Tierra Williams

Account Executive – HLS, Financial Services, and Professional Services

Senior Account Executive managing a diverse portfolio of 46+ Small, Medium, Enterprise, and Corporate (SME&C) accounts, representing a $56M book of business. Proven track record of driving revenue growth, deepening customer relationships, and delivering strategic cloud transformation outcomes.

• Strategic Customer Advisor
  • Serve as the primary trusted advisor, advocating for customer needs across Microsoft and partner ecosystems.
  • Map customer organizational structures to identify key decision-makers and influence buying committees.
  • Maintain high customer satisfaction (CSAT) by ensuring continuity, responsiveness, and proactive engagement.
• Revenue Growth & Account Expansion
  • Drive cloud adoption and digital transformation through consultative selling, upsell, co-sell, and renewal strategies.
  • Translate customer priorities into actionable solution roadmaps, maximizing business outcomes and ROI.
  • Accelerate cloud strategy execution by aligning Microsoft solutions with customer goals.
• Product & Industry Expertise
  • Maintain deep knowledge of Microsoft’s product portfolio and industry trends to position relevant solutions.
  • Demonstrate strong understanding of customer business models and industry-specific challenges.
• Cross-Functional Orchestration
  • Lead virtual teams and partner collaborations to deliver tailored, high-impact solutions.
  • Leverage internal and external resources to support customer transformation journeys and close complex deals..

• Managed a dynamic portfolio of customers across our Manufacturing industry, supporting digital transformation through Microsoft cloud solutions.
• Executed high-velocity sales motions, including lead qualification, solution positioning, and closing, contributing to consistent quota attainment and pipeline growth.
• Built trusted relationships with IT and business decision-makers through virtual engagements, aligning Microsoft solutions to customer priorities.
• Partnered with technical specialists, customer success managers, and channel partners to deliver value across the customer lifecycle—from onboarding to renewal.
• Leveraged data insights and CRM tools to prioritize outreach, track engagement, and drive customer satisfaction and retention.
• Promoted Microsoft 365, Azure, and Security solutions to help customers modernize infrastructure, enhance productivity, and improve compliance.

• Advised SMB customers on Microsoft products and services, including Surface, Microsoft 365, and Windows, aligning solutions with business needs such as productivity, security, and collaboration.
• Delivered personalized consultations to business owners and decision-makers, helping them modernize operations and adopt cloud-based tools.
• Built strong customer relationships by understanding business goals and recommending scalable technology roadmaps.
• Collaborated with internal teams and local business development specialists to drive customer acquisition and retention.
• Consistently exceeded sales targets and customer satisfaction metrics through solution-based selling and exceptional service delivery.