THOMAS DREYER

Operations Leadership | Strategic Planning | Sales Team Leadership

Provide strategic & comprehensive operational leadership while driving growth & award-winning customer service.

Recruited to return to Ohio Living to this strategic leadership business development-centered role, after a stellar previous tenure at another Ohio Living facility. Accountable for steering the operations of the entire community, comprising 145 CCRC units—including budget management, supporting the skilled clinical staff, mentoring, and leading high-achieving sales teams, and managing housing issues, sales, and contract signings. Strategically plan to meet demand, while managing continuous process improvement. Develop and implement programs to grow lead generation, revenue, and patient census, as well as cultivate partnership opportunities. Voice and face of the organization in the community, including serving as primary contact for social media and brand awareness initiatives.

• Increased assisted living census to 112% of forecasted census , including expanding sales footprint from Wilmington into surrounding regions.
• Maximized total census from 86% to 100% with substantial waitlists in all levels of care.
• Led organization to remain above forecasted census for the last 8+ quarters—including during the COVID pandemic.
• Steered organization to a wealth of accolades, including : “Best of Ohio Living” corporate award for FY 2022; “Best of Senior Living,” “Best Nursing Home,” in US News & World Report, and a 5-star resident rating.
• Partnered with the Executive Director to drive the organization through the COVID pandemic —one of the most volatile periods in the history of CCRC living.
• Led the leadership team to achieve or surpass all key performance metrics , including customer satisfaction, resident occupancy, patient census, revenue generation, and long-term account goals.
• Stabilized operations when the organization incurred a sudden leadership vacuum —after losing most of the leadership team—including facilitating cross-functional training for remaining leadership to eliminate gaps in skill sets.
• Managed crisis operations for admissions and level-of-care changes during quarantine mandates —while ensuring compliance with local, state, and federal guidelines, and maintaining census above forecasting.
• Expanded the business development role to include housing manager and skilled nursing admissions responsibilities , resulting in significantly improved communication and continuity of care campus wide.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.

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Sales Team Management | Market Analysis | Budget Forecasting

Entered & rapidly established sales, revenue growth, and referrals for a newly built 100-unit retirement living facility.

Recruited and provided pivotal leadership in rapidly establishing a new territory for a newly built 100-unit facility. Accountable for budget forecasting as well as leading, training, and mentoring the sales team—fostering a dynamic, energetic, and successful culture. Analyzed market trends and sales cycles and executed strategies to gain market share in a newly entered territory.

• Delivered instantaneous growth—achieving 25% growth in just 4 months.
• Rapidly established partnerships and referral networks with clinical providers, skilled nursing organizations, and healthcare networking events.

Multi-Site Strategic Planning & Implementation | Relationship Management | Sales & Marketing

Accountable for building the census of home health and hospice census—including 3 of 4 local communities as well as physician offices and hospitals in proximity to organizational facilities within the personal territory. Planned and implemented marketing and sales activities for home health and hospice care; cultivated and maintained referral sources; and drove brand awareness by promoting the image and philosophy of the organization.

• Ranked the #1 Representative for 2 years running in the Cincinnati market.
• Built referral ratings up to 97% from the ground up in a brand-new territory.
• Partnered extensively to increase revenue by 28% in home health over 2 years.
• Played a key role in successfully executing a multi-year re-branding initiative that led to significant revenue growth.