Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Thu Nguyen

Baldwin Park,CA

Summary

From the age of 12, I actively contributed to my family's bustling coffee shop, which they owned and managed. This invaluable experience afforded me the opportunity to gain firsthand insights into business operations and customer relations. Over the course of four years, I absorbed vital lessons on effective business management and customer engagement strategies.

Ultimately, my parents made the decision to sell the coffee shop to prioritize spending more quality time with our family. This transition prompted me to explore new avenues in business. As the daughter of business-savvy parents, I possess a strong foundation in understanding operational dynamics, customer persuasion techniques, and promotional strategies.

Building on this foundation, my eight-year residence in the U.S. has provided me with a comprehensive perspective on both Asian and American cultures. This unique vantage point equips me to bridge cultural gaps and tailor strategies that resonate with diverse audiences. With this blend of experiences, I am poised to make a substantial contribution to our company's success.

I take pride in being a quick learner and a keen observer. These qualities, combined with my strong work ethic and dedication, position me as a top candidate for this role. I am committed not only to acquiring new skills and knowledge but also to driving the company towards a brighter future.

Overview

12
12
years of professional experience

Work History

Marketing Manager's Assistant

VinaMilk
Ho Chi Minh, Vietnam
10.2022 - 12.2023
  • Assisted in developing and executing marketing plans for new product launches.
  • Managed budgeting process for all marketing initiatives.
  • Conducted research into target markets to uncover key insights about customers' needs and preferences.
  • Collaborated with internal teams to ensure successful implementation of campaigns.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Worked with management team to oversee and monitor marketing strategy.
  • Managed creation of marketing materials, collateral and sales support tools.

Marketing Assistant

SEONGON Marketing Agency
Ho Chi Minh, Vietnam
05.2020 - 06.2022
  • Responded promptly to customer inquiries via phone calls and emails while maintaining a friendly attitude.
  • Generated content for various media platforms, such as websites and social media accounts.
  • Assisted with the development and implementation of marketing campaigns.
  • Conducted market research to identify potential customer segments and target markets.
  • Provided administrative support to the Marketing Manager on a daily basis.

Online Business Owner

Myself
El Monte, CA
05.2019 - 10.2021
  • Developed and implemented sales strategies to increase sales.
  • Created and presented monthly reports to management on sales performance.
  • Researched and communicated competitive activity to influence marketing plans and sales tactics.
  • Analyzed market trends to identify potential opportunities for growth.
  • Generated ideas to increase sales through creative promotions.
  • Planned advertising campaigns for online, print and other mediums.
  • Managed social media accounts and campaigns.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Developed and implemented marketing plans for new products.

Teacher Assistant

Vice Principle
San Gabriel, CA
08.2017 - 05.2018
  • Assisted teachers in preparing and organizing instructional materials, including textbooks and handouts.
  • Provided guidance to students on classroom assignments and activities.
  • Attended faculty meetings to stay up-to-date on changes in school policies or curriculum.
  • Assisted faculty members or staff with student conferences.

Event Planner Associate

Dinh Thien Ly High School
Ho Chi Minh, Vietnam
01.2015 - 02.2016
  • Developed event budgets and managed expenditures within those budgets.
  • Researched and identified potential venues for events based on client needs.
  • Assisted in troubleshooting any issues that arose during the course of an event.
  • Generated creative ideas for new themes or concepts for upcoming events.
  • Selected catering services for different types of events, balancing cost, menu and term options against client demands.

Coffee Shop Waitress

Ngoc Thuy Coffee Shop
Ben Tre, Vietnam
01.2012 - 11.2014
  • Greeted customers, took orders, and answered questions about menu items.
  • Operated cash register, handled monetary transactions accurately, and provided change when necessary.
  • Assisted in stocking supplies such as coffee beans, cups, lids, straws, napkins, creamers and sugars.
  • Checked on dining area to identify immediate needs and reset tables between guests.
  • Explained menu items, describing ingredients and cooking methods upon request.

Education

Bachelor of Science - Business Marketing

Cal State LA
Los Angeles, CA
05.2023

Associate of Science - Marketing

Rio Hondo College
Whittier, CA
05.2020

High School Diploma -

San Gabriel Academy
San Gabriel, CA
06.2018

Skills

  • Business Development
  • Staff Management
  • Business Planning
  • Social Media Marketing
  • Brand Development
  • Customer Relationship Management (CRM)
  • Competitive Analysis

Languages

English
Professional
Vietnamese
Native/ Bilingual
Korean
Limited
Chinese (Mandarin)
Elementary

Timeline

Marketing Manager's Assistant

VinaMilk
10.2022 - 12.2023

Marketing Assistant

SEONGON Marketing Agency
05.2020 - 06.2022

Online Business Owner

Myself
05.2019 - 10.2021

Teacher Assistant

Vice Principle
08.2017 - 05.2018

Event Planner Associate

Dinh Thien Ly High School
01.2015 - 02.2016

Coffee Shop Waitress

Ngoc Thuy Coffee Shop
01.2012 - 11.2014

Bachelor of Science - Business Marketing

Cal State LA

Associate of Science - Marketing

Rio Hondo College

High School Diploma -

San Gabriel Academy
Thu Nguyen