Seasoned professional in general and operations management with comprehensive experience leading teams, optimizing processes, and implementing cost-effective strategies. Skilled in strategic planning, staff development, and operational efficiency, consistently improving workflow and reducing costs. Proven track record of enhancing overall business performance through effective leadership and innovative problem-solving.
Overview
26
26
years of professional experience
Work History
General Manager
Legacy Golf Club
Panama City Beach, FL
11.2018 - 12.2023
Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
Established and maintained effective communication with staff members to ensure efficient operations.
Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
Maintained relationships with vendors to obtain the best pricing on supplies and materials.
Ensured compliance with local health department regulations regarding food safety standards.
Resolved customer complaints quickly while maintaining high quality standards of service delivery.
Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
Conducted regular meetings with senior management team to review progress against established objectives.
Trained employees on duties, policies and procedures.
Recruited, interviewed and hired qualified staff for open positions.
Created schedules and monitored payroll to remain within budget.
Tracked monthly sales to generate reports for business development planning.
Conducted employee evaluations to provide adequate feedback and recognize quality performance.
Forecasted customer demand to set prices or credit terms for goods or services.
Director of Golf Instruction
Hombre Golf Club
Panama City Beach, FL
03.2017 - 10.2018
Developed, implemented and maintained golf instruction programs for all levels of golfers.
Created, planned and conducted instructional clinics for the junior golf program.
Managed the day-to-day operations of the golf instruction staff.
Assessed student performance and provided feedback to improve their game.
Provided individual, private lessons to members and guests.
Organized and supervised group events such as tournaments and outings.
Analyzed players' swings using video analysis software to help identify areas of improvement.
Coordinated with other departments within the club to ensure a positive customer experience.
Maintained an up-to-date knowledge of rules, regulations, trends, equipment and apparel in the golf industry.
Developed relationships with vendors to ensure quality products at competitive prices.
Facilitated communication between instructors, staff, members and guests regarding lesson plans or special requests.
Researched new teaching methods or technologies that could be beneficial to students.
Tracked sales of instructional merchandise such as clubs, balls or apparel in order to monitor inventory levels accurately.
Cultivated relationships with local schools or organizations in order to increase awareness about our facility's instructional offerings.
Retail Manager
Edwin Watts Golf
Destin , FL
06.2014 - 04.2017
Honored with induction into the esteemed 2017 Callaway Golf Retail Hall of Fame.
Supervised staff to ensure customer satisfaction and proper performance of duties.
Developed strategies for increasing sales and improving customer service.
Managed daily operations of the store, including opening and closing procedures.
Analyzed financial data to identify areas of improvement for profitability.
Hired, trained, mentored, and evaluated staff members on a regular basis.
Conducted inventory management activities such as receiving shipments and maintaining stock levels.
Resolved customer complaints in an efficient manner while ensuring customer satisfaction.
Maintained cleanliness standards throughout the store by delegating tasks to staff members.
Monitored store security systems to protect against theft or vandalism.
Attended trade shows, conferences, and other industry events to stay current with trends.
Oversaw all aspects of merchandising within the store including product placement and display design.
Established relationships with key suppliers in order to secure competitive pricing options.
Retail Store Owner
Emerald Coast Golf Center
Panama City Beach, FL
04.2010 - 04.2014
Collaborated as partner to oversee operations and achieve business goals
Hired, trained and managed sales staff to ensure customer satisfaction.
Developed marketing strategies for the store in order to increase sales.
Scheduled staffing shifts and monitored employee performance.
Maintained inventory levels by ordering merchandise from suppliers.
Created a budget and tracked expenses in order to maximize profits.
Analyzed sales data to identify trends and make appropriate adjustments.
Organized promotional events such as special discounts or contests.
Developed relationships with vendors in order to negotiate lower prices on goods.
Planned layout of store fixtures, displays and signage according to company guidelines.
Established policies regarding returns, exchanges and refunds for customers.
Conducted regular inspections of the store's physical condition and equipment maintenance needs.
Resolved customer complaints in a timely manner while ensuring their satisfaction.
Monitored competition in order to stay ahead of industry trends.
Responsible for hiring qualified personnel who have demonstrated excellent skillsets.
Assisted customers with product selections based on their individual needs and preferences.
Provided guidance to employees on how best to sell products and services offered by the store.
Promoted business on social media platforms to maximize brand identity and generate revenue.
