Tia Richardson
Atlanta,GA
Summary
Talented professional with demonstrated success being a Brand Marketing Manager known for high productivity and efficient task completion. Skilled in strategic brand development, digital marketing campaigns, and market research analysis. Excel in communication, creativity, building positive relationships and leadership to drive brand awareness and engagement resulting in more revenue. Committed to leveraging these skills to contribute positively to team success and achieve marketing objectives.
Overview
12
12
years of professional experience
Work History
Brand Marketing Manager
What Waist
Norcross, Georgia
05.2022 - 06.2024
- Performed market analysis to better understand target audiences.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Researched emerging technologies in digital marketing space.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Nurtured and sustained connections with important clients through consistent communication efforts.
- Monitored and tracked competitors' activities to stay abreast of industry trends.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Built relationships with influencers in the industry for increased visibility.
- Developed social media marketing strategies to help brand company and increase sales.
- Collaborated with internal teams on product launches and advertising strategies.
- Oversaw the company's marketing budget.
Public Relations Specialist
MyWoosah
Roswell, Georgia
04.2021 - 05.2022
- Managed relationships with media contacts and journalists.
- Crafted pitch letters tailored to specific publications or outlets.
- Monitored news stories related to clients' businesses or organizations.
- Collaborated with various departments within the organization to coordinate publicity efforts.
- Assisted in developing crisis communication plans for clients facing difficult circumstances.
- Performed pre-publication reviews on articles to guarantee the precision of facts.
- Utilized competitor research findings to optimize and refine PR tactics.
- Generated ideas for new marketing strategies based on industry trends.
- Created press releases, media kits, and other promotional materials to support company initiatives.
- Maintained an up-to-date database of all relevant contact information for members of the press.
- Maintained professionality and efficiency while working closely with leadership.
Public Relations Consultant
34th District State Rep. Campaign
Flint, MI
01.2020 - 08.2020
- Monitored traditional and social media channels for relevant conversations related to the client's brand.
- Advised on the strategic utilization of Twitter and Facebook to enhance marketing efforts.
- Maintained records of all activities related to PR efforts including press clippings and media coverage reports.
- Generated press releases, media alerts, fact sheets and other materials to support publicity efforts.
Marketing Communications Manager
Empower Software Solutions
Flint, MI
11.2016 - 01.2020
- Designed promotional materials such as brochures, flyers, newsletters, and website content.
- Analyzed market trends to identify potential opportunities for new products or services.
- Coordinated the production of press releases and other public relations materials.
- Maintained a database of contact information for customers, vendors, and suppliers within the Flint Community.
- Developed and implemented marketing communications plans for products and services.
- Managed the marketing and communication initiatives for Hey Pretty Girl and Hey Smart Girl; resulting attendance of 150+ parents and children as well as $15,000 in revenue at each event.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Prioritized team assignments and resources based on organizational goals.
- Trained, mentored, and developed newly hired interns in digital media and communications best practices.
Social Media Marketing Manager
Az Big Media
Phoenix, AZ
09.2012 - 03.2015
- Conducted keyword research to optimize content for SEO purposes.
- Oversaw the management of various social media accounts for multiple magazines, employing Facebook, Instagram, and Twitter to attract local and tourist clientele.
- Coordinated with designers or videographers when needed for visuals or videos.
- Created ads for AZ RE, Experience AZ, and Play Ball Magazine. Successfully grew targeted audience by acquiring an average of 150 to 200 new monthly followers through managing blog posts.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of campaigns.
- Attended Phoenix Fashion Week annually to represent AZ Big Media. Gained exposure for the company through interviews and sales.
Education
Bachelor of Arts - Communications
Arizona State University
Tempe, AZ05-2013
Skills
- Product Launches
- Marketing Analytics
- Competitive Analysis
- Customer Segmentation
- Creative Direction
- Advertising Campaigns
- Contract Negotiation
- Fundraising
- Non-Profit Operations
- Community Outreach
- Training & Development
- Event Management
- Social Media Marketing & Management
- Advanced MS Office (Outlook, Word, PowerPoint & Excel)
- Written Communication
- Brand Development
- Customer Retention Strategies
- Effective Communication
- Adaptability
- Campaigns
Timeline
Brand Marketing Manager
What Waist
05.2022 - 06.2024
Public Relations Specialist
MyWoosah
04.2021 - 05.2022
Public Relations Consultant
34th District State Rep. Campaign
01.2020 - 08.2020
Marketing Communications Manager
Empower Software Solutions
11.2016 - 01.2020
Social Media Marketing Manager
Az Big Media
09.2012 - 03.2015
Bachelor of Arts - Communications
Arizona State University
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