Dynamic and results-driven project manager with a proven ability to lead and execute creative and marketing projects from concept to completion. Adept at driving cross-functional collaboration, optimizing workflows, and delivering high-impact solutions. Known for adaptability, strategic problem-solving, and meticulous organization. Expertise spans project planning, resource management, and stakeholder engagement to ensure seamless execution and measurable success.
Hi, I’m
Tiary Degrate
Atlanta,GA
Summary
Overview
9
years of professional experience
1
Certification
Work History
The Home Depot
Creative Project Manager
05.2022 - Current
Job overview
- Leads marketing and creative project management for high-profile initiatives, including Holiday, Winter Bath, and Textiles, ensuring seamless execution from concept to completion
- Monitors, tracks, and reports on merchandise at every project stage, optimizing workflow efficiency and mitigating potential delays
- Orchestrates the precise delivery of 1,200+ product samples annually
- Facilitates cross-collaborative communication between external stakeholders, product merchants, production studios, and an internal team of art directors, producers, project managers, and brand advocates
- Leverages expert Workfront knowledge to ensure successful project execution and resolve issues and risks that may impact project timelines
- Designed and implemented a cross-collaborative prioritization tracking report, improving project efficiency and reducing execution risks by 10% through early bottleneck detection, enhanced resource allocation, and minimized timeline disruptions
Delta Airlines
Project Manager
11.2024 - 01.2025
Job overview
- Managed the end-to-end execution of 20-30 digital and print projects for Global Sales Creative Studio by defining project intakes, developing strategic timelines, and assigning tasks to optimize workflow efficiency
- Partnered with internal team of copywriters and designers and external stakeholders to drive project completion and communicate project status (while mitigating risks that occurred)
- Led project planning discussions, discovery meetings, creative kickoffs, and internal/external review sessions-including marketing volume reports, retrospectives, and partner feedback sessions-to ensure alignment, streamline approvals, and enhance future project execution
Performics
Media Manager
01.2021 - 05.2022
Job overview
- Developed and executed multi-channel paid search campaigns for Toyota and Verizon Connect driving a 20% YoY increase in lead generation
- Led reporting processes, meticulously tracked campaign performance, and implemented data-driven strategies that boosted ROI by 25% YoY
- Pioneered competitive research efforts and presented actionable competitor analysis through personalized monthly reports and Keyword SQRs
- Leveraged user behavior data to create personalized ad experiences during annual Toyotathon, contributing to a 15% lift in engagement and conversions
- Crafted and refreshed creative ad copy, designed compelling landing pages, and executed A/B testing plans, leading to a 12% improvement in click-through rate and 18% growth in web traffic
Avenue Degrate
Freelance Digital Marketing Consultant
09.2019 - 12.2020
Job overview
- Wrote captivating monthly blog posts for Caffeine Marketing and achieved a notable uptick in daily blog reads
- Increased The Goddard School's yearly signups by creating social media content and managing their monthly content calendar
- Designed and managed email marketing campaigns for The British Swim School and Beedance
- Executed strategy that resulted in a 15% increase in The British Swim School's engagement rate
4th & Anchor
Digital Project Manager
01.2016 - 12.2019
Job overview
- Developed, administered, and managed project tasks while working cross-collaboratively with Creative, Marketing, and Account teams
- Constructed creative briefs and approved creative assets throughout the production process
- Increased Instagram following to 14,000 within one year by implementing targeted social media strategies, data-driven content planning, and audience engagement initiatives
- Effectively provided ongoing reports of project progress and ensured projects were on time and within budget
- Oversaw daily management of accounts including client-facing communications, competitive research, proposal writing, and content and video production
360i
Media Manager Intern
06.2019 - 08.2019
Job overview
- Managed and optimized domestic and internationally digital marketing campaigns for H&R Block
- Oversaw the day-to-day spending of campaign budgets, ensured campaign spending was on track, and adjusted bids to enhance campaign performance
- Developed and implemented a user-persona marketing strategy that increased website traffic and sign-up conversions by 30%
- Defined KPIs and conducted daily site optimization efforts which consistently exceeded campaign goals
- Created daily and weekly reporting emails that highlighted campaign performance and indicated suggested strategy and budget allocations
- Presented reports internally and client-facing
Education
Full Sail UniversityWinter Park, FL
Digital Marketing Certification
12.2019
University Overview
Full Sail UniversityWinter Park, FL
Master of Fine Arts from Media Design & Advertising
12.2018
University Overview
Emory UniversityAtlanta, CA
Bachelor of Arts from Art History
05.2009
University Overview
Skills
- Project Management Methodologies
- Marketing Strategy and Campaign Optimization
- Agile Methodologies and Scrum
- Product Management and Logistics
- Cross-Collaboration
- Client Relationship Management
- Competitive Research and Analysis Reporting
Certification
Certified Scrum Master, Scrum Alliance
Timeline
Project Manager
Delta Airlines
11.2024 - 01.2025
Creative Project Manager
The Home Depot
05.2022 - Current
Media Manager
Performics
01.2021 - 05.2022
Freelance Digital Marketing Consultant
Avenue Degrate
09.2019 - 12.2020
Media Manager Intern
360i
06.2019 - 08.2019
Digital Project Manager
4th & Anchor
01.2016 - 12.2019
Full Sail University
Digital Marketing Certification
Full Sail University
Master of Fine Arts from Media Design & Advertising
Emory University
Bachelor of Arts from Art History
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