ECommerce and Product Manager
Lumen Mundi
Deerfield Beach, FL
05.2022 - Current
- Oversaw all operations and collaborated with graphic designers and external agencies to create visually appealing assets for ecommerce campaigns, website updates, and marketing initiatives.
- Implemented ongoing optimizations on website, focusing on driving customer growth and introducing new functionalities.
- Conducted thorough market research to develop tailored copy and content that resonated with consumers' preferences, habits, and trends.
- Generated innovative ideas for engaging online marketing and sales campaigns through web and email channels, catering to both B2B and B2C brands.
- Collaborated with management, sales teams, and vendors to devise effective product sales strategies for web platforms, coordinating promotional materials across social media and print(flyers and catalogs).
- Analyzed data to generate reports and monitor key performance indicators (KPIs) to inform decision-making processes
- Ensured accuracy and consistency of product information in internal databases such as Shopify, Accounting Suite, and SAP, making timely updates for new additions, edits, and removals.
