Tichina Seeden
Digital Marketing Assistant
Hattiesburg,MS
Summary
Professional content creator with strong expertise in social media strategy and digital storytelling. Skilled in content ideation, graphic design, and video production, ensuring impactful and engaging brand presence. Highly collaborative team player, adaptable to changing needs, and focused on delivering measurable results. Known for creativity, reliability, and keen eye for emerging trends.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Content Creator
Freelance
08.2021 - Current
- Responds to inquiries from the community within 1 hour to achieve a 98% response rate.
- Implements SEO best practices to optimize content and enhance organic reach, resulting in a 25% increase in organic traffic.
- Enhances brand awareness by creating engaging and shareable social media content.
- Evaluates campaign performance using various analytical tools, providing valuable insights for future optimizations.
- Assists in the development of comprehensive digital marketing plans aligned with company goals and objectives.
- Schedules regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
Amazon Prime Student Social Influencer
Riddle & Bloom
07.2022 - 09.2022
- Created 20 content deliverables that authentically showcased the benefits of Prime Student.
- Maintained weekly team communication to discuss program updates.
- Monitored campaign performance to make data-driven adjustments and optimize results.
Digital Marketing Intern
Univ. of Southern Miss
01.2022 - 05.2022
- Assisted the marketing team in developing an effective social media strategy.
- Conducted social media research to increase profile visits, interactions, and reach across major social media platforms.
- Demonstrated an ability to multitask by managing multiple and multi-step projects at once.
- Tracked social media trends and adapted to attract target follower demographic.
- Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
Marketing Campus Ambassador
Cengage
07.2020 - 08.2020
- Curated content for two 6-week marketing campaigns to generate brand awareness using Instagram.
- Provided customer support to 50-100 students who purchased/used Cengage products.
- Supported campus events to increase student engagement and promote campus-wide initiatives.
- Facilitated connections between new students and current campus community members through mentorship programs and networking events.
Education
MBA -
The University of Southern Mississippi
05.2001 -
Bachelor of Science - Business Administration
The University of Southern Mississippi (USM)
05.2022
Skills
Social media marketing
Influencer collaboration
Social media content campaigns
Video editing
Social media strategy
Content scheduling
Certification
HubSpot Academy Content Marketing March 2024
Timeline
Amazon Prime Student Social Influencer
Riddle & Bloom
07.2022 - 09.2022
Digital Marketing Intern
Univ. of Southern Miss
01.2022 - 05.2022
Social Media Content Creator
Freelance
08.2021 - Current
Marketing Campus Ambassador
Cengage
07.2020 - 08.2020
MBA -
The University of Southern Mississippi
05.2001 -
Bachelor of Science - Business Administration
The University of Southern Mississippi (USM)