Thomas "Tommy" Forys Jr.
Georgetown,TX
Summary
COMMUNICATIONS & CREATIVE LEADERSHIP FOR A GLOBAL MARKETPLACE
Experienced creative marketer with a unique blend of artistry and comprehensive business acumen. Proficient in enhancing brand exposure through the design of compelling internal and external corporate communications, attention-grabbing marketing collateral, advertising materials, and SEO-rich digital content.
Overview
19
19
years of professional experience
Work History
GLOBAL CREATIVE DIRECTOR
AirBorn Inc.
04.2015 - Current
- Spearheaded comprehensive traditional and digital marketing plans, engaging internal and external stakeholders
- Established and led global creative team, saving $270K by reducing reliance on external agencies
- Managed brand consistency of all customer-facing marketing collateral across all channels
- SEO and Web Optimization: Led web team to optimize SEO, define KPIs, and increase web traffic by 28%.
- Ad Management: Strategically managed ad buys and media calendar with 20+ global vendors, overseeing global deployment of digital and print assets
- Creative Content Leadership: Demonstrated hands-on leadership in creative content design and delivery
- Led content strategy for various projects, integrating brand design, copy, art, and digital technology
- Collaboration: Worked with product management and sales to develop plans, analyze results, and identify opportunities
- Developed internal marketing campaigns aligning business objectives with creative strategies
- Managed expenses and met budget requirements through forecasting and expense management
- Prioritized creative work and allocated resources based on short- and long-term needs
- Conducted strategic sessions with creative team to develop innovative initiatives within budget constraints
- Approval Management: Oversaw presentation of final concepts and obtained approvals for deliverables
SR. MARKETING SPECIALIST
Norlux / Hubbell Lighting
06.2011 - 11.2014
- Led comprehensive marketing strategy planning, budgeting, and execution of print and digital marketing strategies
- Authored brand guidelines for consistent communications across all marketing channels
- Designed wide range of sales-support materials, boosting brand visibility and ultimately sales
- Implemented media plans with modest budget, enhancing brand exposure and market presence
- Created engaging social media content and maintained the Norlux website, ensuring seamless user experience
- Coordinated email campaigns aligned with sales initiatives, generating opportunities valued at $150K+
- Managed trade show preparation, ensuring impactful brand presence and brand recognition
- Crafted all customer-facing creative content and corporate communication initiatives both internal and external
PUBLISHING SPECIALIST
Newark Electronics
02.2005 - 06.2011
- Led graphic design and print production initiatives, crafting direct mail advertising, email campaigns, digital advertisements, and internal corporate communications
- Authored comprehensive catalog module style guidelines, ensuring consistent product and service representation
- Designed and distributed monthly flyers, “minilogs,” and internal communications, enhancing brand visibility and stakeholder engagement
- Developed SEO-rich web content, driving traffic and optimizing online presence
- Orchestrated robust email campaigns to reach target audiences and drive clicks and conversions
- Maintained dynamic digital asset library, ensuring freshness and relevance of designs and visuals
- Spearheaded production of 50% of Newark’s annual 2400+ page catalog, constructing electronic component modules to showcase products effectively
- Provided high-quality product photographs, enriching visual appeal through retouching enhancements
Education
MBA - Business Administration And Management
Northern Illinois University
Schaumburg, United StatesBachelor of Arts - Psychology
Governors State University
University Park, United StatesSkills
- 3D Rendering & Animation
- Adobe Creative Suite
- ChatGPT & Midjourney Artificial Intelligence
- Interactive Content Creation
- Email Marketing
- Graphic Design
- Media Planning & Buying
- Social Media Ads & Content
- Video Production
- Website Building & Maintenance
Children's book author and illustrator
I've authored 7+ children's books since 2019 and have them for sale on Amazon.com. It's a passion of mine and I use it as a creative outlet and as a side business.
Timeline
GLOBAL CREATIVE DIRECTOR
AirBorn Inc.
04.2015 - Current
SR. MARKETING SPECIALIST
Norlux / Hubbell Lighting
06.2011 - 11.2014
PUBLISHING SPECIALIST
Newark Electronics
02.2005 - 06.2011
MBA - Business Administration And Management
Northern Illinois University
Bachelor of Arts - Psychology
Governors State University
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