Salesforce
Accomplished marketing manager with extensive experience in developing and executing successful marketing initiatives across various channels, including social media, digital platforms, and traditional methods. Skilled in event planning and coordination, with expertise in direct marketing and brand promotion strategies. Known for driving revenue growth through impactful online and in-person events. Highly regarded for building strong teams and fostering collaborative work environments. Notable achievements include successful execution of innovative cultural events in multiple states and managing operations across multiple office locations. Committed to measuring success through key performance indicator (KPI) metrics.
Develop impactful promotions and events across multiple states, achieving consistent lead generation.
Coordinated activities for Pride/LGBT+, Hispanic Heritage, and Black History Month to enhance community relations.
Formulates and executes comprehensive marketing initiatives covering social media, email channels, and print.
Handles promotional events for brands.
Applies strategic marketing techniques to drive B2B, B2C, and D2C growth.
- Enhances referral building through local community events and networking with businesses
- Establishes Chambers of Commerce partnerships to drive referrals
- Conducts training and provides ongoing support to sales team and managers
- Plans, schedules, and executes field operations
- Manages accounts and ensures excellent product servicing
- Executes successful new store openings and business driving plans
- Worked with software systems including Salesforce, SharePoint, Excel, Outlook, Zoom, Teams, PowerPoint, and Power BI
- Developed marketing calendars for sales agents and implemented action plans aimed at generating leads and increasing sales
Developed strategic marketing plans.
- Collaborated with local Chambers of Commerce
- Engaged in B2B and B2C, D2C marketing efforts
- Coordinated grand openings and ribbon-cutting events
- Managed the closure of business units
- Oversaw national promotions and registration campaigns
- Organized various events
- Established corporate partnerships and negotiated sponsorship contracts
- Ordered supplies and managed training sessions
- Ran reports and conducted weekly meetings
- Presented during the annual meeting
- Met with sales leaders and senior sales leaders
- Managed promotional orders and corporate card expenses
- Forecasted for focus stores
-Handled corporate scheduling and travel bookings
- Implemented marketing strategies across multiple states
- Ordered uniforms for new hires
-Developed comprehensive 90-day marketing strategies.
-Enhanced goals and attachment rates through strategic marketing KPI approaches.
- Analyzed areas of improvement in conversion rates, achieving 30 quotes per week
- Understood where these metrics come into play.
Salesforce
SharePoint
Excel,
Outlook
Zoom
Teams
PowerPoint
Power BI