Tiana Micevska
Skopje
Summary
Dedicated Lifecycle Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
Work History
Lifecycle Marketing Manager
Pray.com
10.2022 - Current
- Managed 7 daily email programs utilizing API calls to pull content from Google Sheets
- Implemented tactics for subscriber growth
- Executed strategic marketing campaigns utilizing Braze for email, in-app, and push notifications
- Troubleshooted technical issues and liaised with Braze support
- Monitored campaign performance, conducted and reported on A/B tests
- Partnered closely with Product, Design and Engineering teams
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Lifecycle Marketing Manager
Toggl Track
09.2021 - 08.2022
- Developing lifecycle marketing strategies in coordination with Marketing and Customer Success teams
- Owning and developing the customer journeys in Active Campaign
- Creating team alignment with Marketing, Product, Customer Success, and Sales
- Designing and executing marketing initiatives with a focus on platform adoption and account expansion
- Creating and automating email campaigns and in-app notifications
- Designing and implementing direct email marketing campaigns to nurture, onboard, and engage Toggl users and customers
- Working with product marketing to continuously activate, monetize, and retain paying customers
- Creating, organizing, and managing email databases for lead generation
- Creating a newsletter program for acquiring subscribers
Email Marketing Strategist (Promotion)
Essence of Email
07.2021 - 08.2021
- Diving into Klaviyo, Google Analytics, Attentive (and other ESPs and SMS tools) - gathering data, crafting reports and creating a strategy for increasing revenue
- Advising on the email marketing strategy to reach client's business goals and improve client satisfaction
- Developing short and long-term goals for the clients' email channel through mapping out the strategy and advising on execution
- Pulling out data from different sources and reorganizing them in a format that can be easily read and understood
- Monitoring and constant evaluation of the email channel
- Researching, gathering, and analyzing email marketing data
- Monitoring how the operational team is executing on the provided strategy
Growth Expert
Essence of Email
03.2020 - 08.2021
- Sales funnel optimization
- Automating the sales process by creating a manual for material needed for closing deals (email audits/proposals)
- Sales targets achieved in 2020 representing 42% growth year-over-year
- Forum Outreach and Lead Nurturing on following channels: eCommerceFuel, Reddit, Quora
- LinkedIn Cold Outreach using scraping through extensive and targeted research
- Created scripts and decision trees for the 'email assessment' document, reduced time for creation from 4 to 1.5 hours
- Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operation
Account Manager
iVote
09.2019 - 03.2020
- ECommerce Manager for KupiKniga (online book store in Macedonia)
- The main point of contact for high-end, international clients
- Software development
PR and Consultant in Marketing
Datamasters
10.2018 - 08.2019
- Company Overview: Data Science and Business Intelligence Consultancy
- Google Analytics complete setup, integration on web pages, goals customization, content grouping and regular analysis and reports
- Market analysis and competition research for 5 week long courses about Business Intelligence and Data Science
- WordPress beginner-to-intermediate level development and design for academy.datamasters.co
- Major component in the organisation of the 5-week courses: creating the site, setting up regular Facebook Ads and boosts, keyword research and written blogs, PR, cold-calling potential students, interviewing potential candidates (resulting in over 100 people signing up)
- Defined buyer personas for the short 5-week courses and the Data Science academy
- Data Science and Business Intelligence Consultancy
Skills
- Braze
- Klaviyo
- Active Campaign
- WordPress
- SMS Marketing
- Attentive
- Amplitude
- Mailchimp
- Automation Workflows
- Google Analytics
- Customer Segmentation
- Shopify
- Magento
- Responsive Email Design
- Zapier
- A/B testing
- Stripo
Timeline
Lifecycle Marketing Manager
Pray.com
10.2022 - Current
Lifecycle Marketing Manager
Toggl Track
09.2021 - 08.2022
Email Marketing Strategist (Promotion)
Essence of Email
07.2021 - 08.2021
Growth Expert
Essence of Email
03.2020 - 08.2021
Account Manager
iVote
09.2019 - 03.2020
PR and Consultant in Marketing
Datamasters
10.2018 - 08.2019
Similar Profiles
Angela JankovskaAngela Jankovska
Full Sales Cycle B2B/ Head of Sales Unit at Leoron Professional Development InstituteFull Sales Cycle B2B/ Head of Sales Unit at Leoron Professional Development Institute
Ilina Gligorovska SurlevskaIlina Gligorovska Surlevska
Head of Sales & Marketing at Studio Moderna AD SkopjeHead of Sales & Marketing at Studio Moderna AD Skopje
Dime MishkovDime Mishkov
Co-Founder at Jas I TiCo-Founder at Jas I Ti
Mark LukarevskiMark Lukarevski
Account Manager at Hoya Task ForceAccount Manager at Hoya Task Force
Shaun CurtisShaun Curtis
Lifecycle Marketing Manager at Hello BelloLifecycle Marketing Manager at Hello Bello