Supported CEO and VP Account Manager at TUX LA in cultivating and maintaining client relationships.
Led seamless cross-functional collaborations internally and externally, including integrated agency teams to strengthen teamwork, problem-solving, creativity, and innovation.
Provided strategic and comprehensive direction to determine priority of projects and foster a culture for learning and growth through presentation development to clients and internal leadership.
Skilled in road mapping and agile sprint scheduling for effective project management, leading multiple concurrent projects with daily updates, creative briefs, and comprehensive 360 campaigns.
Account Executive
Doremus
08.2021 - 05.2022
Clients: Office Depot and Lego Education
Expertly managed multiple DEI initiatives, increasing company happiness index among BIPOC employees by 20%
Drove holistic approaches to problem solving with a proactive and adaptable mindset for campaign development and event planning.
Formulated comprehensive timelines, conducted market research & case studies surrounding targeted B2B marketing.
Editor-in-Chief and Director of Social Media
IMPULSE MAGAZINE
05.2019 - 11.2021
Directed editorial strategy and production for IMPULSE MAGAZINE, leading a team 20 writers, editors, and designers.
Led editorial meetings, overseeing story development, layout design, and photo shoots.
Orchestrated fashion photoshoots, securing partnerships and managing logistics to deliver seamless, experiences.
Contract Analyst and Impact Strategy
The Marketing Arm
06.2021 - 08.2021
Clients: Nintendo, Papa Murphy's, Fairway
Developed strategic insights through creation of KPIs and conducting qualitative and quantitative market research for all clients.
Curated monthly research reports and benchmarks , to provide insights into consumer engagement and market positioning.
Presented research on statistical methods and provided recommendation for experiential marketing.
Contract Strategy Analyst
Butler, Shine, Stern & Partners
01.2021 - 08.2021
Clients: Zulily, Noosa, Sorel - Condé Nast and Rao',
Conducted market research to refine brand positioning by defining client targets, lifestyles, and psychographics through comprehensive primary and secondary methods.
Presented well-crafted brand architectures, manifestos, marketing objectives, and competitive creative strategies for esteemed brands.
Developed growth strategies with clients like Condé Nast to achieve key metrics and business goals by auditing their online efforts.
Contract Strategist and Account
Halpern PR
05.2018 - 08.2018
Clients: Bumble , Orly, Kiehl’s , UGG
Created press releases and e-blasts for clients to drive SEO traffic, promote their business and continuously establish relationships.
Prepared and facilitated events such as BumblexKiehl's to assist brands in their PR goals and consumer relations.
Contacted bloggers, journalists and influencers to generate over 20 media lists to utilize for PR box send-outs .
Education
Bachelor of Arts - Public Relations, Advertising, And Psychology
University of Illinois Urbana-Champaign
Master of Arts - Media Studies And Theory Analytics
Concordia University
Skills
360 Campaigns / Digital Marketing
Client Advisement, Correspondence and Partnerships
Intrapersonal Collaboration
Autonomous and Detail Oriented
Verbal and Written Communication
Hobbies
Traveling | Pilates | Reading | Social Justice Activist | Volunteering | Movie and Television Enthusiast | Calisthenics
Timeline
Certified Pilates Instructor
Body Balance
02.2024 - Current
Client Partner - Account Supervisor
TUX Creative House
05.2022 - 03.2024
Account Executive
Doremus
08.2021 - 05.2022
Contract Analyst and Impact Strategy
The Marketing Arm
06.2021 - 08.2021
Contract Strategy Analyst
Butler, Shine, Stern & Partners
01.2021 - 08.2021
Editor-in-Chief and Director of Social Media
IMPULSE MAGAZINE
05.2019 - 11.2021
Contract Strategist and Account
Halpern PR
05.2018 - 08.2018
Bachelor of Arts - Public Relations, Advertising, And Psychology
University of Illinois Urbana-Champaign
Master of Arts - Media Studies And Theory Analytics