Tian Mo
New York,NY
Summary
Results-oriented Growth Marketing and Program Management Specialist with over 5 years of experience in digital marketing, e-commerce, and cross-functional project management. Proven track record of optimizing listing feeds and improving marketing campaign performance for high-growth platforms. Skilled at driving operational excellence through collaboration between marketing, engineering, and analytics teams. Passionate about enhancing product visibility across Paid Search, Paid Social, and Affiliate marketing channels to achieve growth.
Overview
5
5
years of professional experience
Work History
Digital Paid Advertising Specialist
CieloNYCDesign
New York, USA
03.2022 - Current
- Optimized product catalog feeds for marketplaces, resulting in a 163% increase in SEO traffic across 793 cities and 17 countries
- Executed digital advertising campaigns on Etsy and Amazon, launching five bestsellers and increasing Return on Ad Spend (ROAS) by 300%
- Coordinated large-scale listing feed initiatives between marketing, engineering, and analytics teams
- Facilitated regular stakeholder meetings, ensuring transparent collaboration and action item follow-up
- Created program calendars and monthly status summaries to align teams on project progress
E-commerce & Marketing Coordinator
Tina & Co
New York, USA
11.2020 - 01.2022
- Managed digital marketing projects, contributing to a 242% increase in online orders year-over-year
- Launched two Amazon's Choice products, generating over $256,098 in revenue through data-driven decisions using Google Analytics and Tableau
- Developed project workflows and timelines to enhance communication for product and campaign launches
- Communicated priorities and key updates across functional teams to maintain alignment
Digital Marketing Intern
Artist on Go
New York, USA
01.2020 - 03.2020
- Improved brand presence through digital channels, doubling user acquisition rates to 20-25 new users per month
- Enhanced collaboration and ensured deadlines were met through effective meeting management
- Boosted social media engagement metrics by 3x through strategic campaigns, including affiliates and guest blogging
Education
Bachelor of Business Administration - Marketing Management
Baruch College, Zicklin School of Business
New York, NY12.2024
Skills
- Cross-functional collaboration
- Project planning
- Workflow optimization
- Meeting facilitation
- Paid Search
- Paid Social
- Affiliate Marketing
- Product data feeds
- E-commerce optimization
- Tableau
- SEMrush
- Helium 10
- ShopHunter
- Google Workspace
- Microsoft Office
- Slack
- Smartsheets
- Asana
- Meeting agenda creation
- Executive-level reporting
- Status summaries
Hobbies and Interests
- Growth marketing strategies
- Operational efficiency
- Digital transformation
- Project management innovations
Languages
- Mandarin, Fluent
- Cantonese, Fluent
- English, Fluent
Timeline
Digital Paid Advertising Specialist
CieloNYCDesign
03.2022 - Current
E-commerce & Marketing Coordinator
Tina & Co
11.2020 - 01.2022
Digital Marketing Intern
Artist on Go
01.2020 - 03.2020
Bachelor of Business Administration - Marketing Management
Baruch College, Zicklin School of Business
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