Hi, I’m
Tiffanie McKinnon
Director Of Communications And Marketing
Burlington,NJ
Summary
Dynamic Communications Leader with 20+ years of a progressive career across both internal and external communications. Offering excellent management and development of strategic marketing plans to increase brand visibility while coordinating multiple, concurrent projects and clients. Articulate writer with talent for creating engaging content and offering global experience and deep understanding of cultures.
Overview
6
years of professional experience
4
years of post-secondary education
2
Languages
Work History
Philadelphia Yearly MeetingPhiladelphia, PA
Sr. Content Manager
03.2023 - Current
Job overview
- Provides concise and constructive editorial feedback to writers to improve article and story writing.
- Proofreads, edits and evaluates final copy to verify content aligned with established guidelines.
- Develops and maintains editorial standards for content.
- Sources content relevant to 10K Meeting members and 100+ meetings across four states.
- High-level content curation, editing and writing for print mailers, website and distributes weekly newsletter.
- Social media management of all social platforms including: Facebook, Instagram, X and YouTube.
- Provided marketing strategy support of fundraising and development initiatives.
Merit Harrisburg, PA
Manager, Public Relations & Communications
03.2021 - 08.2022
Job overview
- Strategic identification of opportunities, tactics and channels translating client strategies into impactful, engaging and innovative go-to-market plans.
- Fostered intentional connections between clients and their audiences including C-suite executives and thought leaders.
- Developed and executed strategic earned media campaigns including social media, influencer marketing strategies/outreach and digital SEO/SEM campaigns.
- Oversaw day-to-day media outreach and secured over 50 earned media hits
- Drafting professionally written content - internal and external messaging- including press releases, media alerts, press kit and website copy, bi-line and op-ed articles.
- In-depth social media content, channel management and insight reporting.
- Managed clients with technical engineering-focused solutions for electric vehicle, aerospace, defense and marine verticals.
- Mentored and trained new communications team members and interns to maximize team agility and performance.
Bright Moments Adult Medical Day CenterWillingboro, NJ
Director of Marketing & Client Relations
12.2019 - 03.2020
Job overview
- Executed development of key messaging and content of medical marketing materials.
- Organized and executed robust, creative experiential marketing events.
- Cultivated community relations with surrounding organizations serving Disabled Adult and Senior communities.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Planned and executed events and marketing programs to increase qualified leads.
- Managed on-boarding and enrollment of over 15 new clients
- Served as community liaison and spokesperson.
OPEX CorporationMoorestown, NJ
Social Media Content Manager
09.2017 - 12.2019
Job overview
- Developed and executed successful social media strategies and tactics.
- Implemented best practices and measured social media metrics of nurture campaigns.
- Instrumental in content development to expedite customer journey through sales funnel.
- Actively engaged in competitive listening, analysis and monitored industry trends.
- Supported 6 trade shows annually via social promotion to help increase lead generation.
- Supported all marketing initiatives relative to warehouse automation, material handling and document automation divisions.
Education
Oral Roberts UniversityTulsa, OK
Bachelor of Arts from Mass Media Communications
08.1998 - 05.2002
Skills
PR Strategy & Content Development
Press Release Writing & Crafting Responses
Brand Messaging & Corporate Communications
Story Pitching & Media Relations
Thought Leadership
Marketing Campaign Development
B2C & B2B Marketing
Google Analytics
