THOMMY SCHULTZ JR
New Orleans,LA
Summary
Creative marketing leader, well-educated in both organic and paid web-based advertising. I'm data analysis driven, and FACTUALLY BACKED results oriented professional.
Highly-motivated visionary with 13+ years of experience in developing highly successful and award-winning marketing programs and advertising campaigns.
High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
8
8
years of professional experience
Work History
Chief Marketing Officer, CMO
MGT Films™️
Chicago / New Orleans, IL / MS
12.2019 - Current
- Immediate rebranding former incorporated name with 40+ years recognition from 'Midwest Glass Tinters, Inc' to ''MGT Films™️' allowing us to keep the roots, while simplifying it for scalability nationwide.
- Trademarking of both, MGT Films™️, as well as the letters branding us as a complete circle, MGT™️, giving us national credibility quicker.
- Developing complete scalability plan starting in 2018 with a 3/6/9/12 month growth and expansion plan.
- Grew from 3 states to 17 with 37 locations currently in 2022
- Managing branding campaigns and event marketing initiatives in print, video, web and social media.
- Analyzing ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Increasing market awareness and penetration through development of creative collateral.
- Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 37%, year-over-year (median average over 3 years).
Psychological Consumer Behaviors Director
Proctor & Gamble, P&G
Seattle, WA
09.2013 - 06.2019
- Initiated and directed any psychological & psychiatric market researcher for consumer behavior analytics studies; while working with licensed psychological and psychiatric consultants (full-time through P&G).
- Directed and coordinated marketing activities and policies to promote products and services with data found to stimulate awareness & elevated activity in the brain.
- Oversaw 40+ employees planning full-scale product management from conception through completion: with legal, public relations and marketing/advertising teams.
- Pivoted from typical focus groups that studied answers and body language, to brain monitoring focusing on stimulation preventing the subconscious & conscious interfering with each other.
Education
Bachelor of Science - Business Psychology
Columbia University in The City of New York
New York, NYMaster of Science - Psychology of Advertising
Columbia University in The City of New York
New York, NYPh.D. - Psychology of Advertising
Columbia University in The City of New York
New York, NY05.2012
Skills
- Industry Expertise
- Thrive Under Pressure
- Organizational Development
- Complex Problem Solving Within Business Development
- Change and Growth Management
- Corporate Strategy and Development
- Cross-Functional Collaboration
Timeline
Chief Marketing Officer, CMO
MGT Films™️
12.2019 - Current
Psychological Consumer Behaviors Director
Proctor & Gamble, P&G
09.2013 - 06.2019
Bachelor of Science - Business Psychology
Columbia University in The City of New York
Master of Science - Psychology of Advertising
Columbia University in The City of New York
Ph.D. - Psychology of Advertising
Columbia University in The City of New York
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