Founders, CTOs, VPs, and Director level decision-makers
AE: Scaled up company new sales activity via pipeline built from 0 to 400+ new, targeted sales decision-makers
I closed new meetings consistently - almost on demand for a period of years
I led hundreds of Intro, Needs Assessment, Proposal meetings over many years
AE: Total new sales activity helped grow the company's US sales revenue from $0 to $5M+ in the US, mostly recurring revenue
AE: In 2018, closed a deal with my 1st well-funded start-up target, a Texas based SaaS product funded by Mark Cuban
AM: By 2022 when my AM role ended, I was responsible for about 30 client decision-makers on accounts, mostly major corps and growth startups
I led strategic, intentional monthly client meetings for 5+ years - including how to run them internally
Nearly all accounts I was responsible for grew year-over-year, and still work with the company today
AM Operational: In 2021 co-created a new 'customer journey' (building off the initial one I designed during G2M phase) encompassing all functional areas - focused on a customer/value driven client experience
Strategic Partnerships: I created and maintained, mostly generation vehicles which brought sales results to the company by 'creating' leads through referrals and joint marketing initiatives
I established marketing partnerships with industry media publications (Nearshore Americas, Clutch.co) for exposure
In another partnership, the company received office space in Denver - a thriving tech community and sales target for the company
GTM Expansion: Sales and Marketing
Switch Software Solutions
Montevideo, Uruguay
05.2016 - 09.2017
I decided to work in Uruguay because I saw a huge personal and professional growth opportunity, and it was!
I was 1 of 2 US native people hired to expand the company's sales from Uruguay to the US market - the most competitive market in the Nearshore custom software development industry
At the time in 2016, the company had about 20 employees (in 2023 has over 130)
I learned Spanish in 1.5 years and was able to work effectively at the office in Montevideo, including directly with company leadership
Co-crafted the company's new sales and marketing language for targeting the US market, using my previous B2B Services sales and G2M experience
Marketing: LI and other social platforms, website (led a re-design later in 2019)
Designed and implemented the company's 1st formal LI content strategy and reporting to Management tooling, which resulted in increased US based following
Company LI page went from ~ 200 to 2k followers from 2016-18 (now has 9k+, not via my work)
Designed the company's 1st B2B sales process from scratch (prospect -> lead -> opportunity qualification -> closing deal -> making it billable) including CRM and other tooling
Designed the company's 1st formal client management process (including how different functional areas work together), changing the way the company worked with customers to demonstrate more value and competitiveness
Created the opportunity and closed initial deals for the company's 1st sizable sale in the US market
Even as a small provider new to the US market, I closed a deal with a NYC-based Insurance corporation, a Fortune 500 company at the time, in one of the most competitive verticals in Nearshore custom software development
This would become my 1st career $1M deal closed, before age 30 (a personal goal), and our team of developers eventually grew from just 2 to 20+ over many years
AE / New Sales Consultant
TransparentBusiness
Greater Chicago Area
12.2014 - 04.2016
Company Overview: In 2020, TransparentBusiness, part of KMGi Group, became a 'unicorn' company with its $1B valuation
I found and pitched an opportunity on Upwork to work with the award-winning Founder / CEO, Alex Konanykhin, to help expand the enterprise client base and evolve from a seed funding stage with initial clients like Citi Group, ADP, and more - to a 'rapidly scale' stage
I generated meetings myself and represented the company
My work resulted in closed deals with The New York Times, and a few other major corporations
I learned a ton by working closely with a proven .COM era CEO on fast-paced, strategic go-to-market initiatives within the KMGi Group
I also sold Yandiki, another company in the group providing creative marketing and web design recruitment / talent services
In 2020, TransparentBusiness, part of KMGi Group, became a 'unicorn' company with its $1B valuation
Account Executive / Go-To-Market
Scholar Source Recruitment
Chicago, United States
08.2015 - 12.2015
I was hired by the Co-Founder to help bring the idea to market / close the very first sales deals for 'Scholar Source', a spin-off of Pre-Scouter which was already scaled up
It was a recruiting service specializing in scientists and engineers (Pre-Scouter provides scientists and engineers as a service, Scholar Source provided recruiting as a service)
I took advantage of the opportunity the best I could - working directly with the CEO on a daily basis, and used my prior experience from AIESEC to establish a B2B prospecting strategy, write the first pitches, establish cross-department workflows between Recruiting and Sales using Podio, build a healthy CRM - and eventually closed the first deal with Scotts Miracle-Gro (a billion dollar+ company) in just 3 months
I decided to leave because I saw the traditional headhunting model as outdated, and saw an opportunity in Uruguay with a software company called Switch Software - where I could learn Spanish, live in another country, etc
Interim Regional Sales Trainee