Public and Media Relations
Adobe Creative Suite
Social Media Campaigns
Timeline
Sr. Content Manager
Philadelphia Yearly Meeting
03.2023 - Current
Manager, Public Relations & Communications
Merit
03.2021 - 08.2022
Director of Marketing & Client Relations
Bright Moments Adult Medical Day Center
12.2019 - 03.2020
Social Media Content Manager
OPEX Corporation
09.2017 - 12.2019
Oral Roberts University
Bachelor of Arts from Mass Media Communications
08.1998 - 05.2002
Successful Media Placements
- Associated Press
- Dupont Registry
- Huffington Post
- The Robb Report - Singapore
- Luxurious Prototype Magazine
- Connector Supplier
- Aerospace Manufacturing & Design
- The Burg
- BET Nightly News
- Chicago Tribune
- CNN local Edition
- CNN en Español
- Crain's New York Business
- Essence
- Fox (NY, Philadelphia, Chicago, Atlanta, Charlotte)
- Glamour en Español
- Lucky magazine
- Marie Claire
- Miami Herald
- NY1 Noticias
- NY Times
- Philadelphia Inquirer
Honors And Awards
- Chief Marketer 'Market Like A Mother' Award Recipient, 2022
- Nominee for Who's Who Among New Jersey Young Women Entrepreneurs, 2007
- 1st Runner-Up - Miss Black USA New Jersey Pageant, 2006
- 2nd Place Winner of National Association of Hispanic Journalist Poetry Contest, 2003
- Grand Prize Award Winner of the ORU Martin Luther King Speech Contest, 2002
Client Roster
- TE Connectivity ADM division
- TE Connectivity ICT unit
- TE Connectivity Automotive unit
- Grovedale Winery
- Bejeti Wallets
- JBPCO/EAVX
- The Foundation for Enhancing Communities (TFEC)
- Voith
- USX Cyber
- Northwest Energy Efficiency Alliance (NEEA)
- Community Services Group
- SEPTA's BUS Revolution
- Providence Federal Credit Union (PFCU)
- Burlington Quaker Meeting House and Center for Conference
- Breathing Space Micro-weddings
- Venue 28
- Imperial Caribbean & Seafood
- Smoothie King
- Body & Soul Cosmetics
- National Association of Homecare & Hospice (NAHC) Caring Institute
- Comcast Corporation
- Colomer USA - African Pride
- Department of PA Tourism
- Dr. Miracle's
- Eggland's Best Eggs
- INFKT Truth Campaign
- MetLife
- Nice-Pak (healthcare division)
- Physicians for a National Health Program (PNHP)
- Real Men Cook for Charity
- Revlon Realistic
- Wireless Philadelphia
Comprehensive Career Experience
- Smoothie King (Mt. Laurel, NJ), Franchise Owner & Marketing Manager
- Independent Contractor (Greater Philadelphia Area), Marketing Consultant
- Subs That Teach (Wyncote, PA), Substitute Teacher
- YMCA of Burlington County (Mt. Laurel, NJ), Asst. Director of Marketing & Development
- Radio One - 107.9/Praise 103.9 /100.3 The Beat (Philadelphia), Account Manager
- Living Faith Christian Academy & High School (Cherry Hill, NJ), Spanish Teacher/Head Cheerleading Coach
- Multicultural Marketing Resources, Inc (NYC), PR Project Coordinator / Calendar Events Editor
- Oral Roberts University Admissions (Tulsa, OK), Admissions Day Counselor/ New Student Recruiter
Professional Profile
www.linkedin.com/in/tiffaniesepiphany
Successful Media Placements
- Associated Press
- Dupont Registry
- Huffington Post
- The Robb Report - Singapore
- Luxurious Prototype Magazine
- Connector Supplier
- Aerospace Manufacturing & Design
- The Burg
- BET Nightly News
- Chicago Tribune
- CNN local Edition
- CNN en Español
- Crain's New York Business
- Essence
- Fox (NY, Philadelphia, Chicago, Atlanta, Charlotte)
- Glamour en Español
- Lucky magazine
- Marie Claire
- Miami Herald
- NY1 Noticias
- NY Times
- Philadelphia Inquirer
Honors And Awards
- Chief Marketer 'Market Like A Mother' Award Recipient, 2022
- Nominee for Who's Who Among New Jersey Young Women Entrepreneurs, 2007
- 1st Runner-Up - Miss Black USA New Jersey Pageant, 2006
- 2nd Place Winner of National Association of Hispanic Journalist Poetry Contest, 2003
- Grand Prize Award Winner of the ORU Martin Luther King Speech Contest, 2002
Client Roster
- TE Connectivity ADM division
- TE Connectivity ICT unit
- TE Connectivity Automotive unit
- Grovedale Winery
- Bejeti Wallets
- JBPCO/EAVX
