Tiffany Starr Stephenson
Wake Forest,NC
Summary
Innovative Marketing leader with 14+ years of experience delivering exceptional B2B SaaS marketing campaigns. Results-oriented and collaborative professional bringing expertise in demand generation, field and partner marketing. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
Head of Demand Generation
Hasura
01.2022 - Current
- Oversee all demand generation campaigns – field marketing, webinars, asset syndication, paid media, email, newsletters & organic social
- Supported efforts to launch on marketplaces like AWS and Google, coordinating partner marketing efforts cross-functionally with our PR team
- Manage an $800K+ budget and a team of 3 direct reports
- Worked closely with BDR and Sales team on campaign rollout, outreach, and process
- Helped Grow revenue from 1M to 4M YoY
Director of Revenue Marketing
Instana
01.2019 - 01.2022
- Demand Generation, Revenue Marketing
- Oversaw all lead generation campaigns – field marketing, webinars, asset syndication, advertising & email, increasing leads delivered by 150% YOY
- Increased CTR by 33% with A/B testing display ads
- End-to-end campaigns including pre & post marketing, working with internal teams on content creation, sourcing speakers, and design
- Doubled average webinar registration with new recurring executive series with our CEO
- Collaborate with technology partners and VARs to develop and support partner activities
- Manage a $2m+ budget and a team of 3 direct reports
- Developed processes and introduced new martech to increase productivity
- Supported revenue growth from 4M to 30M+ ARR, which aided in an acquisition by IBM
Event Lead
IBM
05.2018 - 01.2019
- Developed digital and face-to-face event strategy for the worldwide hybrid cloud division, including proprietary and 3rd party industry events
- Communicated across Worldwide, North America and International product marketing, social, digital, and event teams to move projects forward
- Managed agency relationships to ensure execution is up to IBM standards
Senior Marketing Associate
Oracle+Bronto
05.2016 - 03.2018
- Led 10+ global industry events per year and contributed to 10-15 other events annually to increase qualified leads
- Created marketing campaigns for pre/post-show emails and managed their success
- Managed the company's largest event, generating 120% ROI, and contributed more than $3.5M in the sales pipeline
- Managed the Australia 200k budget
- Worked closely with the creative and marketing operation teams to produce collateral, graphics, and booth presentations
- Tracked and reported event ROI based on scans, in-profile leads, opportunities, and closed deals
- Improved Bronto's event reporting to showcase the full extent of ROI for the event programs
Event Planner
INC Research, Syneos Health
07.2015 - 04.2016
- As sole event planner, executed logistics for 24+ healthcare-related trade shows annually
- Planned an average of 40-50 monthly off-site client-facing business development meetings
- Executed Annual Global Business Development Meeting with over 100 attendees
- Feedback from a Senior Director, Business Development: “Starr, you did an excep2onal job organizing and pulling off what was universally felt to be one of the best corporate events that many of us have ever attended.”
- Directed exhibit house and advertising agency to create new booth materials
Marketing Coordinator
Merlin International Inc
04.2013 - 07.2015
- Managed marketing development funds (MDF) for multiple partners
- Developed successful marketing campaigns including social media, whitepapers, webinars, and advertising
- Led all marketing events including partner events, trade shows, webinars, and galas
- Created the company messaging guide to ensure consistent brand messaging
- Developed monthly internal newsletter, website content, and sales collateral
Trade show and Events Specialist
FNH USA
09.2012 - 04.2013
- Managed logistics for large- and small-scale military industry trade shows, including setup and teardown for events in major US cities
- Managed $1M budgets for trade shows
- Developed and implemented a new tracking system for customer service intake
Marketing Assistant
Kongsberg Protech Systems
04.2010 - 07.2012
- Managed 20+ global events, including trade shows and user conferences
- Interfaced with senior executives and the VP of Marketing to move projects forward, meeting critical timelines, while meeting budget goals
- Collaborated with a PR firm to redesign/enhance the company's branding
Education
Bachelor of Science - Communication
East Carolina University
Greenville, NC05.2009
Skills
- B2B Marketing
- Inbound and Outbound Marketing
- Lead Generation Management
- Campaign Planning
- Sales and Marketing Methods
- Budgeting and Allocation
- Time Management
- Vendor Negotiations
- Enthusiastic Team Player
- Startup Background
Affiliations
- Oracle Women in Leadership (OWL) Event Steering Committee Chair & Launched “Getting a Seat at the Table” quarterly series featuring women speakers.
- Junior League of Raleigh August 2015 – January 2020
- Special Events Co-Chair for the 2019 SPREE! Event
Special Events Co-Chair for the 2018 SPREE! Event
Silent Auction Co-Chair for the 2017 SPREE! Event
Decorations Co-Chair for the 2017 NC Governor's Inaugural Ball
Timeline
Head of Demand Generation
Hasura
01.2022 - Current
Director of Revenue Marketing
Instana
01.2019 - 01.2022
Event Lead
IBM
05.2018 - 01.2019
Senior Marketing Associate
Oracle+Bronto
05.2016 - 03.2018
Event Planner
INC Research, Syneos Health
07.2015 - 04.2016
Marketing Coordinator
Merlin International Inc
04.2013 - 07.2015
Trade show and Events Specialist
FNH USA
09.2012 - 04.2013
Marketing Assistant
Kongsberg Protech Systems
04.2010 - 07.2012
Bachelor of Science - Communication
East Carolina University
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