Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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THUYAIN Aung

Irving,Texas

Summary

Goal-oriented Marketing Communications Manager adept at creating and executing strategic marketing campaigns successful at growing market share and increasing company profits. Develops fresh marketing collateral and revamps digital channels. many years of progressive experience in marketing leadership.

Overview

15
15
years of professional experience

Work History

Manager/Barista

Elevated Cafe
Richardson, TX
10.2023 - Current
  • Successfully trained and managed a team of baristas, ensuring high standards of customer service and quality control
  • Initiated creative ideas for enhancing the overall atmosphere of the cafe environment
  • Analyzed financial data to make decisions regarding budgeting or cost control measures
  • Provided excellent customer service by promptly responding to customer inquiries and complaints
  • Assisted in developing marketing strategies to promote the café's products and services
  • Created and implemented effective policies and procedures to increase efficiency in daily operations
  • Participated in weekly training sessions for barista staff on topics related to product knowledge or customer service techniques
  • Maintained accurate inventory records and ordering supplies as needed
  • Ensured that all employees followed established guidelines for creating beverages correctly according to company standards
  • Developed innovative drink recipes to create signature drinks for the café
  • Ensured compliance with all health codes and safety regulations in the work area.

Cook

Gather Bar & Grill
Fort Worth, TX
12.2022 - 08.2023
  • Maintained cleanliness and organization of kitchen equipment, appliances, and utensils
  • Demonstrated ability to work quickly and accurately in high-pressure environments
  • Cooked food according to recipes set by establishment
  • Labeled and dated food, keeping industrial refrigerators and freezers neat and orderly
  • Prepared large quantities of food items according to recipes or specific customer orders
  • Monitored food items, maintaining minimum guidelines for temperature, taste, and quality
  • Maintained temperatures of food products to reduce illness or waste
  • Prepped items for various cooking methods by seasoning or marinating
  • Strictly adhered to health regulations regarding food storage temperatures, handling procedures.

Head Of Marketing

AGD Bank
Yangon, Myanmar
12.2020 - 10.2022
  • Develop marketing strategies of all banking products, including Digital, Advertising, Communication and Creative for the Bank
  • Develop a partnership strategy for credit card and manage partnership team
  • Prepare and manage monthly, quarterly, and annual budgets for the Bank
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes, and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives
  • Manage all PR events and PR agency
  • Develop a marketing strategy of Onepay App, including Digital, Advertising, Communication, and Creative
  • Develop Acquisition strategy for Onepay App
  • Develop Partnership strategy for Onepay App
  • Manage Acquisition team (Both agents and merchants).

Senior Manager, Head of Online Marketing

Telenor
Yangon, Myanmar
10.2019 - 07.2020
  • Develop seasonal communication campaigns(especially for digital platforms)
  • Develop go to market plan for app and products
  • Develop digital marketing goals and strategy for online channels(Facebook, linkedin, Youtube, Viber and Cooperate Website)
  • Manage Telenor Myanmar Facebook page
  • Manage FB post boost and Ads
  • Define Media buying budget and plan for social media
  • Develop monthly content plan for FB
  • Develop and execute online awareness campaigns for Telenor FB page
  • Manage Telenor Myanmar YouTube Channel
  • Define and Develop social media strategy
  • Monitor online business performance, and review online business plan, in order to efficiently improve online operations and sales performance
  • Manage the online and social media interactive dialogues, in order to drive online awareness, sales and retentions
  • Define SEO strategy for website
  • Define UI/UX design for website and mobile application
  • Monitor website performance
  • Analyze analytic data of website and mobile application
  • Analyze analytic data of social media channels such as Facebook, LinkedIn, twitter and Google+
  • Produce how to video series for Telenor Myanmar YouTube channel
  • Produce short digital only promo video.