AIESEC
Birmingham, United Kingdom
04.2015 - 07.2015
Company Overview: www.aiesec.co.uk
Selected to be an Interim Regional Sales Trainee, using my expertise with the student-run organization in the United States to boost performance
Main Responsibilities and Accomplishments: Created Strategic Partnerships with externals which became 'Lead Generation vehicles'
Analyzed the Birmingham (2nd largest city in the UK) market, created and left behind a refreshed Sales strategy
Trained the local Leadership on innovative Sales techniques
Prospected and closed deals individually and with the teams, to boost Sales results
Local President - Student Organization
AIESEC
Greater Chicago Area
01.2014 - 02.2015
Led departments in: Business Development, Finance, Account Delivery, Outgoing Exchange, Marketing, and Talent Management
Main Responsibilities and Accomplishments: Pioneered an innovation in workflows encompassing customer management, organizational development, and accounting
Led meetings and training sessions including operation strategy and entrepreneurial training
Coordinated outreach and partnered with three essential university partners who contributed to organizational development
Managed workflows and information systems
Project Leader, Springboard Initiative
Northern Illinois University
08.2014 - 01.2015
Springboard works closely with businesses, federal/state partners, and University Staff to foster growth and overcome a variety challenges
I led a team of 12 conducting domestic and international market research to determine strategies and make recommendations in: Branding, Business Development, International Trade, Operations, and Social Media Strategy
Main Responsibilities and Accomplishments: Trained the team to utilize over 20 Research and Business Development tools used by industry-leading companies around the world
Trained and coached skills in resource management and market research
Created tools for optimization in workflows and training
Senior Business Analyst, SpringBoard Initiative
Northern Illinois University
DeKalb
04.2014 - 09.2014
In hundreds of hours of market research and consulting I helped six clients determine strategies in: Branding, Business Development, and Social Media Strategy
Main Responsibilities and Accomplishments: Quickly learned and mastered 20+ Research and Business Development tools used by industry-leading companies around the world
Wrote company assessments for local, regional, and international companies
Learned and implemented International Trade policy and operation
Presented recommendations based on analysis to clients orally
Operations and Sales Intern
KFS, Inc.
Greater Chicago Area
01.2014 - 03.2014
Company Overview: KFS is an International Freight Forwarding and Logistics company, based in Fort Worth, TX
I was hired on to work closely with Management on short-term expansion work at the company's new Chicago office, after it was acquired
Main Responsibilities and Accomplishments: Completed Lead generation projects with the Business Development team
Received in-depth training on implementing new administration and operational technological processes implemented by the buying entity of M&A transaction
Provided additional support as-needed in Sales and Operations Management
KFS is an International Freight Forwarding and Logistics company, based in Fort Worth, TX
VP Business Development
AIESEC - Student Organization
Chicago
01.2013 - 02.2014
I led our Global Partnerships team of five members
I was responsible for Training and Strategy in Sales, Market Research, and Account Management
Main Responsibilities and Accomplishments: Motivated our B2B recruitment sales team to increase our Partnerships by 60%
Led inspired status and quota bench-marking meetings
Trained the team in Lead Generation, Sales Development, and Closing Deals
Pioneered a sales strategy innovation utilizing LinkedIn
Business Development Team Member
AIESEC - Student Organization
Greater Chicago Area
03.2011 - 08.2011
On the Business Development Team I gained tremendous business acumen, as a 19 year old
I met with CEO's of companies around Chicagoland at sales meetings and networking events
I became passionate about experiential development- interacting with real potential customers and current clients in an entrepreneurial environment at an early stage in life
Main Responsibilities and Accomplishments: Won 'Member of the Year' award on the business development team
Worked on the Account Delivery team to manage customer flow
Attended professional networking events as a student on behalf of AIESEC
Executed lead generation and market research projects
Communicated with prospective clients through e-mail and phone
Education
Bachelor's Degree - Marketing
Northern Illinois University
01-2015
Skills
Sales & Marketing Strategy
Sales and Marketing Process Design
Content Management Systems (CMS)
Customer Relationship Management (CRM)
Customer Journey & Account Management
Lead Generation
Cross-Functional Collaboration
Partnership Building
Technical Skills: Mobile App Development, HTML, CSS, Flutter, FlutterFlow, Python, AWS, and more
Certification
Account Manager Certification
JavaScript - Basic Level
J-1 Visa Certification
Intermediate Python
Front-end Foundations in HTML
Languages
English, Native or Bilingual
Spanish, Limited Working
Languages
Spanish
Professional
Timeline
Founder / Freelance Developer
Growth Partners - Mobile Apps Agency
04.2024 - Current
US Sales Manager
Switch Software Solutions
03.2023 - 04.2024
Account Executive, Account Manager, and Strategic Partnerships