Summary
Overview
Work History
Education
Skills
Passions
Timeline
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Tiffany Barker

Tiffany Barker

Lebanon,OH

Summary

Experienced Campaign Manager with expertise in media, loyalty and project management. Adaptable team player adept at working in high-volume, demanding environments.

Overview

14
14
years of professional experience

Work History

Senior Media Campaign Manager

84.51º
06.2019 - Current
  • Manage end-to-end post-sales execution process for 50+ media campaigns per month with variety of clients including L'Oreal, Bayer and Sanofi and 250+ more!
  • Communicating and building relationships with over 100 clients and/or agency contacts
  • Top capacity campaign manager already executing ~30% more campaigns in first half 2023 than first half 2022
  • Ensure accurate intake and campaign setup including QAing all assets to ensure it meets KPM and Kroger guidelines
  • Send all final assets to relevant partners for campaign execution, follow up during campaign and optimize where needed, deliver mid-campaign and final performance measurements to account manager and client
  • Educate clients on requirements, deliverables and use of our creative systems to encourage optimal performance for each campaign
  • Partner with clients and agency contacts weekly to ensure we are all tracking towards the same timing and goals for each campaign
  • Engage in Kroger Precision Marketing Trainings and Webinars to keep up to date with trends and new capabilities and attain Digital Media Certifications
  • Communicate effectively with Product Owners and Kroger Digital Teams to capitalize on product offerings as well as effective and seamless execution
  • Organize and facilitate campaign specification document changes/updates to upload to our KPM website on a timely basis
  • Received Emerger Award from our Emerging Sales team for high collaboration, positive attitude and valuable team player

Senior Loyalty Campaign Manager

84.51º
08.2012 - 06.2019
  • Mentored and coached new campaign managers on role and responsibilities
  • Managed multiple Kroger Loyalty campaigns (Loyalty Customer Mailer, MyMagazine and Category Conversion) including paper and digital components for 40+ clients
  • Executed each program by establishing relationships with the client and ensuring timelines and guidelines are met
  • Worked with sales counterparts to ensure campaigns were customer first and met client strategy
  • Challenged capabilities through development of new processes utilizing current and new tools
  • Effectively prioritized campaign schedules and provided deliverables adhering to strict deadlines
  • Coordinated with design and creative teams to develop high-quality creative assets

MARKETING ASSISTANT

KAO INC
03.2009 - 07.2012
  • Managed complete process from beginning to completion for all international skincare labels and marketing collateral
  • Coordinated with PR agency in Middle East to initiate launch plans, PR events and press releases
  • Send out monthly communications to inform our distributors of new product launches, advertising or changes to the SKU lineup
  • Led team in developing a website for Jergens market in the Middle East from initiation to launch
  • Updated Biore Mexico website and initiated Jergens Latin America website development and executed program to completion
  • Provided updates regarding NPD, launch plans and artwork status on behalf of International to team members in meetings
  • Developed and trained distributors on use for the SharePoint collaboration site
  • Displayed collaborative spirit in working with all cross functional team members across all skincare brands

Education

Marketing, Business Administration

NORTHERN KENTUCKY UNIVERSITY
2008

Skills

  • Peer Relationships
  • Social Media Skills
  • Campaign Support
  • Problem Resolution
  • Client Relationships
  • Digital Marketing Proficiency
  • Facebook Expertise
  • Video Promotions
  • Client Satisfaction
  • Marketing Portfolio Management
  • Promotional Events
  • Account Managing
  • Media Relations

Passions

Retail, CPG, Beauty & Petcare

Timeline

Senior Media Campaign Manager

84.51º
06.2019 - Current

Senior Loyalty Campaign Manager

84.51º
08.2012 - 06.2019

MARKETING ASSISTANT

KAO INC
03.2009 - 07.2012

Marketing, Business Administration

NORTHERN KENTUCKY UNIVERSITY
Tiffany Barker