Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tia Lewis

Brooklyn,NY

Summary

Established sales and go-to-market leader with proven success outperforming an 8-figure quota, developing new accounts and partnerships into nearly $1B in revenue, building an international Enterprise team, leading global sales strategy at both a 1,000-person sales force and an Alphabet company, and launching new products to Google Earth's platform of 8M MAUs. For Google performance history details, see go/tialewisperf.

Overview

15
15
years of professional experience

Work History

Global Manager, New Product Business Development

Google
03.2023 - Current
  • Led a team of 6 to successfully integrate Sidewalk Labs Sales and GTM models into the Geo Sustainability platform. Validated product-market fit for new products. Responsible for landing strategic pre-launch customers and partners.
  • Led commercialization of Google Earth in partnership with Product, Engineering, and GTM leadership - Launched a preview that drove 50k+ trials in 3 months with projected post-launch revenue of $100M+ in ARR by 2030.
  • Delivered key strategic and operational projects aligned on with Sustainability leadership - including a 2024 Geo Sustainability partner model to accelerate revenue via Google Maps Platform, a 2024 GTM strategy to grow public sector, and working model for Sustainability Sales, BD, Partnerships, and GTM teams.

Head of Sales, Sidewalk Labs

Google (via Sidewalk Spin-In)
05.2021 - 03.2023
  • Responsible for sales and go-to-market teams across Sidewalk Labs’ portfolio of products, a former Alphabet company - Delve (generative AI), Mesa (energy optimization), and Pebble (fleet routing).
  • Landed Deloitte Digital as a pre-launch customer of Sidewalk Labs products, now integrated with Google Earth - Developed joint solution that generated $5M+ in pipeline in first 6-mos. Invited to join an executive working group across Deloitte Sustainability and Google Cloud Alliance to lead global co-GTM efforts.
  • Closed $3M+ in Delve revenue 18 months post-launch via Enterprise accounts incl. AECOM, CBRE, Roche, and the Saudi Public Investment Fund.
  • Launched marketing, BD, and sales models that resulted in 10x pipeline coverage and 100-140% of trial and customer targets. Defined and validated product-market fit, monetization, and pricing - leading to the scale, repositioning, or wind down of products based on market feedback.

Senior Director, Global Go-to-Market

WeWork
04.2020 - 01.2021
  • Reported to CRO ($3B revenue responsibility, 1000+ person org) and led team of 15 to execute top global projects. Partnered with Marketing, Product, Sales Ops, and Finance leadership across US and EMEA markets.
  • Launched new products (On Demand) and verticals (Pharma, Finance). Revised renewals strategy and restructured the Customer Success team.
  • Established global sales KPIs and performance criteria. Defined core competencies with HR to inform performance calibration and growth paths.

Senior Director, US & Canada Enterprise Sales

WeWork
10.2017 - 04.2020
  • Head of US Enterprise Sales ‘Growth Accounts' - 2nd-line leader owning 40% of US Enterprise revenue. Led 5 teams across 50 sellers, account managers, and dotted-line specialists - Top performing segment, avg. 115% on a ~$90M quota QoQ.
  • Closed the largest transaction in WeWork history, Coinbase HQ at $147M. Closed and developed 5 of the top 10 WeWork accounts, ranging from $50-100M - Uber, Walmart, Blackrock, Google, and the US Government.
  • Launched WeWork Enterprise in Boston - Team achieved 50% higher on quota than all other new Enterprise markets. Launched one of the founding Enterprise teams that performed #1 globally and closed $400M in revenue.
  • Conducted 100s of interviews, scaling the US Enterprise team from 30 to 170 in 12 months. Promoted 50% of my founding team to management.

Head of Sales

Split Software
02.2016 - 07.2017
  • Founding team member and sales leader for a venture-backed, leading feature delivery platform for engineering teams. Designed and launched Split's go-to-market strategy, beta customer program, sales and customer success models.
  • Converted 90% of beta participants to customers 6-mos post-launch (incl. Twilio, LendingTree, and Salesforce) and grew Split’s user base to 1000+ licenses. Scaled the corporate team from 4 to 25 employees.

Sales Team Lead

Salesforce (via RelateIQ Acquisition)
04.2014 - 01.2016
  • Consistently #1 RelateIQ AE averaging 150% quota achievement QoQ. Post-acquisition by Salesforce, selected as 1 of 3 leads to rollout RelateIQ to US Sales team and achieved 100% of launch KPIs.

Senior Account Executive

Factset
09.2010 - 04.2014
  • Consistently #1 AE in region. Promoted to lead the Western US for Strategic Partnerships & Alliances covering CNBC, CNNMoney, Dow Jones, etc.

Education

Master of Finance -

Tulane University
05.2010

Bachelor of Arts - Marketing/Consumer Behavior

Tulane University
05.2009

Skills

  • Enterprise Sales Leadership
  • GTM Strategy & Operations
  • Strategic Partnerships
  • Project Management
  • Cross-Functional Execution
  • Org & Comp Design
  • Recruiting & Hiring
  • Talent Development

Timeline

Global Manager, New Product Business Development

Google
03.2023 - Current

Head of Sales, Sidewalk Labs

Google (via Sidewalk Spin-In)
05.2021 - 03.2023

Senior Director, Global Go-to-Market

WeWork
04.2020 - 01.2021

Senior Director, US & Canada Enterprise Sales

WeWork
10.2017 - 04.2020

Head of Sales

Split Software
02.2016 - 07.2017

Sales Team Lead

Salesforce (via RelateIQ Acquisition)
04.2014 - 01.2016

Senior Account Executive

Factset
09.2010 - 04.2014

Master of Finance -

Tulane University

Bachelor of Arts - Marketing/Consumer Behavior

Tulane University

Similar Profiles

CREATE PROFILE
Tia Lewis