TIFFANEE RILEY

Responsible for elevating the overall store experience to directly impact consumer engagement and increase retail sales.

• Champion the enhancement of in-store brand experience and visual presentation through close collaboration with Creative and Brand Management teams. Curate the development of imagery themes for photoshoots and crafted compelling copy for multiple customer touchpoints, contributing to the success of five annual campaigns.
• Implemented in-store campaign strategies while consistently evaluating their impact through comprehensive reporting and analysis, successfully elevating the in-store sales mix from 20% to 22% year-over-year, narrowing the gap toward the 25% target.
• Direct the production and distribution of printed marketing materials and store signage kits across all US and Canadian retail locations. Achieved significant process improvement by onboarding a new vendor, reducing production timelines by 20%, and ensuring punctual deliveries.

Responsible for development and execution of visual and product marketing for store channel.

• Developed and implemented store profile system for over 850 locations across United States and Canada. This system incorporated critical merchandising store attributes, resulting in streamlined marketing allocation processes, reduced production costs, and minimized waste. Conducted monthly analyses of franchisee ordering patterns to enhance inventory forecasting accuracy, effectively preventing overstock and stock-out situations.
• Managed day-to-day operations of Digital Menu Platform and visual merchandising for all stores, deploying 10-15 brand and promotions annually. Responsibilities included maintaining dynamic content calendar, creating promotional assets for various occasions, updating product pricing, publishing content, and ensuring accurate store data profiles.

Managed creative print production process and implementation of assets for entire retail fleet including new store openings. Worked with key contributors to understand project requests for creative briefs, gathered requirements, defined goals, deliverables, planned resources, selected vendors, established delivery dates, tracked schedule updates, managed internal review process, ensured adequate inventory, and met field brand standard according to marketing calendar.

• Successfully delivered and implemented window and in-store promotional marketing kits, developed and distributed instructional directives, resolved issues pertaining to fixture signage and supplies to ensure on-time, successful openings for 25+ new stores, store remodels and relocations annually.
• Established field report to provide leaders visibility of what stores were ordering and frequency. The report improved depleting of inventory process by providing more visibility and accountability. This reduced costly method of reprints for all marketing collateral materials which combined accounted for 1.1 million annually.
• Led and launched production of new generic price signage kit in 2020 in stores across all brands. Reduced new price sign count 40% through collaborative partnerships in streamlining product messaging and clarifying offer. Considerably impacted customer shopping experience and increased price sign change process proficiency in the field.

Point of contact for field organization. Addressed issues and questions from a customer service perspective and collaborated with other internal departments to resolve issues at the store level.

• Produced multiple written communication training tools and assisted in formulating policies and procedures on behalf home office departments such as visual merchandising, human resources, and loss prevention etc., as result notably improved field productivity and workflow.
• Answered and resolved email inquiries from 850 retail stores pertaining to workload and daily operations related questions to ensure brand requirements.