Tiffany Barber
San Francisco,CA
Overview
13
13
years of professional experience
Work History
Senior Lifecycle Marketing Manager
COURSE HERO
05.2019 - 12.2023
- People Management (3 Full-Time Employees), Direct Email Marketing Strategy, Content Production and Automation Implementation, Email Marketing and Online Advertising Strategy, end-to-end customer journey across multiple segments and channels, collaborate with cross-functional teams to launch new products, features, and campaigns, leverage analytics and testing to optimize performance and user experience.
Product Marketing Manager
HOROSCOPE.COM
01.2018 - 04.2019
- Overhauled email into a multimillion dollar program in under a year, People Management (3 Full-Time Employees), Direct Email Marketing Strategy, Content Production and Automation Implementation.
Digital Marketing Manager
JEWISH COMMUNITY CENTER OF SAN FRANCISCO
09.2013 - 08.2017
- People Management (3 Full-Time Employees), Direct Email Marketing Strategy, Content Production and Automation Implementation, Retention Management/Lead Nurturing Campaign Creation and Management, Email/Web Development, SEO, and Responsive Design, Lead Generation Strategy including SEM, Display, Retargeting Ads and Paid Advertorials, A/B Testing and Sales Conversion Optimization, Transactional Email Strategy and Emergency Email Policy.
Associate Marketing & Communications Manager
GREAT PLACE TO WORK
01.2011 - 07.2013
- B2B Email Marketing Campaign Production, Segmentation, and Delivery, A/B Testing, Analytics, and Conversion Optimization, Lead Tracking and CRM Management.
Education
MA - Social Psychology and Research Methodology
San Francisco State University
BA - Psychology and Sociology
University of California, Santa Cruz
Proficiency
- Growth and Lifecycle Marketing
- Braze
- Oracle
- Marketo
- Salesforce
- Tableau
- Adobe Creative Suite
Timeline
Senior Lifecycle Marketing Manager
COURSE HERO
05.2019 - 12.2023
Product Marketing Manager
HOROSCOPE.COM
01.2018 - 04.2019
Digital Marketing Manager
JEWISH COMMUNITY CENTER OF SAN FRANCISCO
09.2013 - 08.2017
Associate Marketing & Communications Manager
GREAT PLACE TO WORK
01.2011 - 07.2013
MA - Social Psychology and Research Methodology
San Francisco State University
BA - Psychology and Sociology
University of California, Santa Cruz
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