Tiera Washington
Dallas,TX
Summary
Detail-oriented professional with extensive experience in managing digital advertising campaigns. Proficient in analyzing metrics and implementing strategies for improved effectiveness, contributing to enhanced audience engagement and campaign success.
Overview
9
9
years of professional experience
Work History
Digital Ad Trafficker
TEGNA
Dallas, TX
02.2021 - Current
- Oversaw digital advertising campaigns across 7 markets, enhancing performance and audience reach.
- Analyzed campaign metrics to identify trends and implement strategies for improved effectiveness..
- Managed comprehensive ad trafficking processes for efficient and timely delivery of online advertising campaigns.
- Directed CTV/OTT campaigns to leverage new trends and insights for enhanced audience engagement.
- Daily reports for forecasting and pacing for local streaming
- Conducted daily analysis and adjustments of pacing parameters to meet performance standards.
Clinical Staff Assistant
UTSW
Dallas, TX
02.2019 - 02.2021
- Coordinated patient scheduling and appointment management to optimize clinic workflow.
- Assisted in maintaining electronic health records, ensuring data accuracy and compliance.
- Trained new staff on operational procedures and best practices for clinical support roles.
- Retrieved calls regarding patient health problems, documented information and routed calls.
- Demonstrated flexibility in adapting to changing clinic needs, often taking on additional responsibilities during busy periods or staffing shortages.databases.
Administrative Assistant
Invitation Homes Inc.
Dallas, TX
07.2018 - 01.2019
- Orchestrated communication between clients and property managers to resolve issues efficiently.
- Streamlined office procedures, enhancing operational efficiency and reducing turnaround times for administrative tasks.
- Processed and evaluated background checks fro applicants via Yardi.Sales Force across different regions.
- Assisted the leasing agents with approvals for applicants.
Customer Service Representative
PFS Web Fulfillment Center
Dallas, TX
07.2018 - 12.2018
- Developed and maintained strong relationships with customers to promote loyalty and satisfaction.
- Analyzed customer feedback to identify trends, implementing improvements to service delivery standards.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
News Intern
Ktbs 3
Shreveport, LA
01.2017 - 04.2017
- Conducted interviews with local figures to gather relevant news content.
- Assisted in scriptwriting for daily news segments, ensuring clarity and accuracy.
- Edited video footage for broadcast, utilizing industry-standard software and tools.
- Collaborated with reporters to research breaking news stories and verify facts.
- Supported production team during live broadcasts, managing equipment and logistics.
- Collaborated with night time meteorologist to ensure accurate daily forecast recordings for distribution.
Education
Bachelor of Arts - Mass Communication
Wiley College
Marshall, TX05-2017
Skills
- Ad optimization
- Problem-solving
- Excellent communication
- Detail-oriented
- Microsoft office
- Analytical thinking
- Display advertising
- Ad trafficking
- Cross-device tracking
- Audience targeting
- Campaign management
- Multitasking
Timeline
Digital Ad Trafficker
TEGNA
02.2021 - Current
Clinical Staff Assistant
UTSW
02.2019 - 02.2021
Administrative Assistant
Invitation Homes Inc.
07.2018 - 01.2019
Customer Service Representative
PFS Web Fulfillment Center
07.2018 - 12.2018
News Intern
Ktbs 3
01.2017 - 04.2017
Bachelor of Arts - Mass Communication
Wiley College