Tiana Tolbert
Summary
Hi there! I'm an accomplished Social Media and Influencer Relations Specialist with a knack for creating vibrant online communities, crafting standout content, and boosting brand engagement. When I'm not glued to my keyboard, I'm up-to-date with the latest social media trends, making sure our brand is ahead of the curve.
I also happen to have a secret superpower: crisis management (just ask me about Prince Harry).
Influencer Marketing is the other love of my life (aside from my book boyfriends). I've teamed up with the cream of the crop, from bookstagram's finest to Booktube stars and booktok trendsetters, all to supercharge our brand's reach and impact. Aside from that, I'm a big fan of reading, pop-culture, and consumer marketing engagement. Looking forward to chatting!
Overview
5
5
years of professional experience
Work History
Social Media and Influencer Associate
Penguin Random House
05.2022 - Current
- Successfully accelerated the growth of new social media accounts like Dial Press and Random House TikTok, achieving over 10k growth in followers within a 5-month timeframe.
- Curates and oversees monthly social media influencer programs and campaigns (over 6M reach)
- Negotiates influencer partnerships, contracts, and compensation to ensure mutually beneficial outcomes
- Provides community management to ensure we stay relevant across all social media platforms.
- Compiles reports on the impact of influencer collaborations, including sales lift and audience growth.
- Establishes and nurtures relationships with prominent bookstagrammers, booktubers, and booktok creators to promote Penguin Random House titles.
Social Media Assistant
Penguin Random House
05.2021 - 05.2022
- Daily management of all imprint social channels including posting and scheduling content and engaging with the community (Primarily Crown, Del Rey, and RH)
- Manages relationships with social media platforms, external influencer partners, and agencies.
- Manages and curates content across multiple social media platforms, including Facebook, Twitter, Instagram, TikTok, and LinkedIn, to promote Random House authors, books, and events.
- Collaborates with authors and title teams to develop promotional content for book launches and campaigns.
Engagement Intern
Penguin Random House
03.2021 - 05.2021
- Demonstrated a keen understanding of digital marketing strategies, including audience targeting, content planning, and engagement tactics, by assisting in the development and execution of successful social media campaigns.
- Works cross-functionally with teams including Consumer Marketing, Publicity, Editorial, Design, Events, and Growth Marketing
- Gained hands-on experience in creating and curating engaging content, including graphics, videos, and blog posts, that effectively promoted books and authors.
- Assisted in identifying, contacting, and collaborating with book influencers to amplify the reach of Penguin Random House titles, learning the nuances of influencer partnerships in the publishing space.
- Played a key role in building and nurturing an active and passionate online community of readers, fostering engagement through discussions, contests, and events.
Intern; Costuming
Walt Disney World
01.2020 - 05.2020
- Disney College Program Participant
- Delivered exceptional guest experiences by providing top-notch customer service in a fast-paced and diverse environment, maintaining Disney's high standards.
- Participated in a plethora of communications, marketing, and entertainment seminars
- Developed strong verbal and written communication skills through interactions with guests, fellow team members, and leaders.
- Successfully resolved guest issues and adapted to changing situations, ensuring a seamless and enjoyable visit for all.
- Showed leadership potential by volunteering for additional responsibilities and demonstrating a strong work ethic.
Digital Marketing/Events Intern
Broadmoor World Arena
03.2019 - 01.2020
- Curated email-blasts for all concerts and shows
- Helped with the creation and execution of social media campaigns
- Edited Youtube and Facebook videos for venue platforms
Education
Bachelor of Science - Digital Communications And Media
University of Colorado At Colorado Springs
Colorado Springs, CO08.2021
Skills
- Content creation
- Influencer outreach and partnerships
- Graphic design and Video Production
- Copywriting
- Content curation
- Data-driven decision-making
- Community Management and Development
- Trendspotting
- Content planning and posting consistency
- Scheduling tools (eg, Vesta, Social Commerce)
Timeline
Social Media and Influencer Associate
Penguin Random House
05.2022 - Current
Social Media Assistant
Penguin Random House
05.2021 - 05.2022
Engagement Intern
Penguin Random House
03.2021 - 05.2021
Intern; Costuming
Walt Disney World
01.2020 - 05.2020
Digital Marketing/Events Intern
Broadmoor World Arena
03.2019 - 01.2020
Bachelor of Science - Digital Communications And Media
University of Colorado At Colorado Springs
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