Experienced marketing professional skilled in crafting and executing strategies to enhance brand visibility and drive customer engagement. Known for cultivating collaborative team dynamics that foster productivity and yield impressive outcomes. Proficient in lead generation, highly regarded for adaptability and dependability.
Hi, I’m
Sarah Kulisky
Greensboro,NC
Summary
Overview
19
years of professional experience
1
Certification
Work History
Renewal By Anderson
Digital Marketing Manager
02.2021 - Current
Job overview
- Develop marketing content such as blogs, promotional materials and advertisements for social media.
- Develop and implement successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Direct successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Evaluate monthly performance statistics and use data to inform future strategies with a $5M+ budget per year
- Drive digital and enterprise collaboration across Traditional, Events, teams, focusing on delivery and continuous process improvement.
- Manage team of 2 direct reports, and 12 agency teams for ongoing source management and ad placement
- Digital marketing efforts brought in over 40M in revenue in 2025
HAECO Americas
Marketing Manager
12.2019 - 02.2021
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization..
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Interpreted data about company, competitors, demographics, etc., to highlight products’ value, quality and style to provide a superior return on investment (ROI) and attract B2B key audiences
- Developed content for social media, press releases, and internal newsletters
North State Sales Company
Marketing Manager
09.2017 - 12.2019
Job overview
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised and deployed online marketing plans with effective SEO, PPC, and Email Marketing
- Developed, updated and organized CRM database with current and new customer data
- Monitored data and made adjustments to marketing campaigns, resulting in 20% increase in sales from prior year.
Syngenta
Marketing Lead/Marketing Specialist
08.2011 - 08.2017
Job overview
- Managed project on video creation for internal and external training, as well as social media plan for brand, and stakeholder relations
- Supervised 30 plus major trade show events & conferences annually
- Managed 1.5 million dollar budget to deliver local marketing communication campaigns, including tactics such as email, direct mail, point-of-purchase displays, video campaigns, trade shows and events.
- Collaborated with senior sales, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Syngenta
Demand Analyst & Hedge Fund Assistant
03.2006 - 08.2011
Job overview
- Maintained records of Syngenta Hedge funds; including but not limited to recording all accounting transactions that occur within funds on a daily basis, booking trades, and recording dividend income and expenses
- Provided support through communication, reporting and data analysis of the critical interface between brand, supply planning, production scheduling and logistics to develop variety and site-specific conditioning schedules
Education
Northwestern UniversityEvanston, IL
Certificate from AI-driven Digital Marketing
2023
University Overview
Google AcademyMountain View, CA
Certificate from Google Ads And Google Analytics
2019
University Overview
Duke UniversityDurham, NC
Certificates from Digital Media & Marketing
2016
University Overview
Certified Practitioner in Mobile Marketing, Content Marketing, Email Marketing, and Conversion Optimization
Northwest Missouri State UniversityMaryville, MO
Bachelor of Science from Mass Communications
1998
University Overview
Skills
- Data Analysis
- Adobe Creative Suite
- Google Ads & Google Analytics
- Campaign Management
- E-commerce Marketing
- Client Relationship Management
- Event Management & Trade Shows
- Lead Generation
- Content Marketing Strategy
Timeline
Digital Marketing Manager
Renewal By Anderson
02.2021 - Current
Marketing Manager
HAECO Americas
12.2019 - 02.2021
Marketing Manager
North State Sales Company
09.2017 - 12.2019
Marketing Lead/Marketing Specialist
Syngenta
08.2011 - 08.2017
Demand Analyst & Hedge Fund Assistant
Syngenta
03.2006 - 08.2011
- Texas Auctioneers Association-Licensed Auctioneer
Northwestern University
Certificate from AI-driven Digital Marketing
Google Academy
Certificate from Google Ads And Google Analytics
Duke University
Certificates from Digital Media & Marketing
Northwest Missouri State University
Bachelor of Science from Mass Communications
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