Dynamic Fashion Editor with proven skills in curation strategies, content creation, and trend analysis. Successfully drove engagement through effective social media management and coordinated impactful photoshoots.
Overview
14
14
years of professional experience
Work History
Fashion Editor
eBay
San Jose, California
01.2011 - 04.2012
Curated fashion content for eBay's online marketplace and editorial platforms, enhancing brand visibility.
Organized and coordinated photoshoots with photographers and models to produce compelling visual content.
Managed social media platforms to engage fashion audiences, increasing follower interaction and website traffic.
Product Development
Restoration Hardware
Corte Madera, California
02.2010 - 12.2010
Conducted trend analysis to identify consumer demands and industry trends, influencing product strategies.
Researched market trends to guide product development and design decisions that align with consumer preferences.
Participated in brainstorming sessions to generate innovative ideas for new collections, enhancing product offerings.
Reviewed product performance and provided feedback for continuous improvement.
Women's Fashion Director
Macys West
San Francisco, California
10.1998 - 04.2009
Curated seasonal collections that captured current fashion trends, enhancing brand relevance and customer engagement.
Develop assortments that incorporate seasonal fashion trends, key items and growth opportunities to support a $1.3billion business.
Explored domestic and international markets to source innovative product ideas and identify volume opportunities, driving assortment strategy.
Collaborated with Advertising and Visual departments to create compelling concepts for fashion mailers, ROP, and store line marketing, elevating brand presentation.
Creative Consultant / Set Art Director /Fashion Editor at Kim Debus CreativeCreative Consultant / Set Art Director /Fashion Editor at Kim Debus Creative