- The Foundation for Enhancing Communities (TFEC)
- Voith
- USX Cyber
- Northwest Energy Efficiency Alliance (NEEA)
- Community Services Group
- SEPTA's BUS Revolution
- Providence Federal Credit Union (PFCU)
- Burlington Quaker Meeting House and Center for Conference
- Breathing Space Micro-weddings
- Venue 28
- Imperial Caribbean & Seafood
- Smoothie King
- Body & Soul Cosmetics
- National Association of Homecare & Hospice (NAHC) Caring Institute
- Comcast Corporation
- Colomer USA - African Pride
- Department of PA Tourism
- Dr. Miracle's
- Eggland's Best Eggs
- INFKT Truth Campaign
- MetLife
- Nice-Pak (healthcare division)
- Physicians for a National Health Program (PNHP)
- Real Men Cook for Charity
- Revlon Realistic
- Wireless Philadelphia
Comprehensive Career Experience
- Smoothie King (Mt. Laurel, NJ), Franchise Owner & Marketing Manager
- Independent Contractor (Greater Philadelphia Area), Marketing Consultant
- Subs That Teach (Wyncote, PA), Substitute Teacher
- YMCA of Burlington County (Mt. Laurel, NJ), Asst. Director of Marketing & Development
- Radio One - 107.9/Praise 103.9 /100.3 The Beat (Philadelphia), Account Manager
- Living Faith Christian Academy & High School (Cherry Hill, NJ), Spanish Teacher/Head Cheerleading Coach
- Multicultural Marketing Resources, Inc (NYC), PR Project Coordinator / Calendar Events Editor
- Oral Roberts University Admissions (Tulsa, OK), Admissions Day Counselor/ New Student Recruiter
Professional Profile
www.linkedin.com/in/tiffaniesepiphany
Successful Media Placements
- Associated Press
- Dupont Registry
- Huffington Post
- The Robb Report - Singapore
- Luxurious Prototype Magazine
- Connector Supplier
- Aerospace Manufacturing & Design
- The Burg
- BET Nightly News
- Chicago Tribune
- CNN local Edition
- CNN en Español
- Crain's New York Business
- Essence
- Fox (NY, Philadelphia, Chicago, Atlanta, Charlotte)
- Glamour en Español
- Lucky magazine
- Marie Claire
- Miami Herald
- NY1 Noticias
- NY Times
- Philadelphia Inquirer
Honors And Awards
- Chief Marketer 'Market Like A Mother' Award Recipient, 2022
- Nominee for Who's Who Among New Jersey Young Women Entrepreneurs, 2007
- 1st Runner-Up - Miss Black USA New Jersey Pageant, 2006
- 2nd Place Winner of National Association of Hispanic Journalist Poetry Contest, 2003
- Grand Prize Award Winner of the ORU Martin Luther King Speech Contest, 2002
Client Roster
- TE Connectivity ADM division
- TE Connectivity ICT unit
- TE Connectivity Automotive unit
- Grovedale Winery
- Bejeti Wallets
- JBPCO/EAVX
- The Foundation for Enhancing Communities (TFEC)
- Voith
- USX Cyber
- Northwest Energy Efficiency Alliance (NEEA)
- Community Services Group
- SEPTA's BUS Revolution
- Providence Federal Credit Union (PFCU)
- Burlington Quaker Meeting House and Center for Conference
- Breathing Space Micro-weddings
- Venue 28
- Imperial Caribbean & Seafood
- Smoothie King
- Body & Soul Cosmetics
- National Association of Homecare & Hospice (NAHC) Caring Institute
- Comcast Corporation
- Colomer USA - African Pride
- Department of PA Tourism
- Dr. Miracle's
- Eggland's Best Eggs
- INFKT Truth Campaign
- MetLife
- Nice-Pak (healthcare division)
- Physicians for a National Health Program (PNHP)
- Real Men Cook for Charity
- Revlon Realistic
- Wireless Philadelphia
Comprehensive Career Experience
- Rosica Strategic Public Relations (Paramus, NJ), Account Executive/PR Consultant
- Smoothie King (Mt. Laurel, NJ), Franchise Owner & Marketing Manager
- Independent Contractor (Greater Philadelphia Area), Marketing Consultant
- Subs That Teach (Wyncote, PA), Substitute Teacher
- YMCA of Burlington County (Mt. Laurel, NJ), Asst. Director of Marketing & Development
- Radio One - 107.9/Praise 103.9 /100.3 The Beat (Philadelphia), Account Manager
- Living Faith Christian Academy & High School (Cherry Hill, NJ), Spanish Teacher/Head Cheerleading Coach
- Multicultural Marketing Resources, Inc (NYC), PR Project Coordinator / Calendar Events Editor
- Oral Roberts University Admissions (Tulsa, OK), Admissions Day Counselor/ New Student Recruiter