TIFFANIE HAUGER
Summary
Experienced music industry and Brand Partnerships Executive with a proven track record of driving sales and revenue growth, nurturing relationships, optimizing processes, and fostering team collaboration within major corporations and organizations. Known for adaptability and reliability, consistently achieving impactful results in dynamic and rapidly changing environments.
Overview
23
23
years of professional experience
Work History
Vice President, Brand Partnerships & Activation
BREAKAWAY FESTIVAL
08.2023 - Current
- Lead Brand Partnerships and Activation division by cultivating strong relationships, excellent sales strategy, expert project management, and flawless execution of Experiential and Marketing campaigns for multi-market music festival partners
- Effectively increased brand partner revenue by 220% in one year via expert creation of client proposals and sales negotiations for new and renewed brand partnerships
- Manage 5 internal team members while creating a seamless brand partner experience by developing effective execution strategies and best practices that align with and drive success of our partners’ vision and goals
- Oversee all aspects of brand partnership execution managing numerous six to seven figure brand clients simultaneously
Assoc. Director of Talent & Celebrity Partnerships
PARTNERS IN HEALTH
12.2021 - 08.2023
- Ideated, strategized and executed all talent partnerships to drive awareness of the PIH brand and mission
- Oversaw and coordinated all marketing partnerships with celebrities, music artists and influencers by securing talent for multi-media campaigns to amplify brand messaging
- Spearheaded the planning and implementation of the global celebrity ambassador program by working closely with talent representatives to negotiate and ensure fulfillment of ambassador deliverables
- Drive unprecedented results via expert project management and cross team collaboration for virtual and in-person events, galas and fundraisers
Director of Partnerships
DANNY WIMMER PRESENTS
07.2019 - 11.2021
- Drove revenue generation and executed all elements of entertainment partnerships, client services, and events for large-scale music festivals, artists, brand clients, influencers, and digital media campaigns
- Conceptualized, pitched, negotiated, and sold integrated sponsorship programs that include custom brand content, digital media, artist and influencer campaigns
- Led partnership strategy and oversaw the day-to-day operations of client accounts, including cross-channel project management, event production, performance, and partner integration
- Developed and executed unique virtual content series and events to support client, artist, and festival marketing initiatives
Group Account Director
ENTERTAINMENT 3SIXTY
05.2017 - 03.2020
- Spearheaded new business development efforts, contributing significantly to company growth through successful pitches and proposals.
- Directly managed and oversaw all programs for the agency’s largest client, King's Hawaiian
- Analyzed consumer insights and research to develop creative strategies for maximizing consumer engagements that meet client marketing objectives
- Managed experiential marketing programs from conception to execution
- Created, managed and reconciled all brand project budgets
- Negotiated artist, talent, and event sponsorships
Music Marketing Manager
MONSTER ENERGY
04.2017 - 04.2019
- Strategized, established and executed objectives to drive growth and success of Music Marketing Program
- Negotiated, structured and executed artist endorsement deals
- Acted as lead for talent integration at company sponsored events, live shows and music festivals
- Developed, maintained and nurtured strong relationships with artist managers, agents, promoters, touring staff and PR firms
- Strategized and executed marketing campaigns that featured endorsed music artists
Director, Artist Relations, Marketing & Events
RUNAWAY TOURS
03.2016 - 04.2017
- Initiated, developed and produced all Runaway Tours travel packages
- Established, managed and maintained relationships with talent representatives securing A-level talent for events
- Managed all event logistics and acted as on-site host and event manager at all Runaway Tours events
- Researched, prepared and submitted all travel package budgets and pitch decks for artists
- Created essential marketing strategy and assets, including composition of all promotional copy
Manager, Events & Sponsorship
SOUNDEXCHANGE
09.2015 - 09.2016
- Produced, curated and managed all events and partnerships for SoundExchange
- Curated and prepared all sponsorship proposals, negotiated and executed all sponsorship agreements
- Drove full event project lifecycle including curation, budgets, vendors, creative, talent, execution, marketing and recaps
- Negotiated all performance agreements with artist management and agents, advanced all production with artist representatives for each event and acted as artist liaison for all events
Marketing Manager
LINKIN PARK
01.2012 - 01.2014
- Oversaw all operations and marketing strategy for multi-platinum artist’s fan club and online community resulting in a 40% increase of fan club membership sales within the first year
- Established and maintained marketing campaigns, promotions, budgets and timelines for artist fan club
- Coordinated ticket bundles, worldwide concert presales and on sales with artist management, promoters and ticketing agencies
- Produced large scale fan events at venues worldwide, created exciting and original programming for fans while organizing and managing all artist integration and appearances at these events
Artist Manager
SANCTUARY ARTIST MANAGEMENT
03.2009 - 01.2011
- Supervised all marketing and promotional strategies for talent operations including album releases, music publishing, social media, tours, videos, films, television, publicity and merchandising
- Maximized marketing efforts by working closely with label, booking agency, press, radio and digital partners to secure promotional and paid opportunities for each artist
- Instrumental as point person for securing corporate sponsors, organizing receptions and press events for continued exposure of the artist to build the brand
- Oversaw performance, touring and event logistics for Sanctuary roster of artists
Senior Director, Touring & Events
COLUMBIA RECORDS
03.2008 - 03.2009
- Created and presided over tour support and promotional appearance budgets for Columbia’s chart-topping roster of artists. Realized cost reductions in excess of $1 million within first year
- Maximized tour marketing and promotional opportunities by organizing a centralized flow of information for all artist press and promotion scheduling
- Expertly executed all aspects of tour promotion and live events including interviews, meet & greets, in-stores, online sessions, release parties and radio and television promotional appearances and performances
Director, Artist Relations
WARNER RECORDS
01.2002 - 03.2008
- Managed all aspects of tour, promotional and event coordination for a roster of 40 priority artists
- Acted as liaison between artist management and international, sales, marketing, national and regional promotion staffs to coordinate all production logistics, travel and interview schedules for promo tours, TV appearances and domestic tours
- Projected, created and administered budgets for promotional events, promo tours and special live performances
Education
Bachelor of Arts Degree -
OTTERBEIN UNIVERSITY
Westerville, OHSkills
- Entertainment Partnerships
- Experiential Marketing & Activation
- Brand Partner Sales Strategy
- Client Services
- Digital & Social Media Marketing
- Artist and Talent Relations
- Account Management
- Event Production
- Relationship Building
- Budget Development
- Team leadership
- Influencer Marketing
Timeline
Vice President, Brand Partnerships & Activation
BREAKAWAY FESTIVAL
08.2023 - Current
Assoc. Director of Talent & Celebrity Partnerships
PARTNERS IN HEALTH
12.2021 - 08.2023
Director of Partnerships
DANNY WIMMER PRESENTS
07.2019 - 11.2021
Group Account Director
ENTERTAINMENT 3SIXTY
05.2017 - 03.2020
Music Marketing Manager
MONSTER ENERGY
04.2017 - 04.2019
Director, Artist Relations, Marketing & Events
RUNAWAY TOURS
03.2016 - 04.2017
Manager, Events & Sponsorship
SOUNDEXCHANGE
09.2015 - 09.2016
Marketing Manager
LINKIN PARK
01.2012 - 01.2014
Artist Manager
SANCTUARY ARTIST MANAGEMENT
03.2009 - 01.2011
Senior Director, Touring & Events
COLUMBIA RECORDS
03.2008 - 03.2009
Director, Artist Relations
WARNER RECORDS
01.2002 - 03.2008
Bachelor of Arts Degree -
OTTERBEIN UNIVERSITY
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