Thomas Aldridge
Southampton,NY
Summary
Dynamic marketing science professional with extensive experience at Hearts & Science, specializing in audience segmentation and data-driven insights. Proven track record in developing innovative reporting platforms and enhancing team capabilities across strategy, analytics, and investment departments.
Overview
9
9
years of professional experience
Work History
Associate Director, Marketing Science
Hearts & Science (OMG)
01.2024 - Current
- Manage national and local attribution data reporting across national and local linear TV and digital
- Lead and manage the Omni platform for the DraftKings account with primary focus on audience segmentation, channel planning, investment planning, video & digital content
- Responsible for tool and resource management including data partners such as Sensor Tower, Comscore, & Nielsen
- Develop automated frameworks and ideation sessions to foster innovative solutions (Alteryx)
- Present client-facing insights and recommendations across DRTV, Sports, Features, & Integrations
- Assist in the creation of brand lift studies leveraging Dynata & DISQO
- Cross collaborate with strategy, investment, and team leadership to ensure data accuracy
- Integrated audience data into AI platforms to inform creative, brand, and seasonal messaging recommendations
Associate Director, Marketing Science
Resolution (OMG)
09.2021 - 12.2023
- Worked across multiple high-profile clients such as DraftKings, Sovos, & Virgin Voyages within the performance analytics discipline
- Provided monthly research decks focused on current marketplace trends across all Resolution clients
- Led the competitive research and insights initiative for DraftKings, providing weekly and monthly reporting
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs such
- Assisted agency leadership in audience segmentation, research, and measurement in new business pitches
Manager, Marketing Science
Resolution (OMG)
09.2020 - 09.2021
- Coordinated training programs, enhancing team capabilities and knowledge retention.
- Developed and designed a proprietary reporting platform that was used across 25+ high profile clients
- Worked with Code Worldwide on UX design and usage on internal platforms
- Helped troubleshoot and integrate tableau dashboards into reporting platforms which helped increase agency revenue
- Presented findings to senior management, influencing strategic direction based on data-driven insights.
Analyst, Research
Pathway (OMG)
06.2018 - 09.2020
- Helped facilitate and design ART3.0, a proprietary reporting platform with a primary focus on TV and Digital data
- Provided monthly research decks to senior management on the current marketplace trends in linear tv
- Conducted quarterly usage reports across all resources and tools within the agency
- Designed and implemented a monthly ratings tracker that helped inform clients of DRTV performance and composition across all demographic breakouts
Digital Planning Associate
Spark Foundry
05.2017 - 06.2018
- Led the reporting for all channels under Bloomin' Brands that focused on reservations and store visit lift
- Planned and led local social media campaigns leveraging Unified Social and Place IQ
- Managed the billing reconciliation process for digital packages and placements housed in Prisma
- Built and enhanced the digital trafficking and creative rotation process by developing a universal template for all channels
- Reported daily to Senior Leadership on data trends, research, and additional funds from billing reconciliation
- Collaborated across investment, tv, radio, and outdoor teams to facilitate holistic overviews of performance and strategy
Education
Bachelor of Arts - Advertising
Manhattan College
Bronx, NY05-2017
High School Diploma -
Christian Brothers Academy
Lincroft, New Jersey 05-2013
Skills
- Nielsen Ad Intel
- NPower
- NMI/LNMI
- YouGov
- Sensor Tower
- Infegy
- Pathmatics
- Comscore
- WWTV
- Insider Intelligence
- MRI (Clear Decisions)
- Global Web Index
- UX Design
- Tableau
- Competitive
- Attribution
- Audience Segmentation
- KPI Forecasting
- Brand Lift Studies
- AI
- Alteryx
- Basic SQL Knowledge
- Channel & Investment Planning
- Brand Positioning
- Project Oversight
Timeline
Associate Director, Marketing Science
Hearts & Science (OMG)
01.2024 - Current
Associate Director, Marketing Science
Resolution (OMG)
09.2021 - 12.2023
Manager, Marketing Science
Resolution (OMG)
09.2020 - 09.2021
Analyst, Research
Pathway (OMG)
06.2018 - 09.2020
Digital Planning Associate
Spark Foundry
05.2017 - 06.2018
Bachelor of Arts - Advertising
Manhattan College
High School Diploma -
Christian Brothers Academy