Certified Yoga Instructor
Tia Ross
Senior Information Architect; UX Content Systems Designer; Content Platform Strategist; Content Engineer / UX Engineer (IA-focused); Digital Experience Developer (with CMS/IA emphasis)
Fort Worth,TX
Summary
Versatile digital content and systems strategist with 25+ years of experience leading enterprise-wide content transformations, user experience improvements, and knowledge system modernization. Expert in information architecture, metadata strategy, taxonomy design, and scalable publishing workflows across platforms like AEM and SharePoint. Known for designing intuitive systems that balance user needs, governance, and AI-driven automation. Equally strong in strategy and execution—leading cross-functional teams, managing multimillion-dollar content migrations, and building sustainable content ecosystems for Fortune 100 firms, government agencies, and global nonprofits.
Overview
26
26
years of professional experience
1
1
Certification
4
4
years of post-secondary education
Work History
Enterprise Information Architect & Digital Solutions Lead
Fidelity Investments
Westlake, TX
10.2024 - Current
- Project-managed enterprise-wide Spend Classification Initiative, coordinating 20+ business units using Planview PPM Pro to support firmwide reporting for the Data Analytics group
- Streamlined enterprise metadata governance using Power Automate and low-code tools to automate content approvals, lifecycle management, and taxonomy compliance across SharePoint
- Conducted extensive content audits and compliance checks to ensure adherence to WCAG and Section 508 standards
- Named Q1 2025 Associate of the Quarter by Fidelity TalentSource for impact across programs
- Redesigned the Procurement Community SharePoint site, including architecture, UX, and content for a new onboarding experience serving all new Associates
- Wrote module copy and structured content
- Created wireframes using Figma and Penpot
- Managed content archival and transfer into Adobe Experience Manager
- Migrated 37,000+ files for Contracts from one SharePoint system to another using Power Automate scripting, applying metadata standards and clean-up protocols
- Supported the Workplace Inclusion, Insights & Marketing team by consolidating 12 separate SharePoint sites into a single hub, involving content restructuring, Power Automate workflows, and design improvements
Content Manager & Editor
Lawrence Berkeley National Laboratory
04.2024 - 01.2025
- Managed a 12,000-subscriber WordPress-based publication, including audits, metadata optimization, accessibility enhancements, and AP-style editing.
- Ensured editorial and UX compliance with federal policy and DOE communications protocols.
Information Architect & Content Strategist (Consultant)
07.1999 - 10.2024
- Led digital strategy and information architecture initiatives for clients in finance, health, government, and education sectors.
- Delivered structured content systems using DITA XML, metadata schemas, and reuse frameworks
- Led SharePoint, Drupal, and WordPress IA redesigns to align with business goals and user journeys
- Created taxonomy and classification systems that improved content discoverability and CMS performance
- Built governance models and lifecycle strategies for sustainable enterprise publishing operations
Information Architect
Meeting Professionals International
08.2019 - 07.2020
- Rebuilt web architecture and custom taxonomy to increase relevance of search results and ease of navigation
- Developed metadata standards and governance documentation for a global content repository
- Conducted stakeholder interviews and user testing to inform IA recommendations
Accessibility Documentation Specialist
Information Architecture Institute
04.2015 - 08.2015
- Produced an accessibility guide aligned with WCAG and Section 508 to inform content and platform standards for educational institutions and civic platforms.
Digital Content & Document Management Specialist
Locke Lord LLP
Dallas, TX
05.2002 - 10.2016
- Managed SharePoint content and internal knowledge libraries
- Led quality assurance for proposal content, presentation decks, and intranet publishing
- Maintained legal document systems and ensured compliance with digital retention standards
Education
Bachelor of Science - Information Science & Technology
University of Wisconsin-Milwaukee
Milwaukee, WI 09.2020 - 05.2024
Associate of Applied Science - Computer Information Technology (Software & Database Programming)
Dallas College
Farmers Branch, TX01.2016
Associate of Arts - General Studies (Technical Writing Emphasis)
Western International University
01.2007
Skills
- Semantic tagging
- GPT-based classification
- Power Automate workflows
- AEM Guides
- PoolParty
- AEM
- SharePoint
- WordPress
- Drupal
- Metadata schemas
- Controlled vocabularies
- Content modeling
- Taxonomy governance
- DITA XML
- Structured authoring
- Accessibility (WCAG, Section 508)
- AP/Chicago
- Figma
- Penpot
- Miro
- Lucidchart
- Agile methodology
- PPM Pro
- Notion
- Jira
- Confluence
Certification
- Adobe Experience Manager (AEM), in progress or earned—TBD
- UX Content Strategy, Northwestern University
- Digital Forensics, University of Texas at Arlington
- Project Management, Western Michigan University
- Salesforce Certified Associate
- Software Programming, El Centro College
Technical Skills
Semantic tagging, GPT-based classification, Power Automate workflows, AEM Guides, PoolParty, AEM, SharePoint, WordPress, Drupal, Metadata schemas, Controlled vocabularies, Content modeling, Taxonomy governance, DITA XML, Structured authoring, Accessibility (WCAG, Section 508), AP/Chicago, Figma, Penpot, Miro, Lucidchart, Agile methodology, PPM Pro, Notion, Jira, Confluence
Awards
- Q1 2025 Associate of the Quarter, Fidelity TalentSource
- FTS 'Makes It Happen' Value of Success Award
Interests
Quote
Life shrinks or expands in proportion to one’s courage.
AnaÏs Nin
Timeline
Enterprise Information Architect & Digital Solutions Lead
Fidelity Investments
10.2024 - Current
Content Manager & Editor
Lawrence Berkeley National Laboratory
04.2024 - 01.2025
Bachelor of Science - Information Science & Technology
University of Wisconsin-Milwaukee
09.2020 - 05.2024
Information Architect
Meeting Professionals International
08.2019 - 07.2020
Accessibility Documentation Specialist
Information Architecture Institute
04.2015 - 08.2015
Digital Content & Document Management Specialist
Locke Lord LLP
05.2002 - 10.2016
Information Architect & Content Strategist (Consultant)
07.1999 - 10.2024
Associate of Applied Science - Computer Information Technology (Software & Database Programming)
Dallas College
Associate of Arts - General Studies (Technical Writing Emphasis)
Western International University
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