Summary
Overview
Work History
Education
Skills
Timeline
Generic
TIA LASKEY

TIA LASKEY

McKinney

Summary

Results-driven media and marketing professional with 20+ years of experience in traditional and digital media strategy, buying, and execution. Proven track record in developing and implementing comprehensive media strategies. Known for collaborative approach and delivering results that exceed expectations. Highly adaptable and reliable, leveraging skills in digital marketing and audience analytics to drive success.

Overview

25
25
years of professional experience

Work History

Media Director

BPD Advertising
07.2023 - Current
  • Lead integrated media strategy for healthcare and lifestyle brands, balancing traditional media with digital innovation to meet client goals.
  • Manage campaign development across broadcast TV, streaming platforms, paid social, OOH, and programmatic display/video.
  • Collaborate cross-functionally with creative, analytics, and client teams to ensure full-funnel marketing alignment.
  • Negotiate media placements and secure added-value opportunities to maximize campaign impact.
  • Oversee media sponsorships, event partnerships, and community activations to drive brand engagement.
  • Monitor campaign performance, provide actionable insights, and optimize in real time to improve ROI and brand outcomes.

Sr. Media Specialist

Known Agency
01.2020 - 01.2023
  • Planned and executed multi-channel media campaigns including broadcast, CTV, OTT, radio, print, and OOH.
  • Partnered with the agency’s digital and data teams to create media plans rooted in audience data and performance analytics.
  • Conducted competitive analyses via Nielsen Media Impact and Ad Intel, refining media strategies to outperform market competitors.
  • Managed vendor relationships and media negotiations to secure premium inventory and maximize value.
  • Led TV and digital media strategy for Mirror by Lululemon, planning and executing cross-market campaigns focused on both brand awareness and direct-to-consumer sales through broadcast TV, OTT/CTV, and targeted digital media.
  • Delivered comprehensive client presentations with insights on media performance, optimization strategies, and growth opportunities.

Marketing Director

TL Marketing Group
01.2015 - 01.2020
  • Led overall marketing strategy, media planning, and execution for a portfolio of clients across healthcare, fitness, retail, and professional services.
  • Managed cross-channel campaigns including TV, radio, OOH, digital display, paid social media, streaming audio, and content marketing.
  • Directed social media strategy, content development, paid ad creation, and blog writing to drive customer engagement and conversions.
  • Negotiated media contracts and vendor partnerships to maximize client budgets and secure premium placements with added value.
  • Tracked and analyzed campaign performance across traditional and digital channels, delivering actionable insights for ongoing optimization.
  • Conducted post-campaign reporting to present ROI analysis, market trends, and strategy recommendations to clients and stakeholders.
  • Proposed new programming ideas and partnership opportunities to increase brand visibility and customer engagement.
  • Oversaw creative content development, ensuring messaging aligned with brand voice and marketing objectives.

Marketing Manager & Recruitment Specialist

Fit Chick Training
01.2015 - 01.2016
  • Developed integrated marketing strategies to drive brand awareness and client acquisition.
  • Managed website content, blogs, and social media across multiple platforms.
  • Coordinated promotional events, handling vendor negotiations and execution logistics.

Sr. Traditional Media Buyer & Account Manager

Hocking Media Group
01.2013 - 01.2015
  • Managed day-to-day client communications, providing strategic media recommendations and campaign updates to key stakeholders.
  • Oversaw media buys for Planet Fitness in 8 markets, including TV, radio, and sponsorship placements.
  • Led campaign planning and execution, ensuring alignment with client goals and seamless integration across channels.
  • Analyzed audience data and market trends to guide media decisions and optimize campaign performance.
  • Prepared and presented post-buy reports, offering insights and actionable next steps for future campaigns.
  • Built and maintained strong relationships with clients and media vendors, ensuring excellent service and account growth.

Sr. Traditional Media Buyer & Social Marketing Manager

TL Marketing Group
01.2009 - 01.2013
  • Developed and executed integrated marketing campaigns combining traditional and digital channels.
  • Managed media buys, social media accounts, and digital marketing programs to drive audience engagement and conversions.
  • Created detailed campaign reports analyzing both traditional media performance and digital analytics.

Sr. Traditional Media Buyer & Account Manager

Blue Onion Media
01.2003 - 01.2009
  • Served as key client contact for Arby’s account, managing all aspects of media planning and buying across 4 major markets.
  • Planned, negotiated, and executed broadcast and cable media buys, aligning with client strategies and market dynamics.
  • Facilitated client presentations, post-buy reporting, and performance reviews to ensure campaign transparency and success.
  • Collaborated with internal teams and clients on creative trafficking, flighting, and media schedules.
  • Maintained detailed tracking of budgets, invoices, and added value to maximize client ROI.
  • Built and maintained long-term partnerships with media vendors, ensuring optimal placement and added-value opportunities.

Producer/News Director

Perry Publishing & Broadcasting
01.2001 - 01.2002
  • Wrote, produced, and edited news content and promotional spots for radio and broadcast platforms.
  • Managed editorial teams and ensured accuracy and engagement in all media content.

Education

Bachelor of Arts - Journalism

University of Oklahoma
Norman, OK

Skills

  • Integrated Media Planning & Buying
  • Broadcast TV, Addressable TV, CTV, OTT
  • Digital & Programmatic Media Execution
  • Streaming Audio & Paid Social Media
  • Sports & Sponsorship Integrations
  • Campaign Attribution & KPI Optimization
  • Media Negotiation & Vendor Management
  • Audience Research & Targeting Strategy
  • Nielsen Media Impact Ad Intel Prime Lingo
  • Strata/SRDS Excel Google Suite
  • Budget & Performance Analytics
  • Post-Campaign Reporting & Insights
  • Strategic plan development
  • Social media strategy

Timeline

Media Director

BPD Advertising
07.2023 - Current

Sr. Media Specialist

Known Agency
01.2020 - 01.2023

Marketing Director

TL Marketing Group
01.2015 - 01.2020

Marketing Manager & Recruitment Specialist

Fit Chick Training
01.2015 - 01.2016

Sr. Traditional Media Buyer & Account Manager

Hocking Media Group
01.2013 - 01.2015

Sr. Traditional Media Buyer & Social Marketing Manager

TL Marketing Group
01.2009 - 01.2013

Sr. Traditional Media Buyer & Account Manager

Blue Onion Media
01.2003 - 01.2009

Producer/News Director

Perry Publishing & Broadcasting
01.2001 - 01.2002

Bachelor of Arts - Journalism

University of Oklahoma

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