Consular Assistant

U.S Department of States
Yangon, Myanmar
05.2009 - 04.2014
  • Combats alien smuggling, visa fraud and passport fraud by conducting timely investigations for the consular section
  • Maintain liaison with Police, Immigration, Airlines, Banks, Municipal offices and Embassies
  • Detecting fraudulent documents
  • Conducting forensic investigations in-house and field investigations
  • Conducting fraud interview with VISA applicants
  • Writing reports of investigation and compiling fraud data for fraud reports
  • Report directly to consular officer
  • Maintains the section's fraud database.

Head of Brand & Communication (Business Group)

ATOM Telecommunication
Yangon, Myanmar
  • Know/define target customer and be their champion throughout the innovation process of reaching out with effective communication
  • Understand/bring key insights from current and future market trends and dynamics
  • Initiate and implement campaigns, launches, innovations or similar based on market analysis, customer insight as well competition mapping within assigned area of responsibility
  • Management of annual planning process for a brand or portfolio including strategic plan development and tactical plan development
  • Generate marketing deliverables (insight, business case, key selling arguments and communication package
  • Co-develop the Brand Vision, architecture, and long-term growth strategy
  • Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders
  • Develop and operationalize annual brand plans, leading excellent cross functional execution
  • Maintain 'Atom Business' brand that reflects the preferences of a specific consumer segment comprising of Business customers, considering price, availability, quality of service and other relevant factors
  • Aggressively support business growth by driving and implementing strategic initiatives to reach the company's objective and goals
  • Perform and work closely with internal/external communication teams for delivering communication activities in line with the Atom's communication strategy, goals and ambitions
  • Creatively leverage trade, consumer, and shopper marketing dollars to maximize brand growth and ROI
  • Build strong relationships with the Go-To-Market team, partnering to bring best in class selling stories and shopper marketing programs to our B2B sales teams
  • Cross functional co-ordination related to operation, with all functions
  • Technology, Sourcing, Supply chain, SG, MG as well finance and HR
  • Lead and develop the Brand and Communication team.

Marketing Technologist

Yoma Bank
Yangon, Myanmar
  • Develop traditional marketing and communication strategy for various products based on budget and target segment
  • Develop digital media buying strategy for various products based on budget and target segment
  • Define yearly marketing and communication budget and KPI for individual products
  • Maintain and track monthly/year marketing budget for each product
  • Manage social media content calendar for various products
  • Develop weekly/monthly budget status report for each product
  • Development monthly report for ROI(Return on investment)/ROAS(Return on Ads spend) for each product and present to CEO and respective product owners
  • Manage TVC shooting and building photo bank for individual products
  • Plan and execute on ground events for individual products.

Education

Bachelor of Science (B.S.) in Physics -

Universities of Distance Education
Yangon

High School Diploma -

Nayann High Scool
Yangon

Skills

  • Attention to Detail
  • Expense Tracking
  • Marketing
  • Staff Development
  • Strategic Planning
  • Cross-Functional Teamwork
  • Cross-functional team management
  • Performance Evaluations
  • Staff Training and Development
  • Key Performance Indicators
  • Team Leadership
  • Retail Marketing
  • Partnership Marketing
  • Marketing campaign management
  • Social Media Marketing
  • Digital Marketing
  • Social Media Platforms
  • Brand Development
  • Competitor Analysis
  • Advertising Management
  • Web Analytics
  • Customer Relationship Management (CRM)

Languages

  • English
  • Burmese

References

References available upon request

Timeline

Manager/Barista

Elevated Cafe
10.2023 - Current

Cook

Gather Bar & Grill
12.2022 - 08.2023

Head Of Marketing

AGD Bank
12.2020 - 10.2022

Senior Manager, Head of Online Marketing

Telenor
10.2019 - 07.2020

Consular Assistant

U.S Department of States
05.2009 - 04.2014

Head of Brand & Communication (Business Group)

ATOM Telecommunication

Marketing Technologist

Yoma Bank

Bachelor of Science (B.S.) in Physics -

Universities of Distance Education

High School Diploma -

Nayann High Scool

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