Set pricing structures according to market analytics and emerging trends.
Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
Delegated work to staff, setting priorities and goals.
Mitigated business risks by working closely with staff members and assessing performance.
Retail Store Manager
Florida Golf Outlet
Destin, FL
03.2004 - 04.2010
Developed and maintained store policies and procedures.
Monitored store performance metrics, including sales, profitability and customer service ratings.
Supervised daily operations of the retail store, including staff scheduling, inventory management and customer service.
Implemented strategies to increase customer satisfaction levels and build brand loyalty.
Established weekly and monthly goals for sales staff to achieve desired results.
Coordinated stock replenishment processes as needed based on sales trends.
Analyzed financial data to identify areas of improvement or cost savings opportunities.
Resolved customer complaints in a timely manner to maintain positive relationships with customers.
Handled cash register transactions accurately while providing excellent customer service.
Initiated new product training sessions for employees to improve product knowledge.
Organized merchandise displays according to seasonal promotions or special events.
Worked closely with vendors to negotiate contracts for goods or services.
Conducted regular inventory counts throughout the year to maintain accurate records.
Built and maintained strong working relationships with team members.
Managed daily operations by completing purchasing, inventory control, merchandising and product distribution tasks.
Supervised cash drawer balances and deposits of store receipts.
Connected with customers to provide assistance and collect feedback to optimize operations.
Organized new stock for floor placement.
Supervised receiving and stockroom activities to identify opportunities with inventory and prevent shrinkage.
Mentored employees in management of complicated sales, complex issues and difficult customers.
Executed merchandising strategies to support store sales growth.
Improved profitability by executing daily, weekly, and monthly floor plan changes.
Prepared and submitted nightly bank deposits.
Created engaging merchandise presentations to motivate impulse purchases.
Led employee performance evaluations and rewarded top performers to retain quality personnel.
Managed inventory tracking and physical inventory counts to minimize loss.
Trained and mentored associates to teach daily tasks and procedures.
Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
Oversaw inventory management through cycle counts, audits and shrinkage control.
Head Golf Professional
Bay Point Golf Club
Panama City Beach, FL
11.2002 - 04.2005
Recruited, trained, and supervised golf staff.
Developed and implemented a comprehensive golf instruction program.
Organized and conducted golf tournaments for members and guests.
Maintained inventory of all golf equipment, apparel, and merchandise.
Managed the daily operations of the pro shop including sales, customer service, and cash handling.
Provided quality customer service to members and guests in accordance with club standards.
Created strategies to increase revenue through membership sales, lessons, clinics, tournaments, and merchandise sales.
Coordinated with vendors to ensure delivery of supplies needed for tournaments or special events.
Conducted regular meetings with staff to discuss performance goals and objectives.
Ensured compliance with all rules, regulations, policies, procedures related to golf operations.
Researched new trends in the industry such as technology advances in equipment development.
Performed administrative duties such as scheduling tee times for members and guests or creating reports.
Promoted junior programs throughout community schools by hosting clinics or camps.
Monitored play on course ensuring pace-of-play was maintained according to club standards.
Supervised staff responsible for cleaning clubs prior to each round as well as maintaining locker rooms and restrooms.
Organized fundraisers at the club benefiting local charities or organizations within the community.
Scheduled and coordinated events and activities.
Trained workers in company procedures or policies.
Communicated clearly with coworkers using radio, phone and text to stay on top of operations needs.
Interviewed and hired associates to fill staff vacancies.
Head Golf Professional
StillWaters Golf
Dadeville, AL
02.1998 - 11.2002
Recruited, trained, and supervised golf staff.
Organized and conducted golf tournaments for members and guests.
Managed the daily operations of the pro shop including sales, customer service, and cash handling.
Maintained inventory of all golf equipment, apparel, and merchandise.
Provided quality customer service to members and guests in accordance with club standards.
Created strategies to increase revenue through membership sales, lessons, clinics, tournaments, and merchandise sales.
Conducted regular meetings with staff to discuss performance goals and objectives.
Implemented programs designed to improve player's skills by providing individual coaching sessions.
Promoted junior programs throughout community schools by hosting clinics or camps.
Organized fundraisers at the club benefiting local charities or organizations within the community.
Trained workers in company procedures or policies.
Communicated clearly with coworkers using radio, phone and text to stay on top of operations needs.