Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic

Tiffaney Lawson

Corryton,TN

Summary

Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Skilled photographer specializing in social media photography, videography, and post-processing.

Overview

9
9
years of professional experience

Work History

Director of Digital Media

TNORCA
01.2024 - Current
  • Increased brand visibility by developing and executing comprehensive digital media strategies.
  • Implemented effective email marketing campaigns that resulted in increased open rates and clickthroughs.
  • Managed relationships with external partners, including agencies and vendors, ensuring successful collaboration on projects.
  • Engaged board members more effectively through ongoing communication and tailored resources designed to enhance their leadership capabilities.
  • Coordinated special events for nonprofits, maximizing opportunities for supporter engagement and fundraising success.

AEMT/Dispatcher

Dollywood EMS
12.2019 - Current
  • Contributed to successful patient outcomes by effectively administering appropriate treatments based on assessment findings.
  • Improved team collaboration by consistently participating in training sessions and sharing knowledge with colleagues.
  • Managed high-stress situations calmly and effectively, ensuring timely assistance to those in need.

Owner

The Tiffaney Lawson Company
09.2015 - Current
  • Created social media content with innovative brand messaging to support new product launches.
  • Enhanced user experience on the company website through strategic design updates and content improvements.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
  • Planned and prepared for on-location and studio shoots.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Photographed high-quality images for various print and digital projects.

Digital Marketing Advisor

University of Tennessee at Knoxville
09.2023 - 09.2024
  • Advised on the Digital Marketing Certificate course for areas of improvement of the educational content provided.

Education

Certificate - Executive Education Instructor

Z School
Fort Lauderdale, FL
08.2024

Certificate Program - Digital Marketing

University of Tennessee At Knoxville
Knoxville, TN
07.2024

EMT Licensure -

Roane State Community College
Oak Ridge, TN
07.2013

Skills

  • Social Media Marketing
  • SEO
  • Digital Marketing Management
  • Email Marketing Campaigns
  • Digital Photography
  • Video Editing
  • Adobe Photoshop
  • Social Media Content Creation
  • CAD
  • Emergency Medical Experience

Personal Information

Title: Advanced Emergency Medical Technician. Social Media & Digital Marketing Specialist.

Timeline

Director of Digital Media

TNORCA
01.2024 - Current

Digital Marketing Advisor

University of Tennessee at Knoxville
09.2023 - 09.2024

AEMT/Dispatcher

Dollywood EMS
12.2019 - Current

Owner

The Tiffaney Lawson Company
09.2015 - Current

Certificate - Executive Education Instructor

Z School

Certificate Program - Digital Marketing

University of Tennessee At Knoxville

EMT Licensure -

Roane State Community College

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Tiffaney Lawson