Thomas Overman

As an SEO Strategist at Hawke Media, I took full ownership of the content creation process from inception to publishing. Utilizing tools like Ahrefs, I conducted in-depth keyword research to drive content strategy. In managing a team of freelance writers, I ensured the production of high-quality content that was tailored to our target keywords and goals. I managed editorial calendars for up to 10 clients at a time, guaranteeing timely and consistent content delivery. I owned the publishing process to ensure that all content was optimized for search engines and aligned with each client's specific objectives.

As an SEO Content Strategist at BluShark Digital, I managed SEO strategies for a portfolio of over 25 law firm clients, optimizing their online presence to improve search rankings and visibility. My role involved conducting in-depth keyword research, writing and refining legal content, and implementing optimization techniques to enhance website performance. By analyzing performance data and refining content strategies, I helped drive organic traffic growth and improve client engagement. Additionally, I collaborated with internal teams to ensure best SEO practices were consistently applied, leading to measurable success in the competitive legal marketing space.

At Redcloud Digital, I collaborated with local small businesses interested in enhancing their online presence and achieving higher organic rankings in SERPs. Through my expertise, I have effectively developed and optimized websites for local businesses, resulting in increased phone calls, leads, and overall traffic, translating into substantial revenue growth. I have a proven track record of creating and elevating local websites to the first page of search results while also securing Google Business Profile listings within the Google Map Pack.

As a thought leadership SEO Specialist/Editor, I excelled at optimizing content to align with search queries, making it easily scannable and captivating. I naturally elevated each piece of content to be the best piece of content on the internet to position clients as experts in their space. I also utilized tools like SEMrush and Screaming Frog to execute SEO functions such as keyword research, data collection, link optimization, and site auditing. By utilizing these tools, I effectively enhanced clients' online visibility and boosted their organic search rankings.