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Hi, I’m
Tierney Clifford
Sales & Marketing Director
Omaha,NE
Summary
Dynamic marketing and sales director with 7+ years of experience developing and executing marketing and sales strategies for SaaS, B2B, and B2C companies. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
7
years of professional experience
10
Certifications
Work History
Peer Sales AgencyOmaha, NE
Sales & Marketing Director
08.2019 - Current
Job overview
- Developed overall lead generation program that resulted in 200% growth in one client.
- Worked directly with clients' sales team to help them increase closed deals by 25% on average.
- Closed $500k in ARR for company.
- Upsold client account by 50%-100% monthly.
- Managed content strategy across channels.
- Lead strategies to build a lasting digital connection with consumers through digital marketing, content marketing, and sales support.
- Launched optimized online ad campaigns through search and social to increase client audience size and brand awareness.
- Recognized and called out organic revenue opportunities within existing clients.
- Thoroughly understood clients' businesses and sales goals and aligned them with the best digital marketing strategies.
- Prepared client proposals and managed internal resource allocation to the monthly budget.
- Managed the client relationship through a calm, confident presence.
- Maintained a positive relationships with clients to reinforce collaborative position in their organization.
- Had empathy and understood the importance of generating revenue for the business leader and key stakeholders.
- Identified, reported, and managed risks which could jeopardize the relationship with the client.
- Effectively managed multiple clients and projects on tight timelines.
- Provided creative ideas for content marketing and website updates.
- Collaborated with the creative team to convey the client's core messaging, connecting solutions to the buyer's pains.
- Measured performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Search Console, HubSpot, SEMrush, etc.)
- Acquired insight in online marketing trends and keep strategies up to date.
Peer Sales AgencyOmaha, NE
Account Director/Project Manager
03.2019 - 03.2021
Job overview
- Developed and initiated projects, managed costs, and monitored performance.
- Met project deadlines without sacrificing quality or going over budget.
- Identified plans and resources required to meet project goals and objectives.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Developed and implemented strategic project plans to meet business objectives.
- Negotiated and managed third-party contracts related to project deliverables.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
- Prepared and submitted project invoices for review and approval.
- Provided detailed project status updates to stakeholders and executive management.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Reported regularly to managers on project budget, progress and technical problems.
- Monitored project progress, identified risks and took corrective action as needed.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Maintained open communication by presenting regular updates on project status to customers.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Developed and implemented project plans and budgets to ensure successful execution.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Facilitated workshops to collect project requirements and user feedback.
- Analyzed project performance data to identify areas of improvement.
- Planned, designed, and scheduled phases for large projects.
- Managed projects from procurement to commission.
- Achieved project deadlines by coordinating with contractors to manage performance.
True Measure Wealth ManagementOmaha, United States
Marketing Director
01.2016 - 08.2019
Job overview
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Consulted with product development teams to enhance products based on customer interest data.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Organized and executed robust, creative experiential marketing events.
- Developed metrics and measured success in order to further penetrate marketplace.
Skills
Sales expertise
Software
Search Console
HubSpot
Semrush
Microsoft 365
Google Suite
Facebook Business Manager
Certification
HubSpot Sales Software Certified
Timeline
Meta Brand Best Practices
10-2021
HubSpot Sales Software Certified
09-2021
HubSpot Marketing Software Certified
09-2021
Inbound Marketing Certified
09-2021
Meta Campaign Structure
06-2021
HubSpot Inbound Certified
06-2020
Meta A/B Testing
01-2020
Meta Audience Insights
01-2020
Sales & Marketing Director
Peer Sales Agency
08.2019 - Current
Account Director/Project Manager
Peer Sales Agency
03.2019 - 03.2021
HubSpot Email Marketing Certified
02-2018
Marketing Director
True Measure Wealth Management
01.2016 - 08.2019
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