Experienced Campaign Manager with expertise in media, loyalty and project management. Adaptable team player adept at working in high-volume, demanding environments.
Overview
14
14
years of professional experience
Work History
Senior Media Campaign Manager
84.51º
06.2019 - Current
Manage end-to-end post-sales execution process for 50+ media campaigns per month with variety of clients including L'Oreal, Bayer and Sanofi and 250+ more!
Communicating and building relationships with over 100 clients and/or agency contacts
Top capacity campaign manager already executing ~30% more campaigns in first half 2023 than first half 2022
Ensure accurate intake and campaign setup including QAing all assets to ensure it meets KPM and Kroger guidelines
Send all final assets to relevant partners for campaign execution, follow up during campaign and optimize where needed, deliver mid-campaign and final performance measurements to account manager and client
Educate clients on requirements, deliverables and use of our creative systems to encourage optimal performance for each campaign
Partner with clients and agency contacts weekly to ensure we are all tracking towards the same timing and goals for each campaign
Engage in Kroger Precision Marketing Trainings and Webinars to keep up to date with trends and new capabilities and attain Digital Media Certifications
Communicate effectively with Product Owners and Kroger Digital Teams to capitalize on product offerings as well as effective and seamless execution
Organize and facilitate campaign specification document changes/updates to upload to our KPM website on a timely basis
Received Emerger Award from our Emerging Sales team for high collaboration, positive attitude and valuable team player
Senior Loyalty Campaign Manager
84.51º
08.2012 - 06.2019
Mentored and coached new campaign managers on role and responsibilities
Managed multiple Kroger Loyalty campaigns (Loyalty Customer Mailer, MyMagazine and Category Conversion) including paper and digital components for 40+ clients
Executed each program by establishing relationships with the client and ensuring timelines and guidelines are met
Worked with sales counterparts to ensure campaigns were customer first and met client strategy
Challenged capabilities through development of new processes utilizing current and new tools
Effectively prioritized campaign schedules and provided deliverables adhering to strict deadlines
Coordinated with design and creative teams to develop high-quality creative assets
MARKETING ASSISTANT
KAO INC
03.2009 - 07.2012
Managed complete process from beginning to completion for all international skincare labels and marketing collateral
Coordinated with PR agency in Middle East to initiate launch plans, PR events and press releases
Send out monthly communications to inform our distributors of new product launches, advertising or changes to the SKU lineup
Led team in developing a website for Jergens market in the Middle East from initiation to launch
Updated Biore Mexico website and initiated Jergens Latin America website development and executed program to completion
Provided updates regarding NPD, launch plans and artwork status on behalf of International to team members in meetings
Developed and trained distributors on use for the SharePoint collaboration site
Displayed collaborative spirit in working with all cross functional team members across all skincare brands
Education
Marketing, Business
Administration
NORTHERN KENTUCKY
UNIVERSITY
2008
Skills
Peer Relationships
Social Media Skills
Campaign Support
Problem Resolution
Client Relationships
Digital Marketing Proficiency
Facebook Expertise
Video Promotions
Client Satisfaction
Marketing Portfolio Management
Promotional Events
Account Managing
Media Relations
Passions
Retail, CPG, Beauty & Petcare
Timeline
Senior Media Campaign Manager
84.51º
06.2019 - Current
Senior Loyalty Campaign Manager
84.51º
08.2012 - 06.2019
MARKETING ASSISTANT
KAO INC
03.2009 - 07.2012
Marketing, Business
Administration
NORTHERN KENTUCKY
UNIVERSITY
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