Summary
Overview
Work History
Education
Skills
Accolades / Info
References
Timeline
Generic

Thor Audiss

Los Angeles,CA

Summary

Experienced growth marketer with 8+ years in digital marketing, brand development, and strategic growth initiatives. Successfully built and led the marketing department as VP of Marketing at Storyteller Overland, resulting in revenue growth from $16 million to over $200 million and capturing 10% market share in just 5 years. Led the acquisition of four companies and oversaw a successful venture capital acquisition. Currently serving as SVP of Sales and Marketing at Canyon Adventure Vans since February, where revenue has tripled and ecommerce capabilities have been enhanced through Shopify Plus. Seeking a new long-term opportunity to continue driving success.

Overview

9
9
years of professional experience

Work History

SVP of Sales and Marketing

Canyon Adventure Vans
02.2024 - Current
  • 3x revenue at Canyon Adventure Vans while optimizing team structure, reducing overhead, and driving sales growth.
  • Led the transition to Shopify Plus, significantly enhancing ecommerce performance and customer experience.
  • Orchestrated integrated marketing campaigns, increasing brand visibility and driving substantial revenue growth.
  • Elevated Canyon Adventure Vans into a leading brand in interior accessories for adventure vans, expanding market share.

VP of Marketing

Storyteller Overland
11.2022 - 02.2024
  • Led marketing efforts that grew revenue from $16 million in 2019 to $200 million in 2023.
  • Boosted brand visibility and revenue across four subsidiaries through strategic, integrated marketing campaigns.
  • Transformed the company from a nascent RV distributor into a multichannel brand with a strong presence in the overland community.
  • Led a high-performing marketing team of 15 individuals, driving brand growth and recognition within the RV industry and beyond.

Director of Marketing

Storyteller Overland
01.2020 - 11.2022
  • Exceeded business objectives and accelerated sales by developing and implementing robust marketing strategies.
  • Expanded a solo effort into a cohesive, high-performing team of nine, enhancing productivity and creativity.
  • Grew market share by assisting in the acquisition of three companies and coordinating brand managers for optimized resource utilization.
  • Led a rebranding strategy that positioned the company as a market leader within two years.
  • Managed annual marketing budget in excess of $6 million.

Sales Marketing Consultant

Self Employed
11.2016 - 01.2020
  • Crafted over 50 visually appealing, user-friendly websites, enhancing clients' online presence and achieving their business goals.
  • Worked with brands like the NCAA, University of Alabama, Sloss Real Estate, and Southern Company to elevate digital visibility and engagement.
  • Improved search engine rankings and conversion rates by implementing customized SEO strategies tailored to industry-specific needs.
  • Supported businesses in achieving sustainable growth by prioritizing client satisfaction and delivering measurable results.

Marketing Manager

Cahaba Cycles
06.2015 - 10.2016
  • Spearheaded brand visibility and customer engagement efforts, leading to the successful launch of two new stores in the Greater Birmingham area.
  • Developed and executed social media campaigns, significantly increasing online following and engagement.
  • Organized community events that boosted customer satisfaction and retention, strengthening brand loyalty.

Education

BFA - Photography -

University of Montevallo
Birmingham, AL
06.2014

BFA - Graphic Design -

University of Montevallo
Birmingham, AL
06.2014

Skills

    • Brand & Marketing Communications
    • Campaign Planning & Organization
    • Innovative Thinking & Storytelling
    • Content Creation
    • Profit & Revenue Enhancement
      • Brand Ecosystems & Development
      • Budgeting & Forecasting
      • Digital Marketing
      • E-commerce Optimization
      • Continuous Process Improvement

Accolades / Info

  • 2023 , 2 Gold American Advertising Awards, 3 Silver American Advertising Awards / 2022 , 3 American Advertising Awards / 2021 , 2 Silver Addy Awards.
  • Vistage Member , Key Executive team, 2023, Present, Peer advisory platform aimed at fostering personal and professional growth through facilitated discussions, expert insights, and strategic guidance.
  • Executive Board Member, Dirt Camp Racing - 501 C, 2020, Present, As a 501(c) program, we prioritized the holistic development of athletes while also emphasizing community service and fostering positive change within our localities.
  • Eagle Scout

References

  • David Schriber, CMO - Nike, Burton, 5038609247
  • Andy Dickerson, CFO - Storyteller, 2056120934
  • Tanya Lauer, Vistage Chair, 7742800475

Timeline

SVP of Sales and Marketing

Canyon Adventure Vans
02.2024 - Current

VP of Marketing

Storyteller Overland
11.2022 - 02.2024

Director of Marketing

Storyteller Overland
01.2020 - 11.2022

Sales Marketing Consultant

Self Employed
11.2016 - 01.2020

Marketing Manager

Cahaba Cycles
06.2015 - 10.2016

BFA - Photography -

University of Montevallo

BFA - Graphic Design -

University of Montevallo

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Thor Audiss