Tiffany Barker
Lebanon,OH
Summary
Experienced Campaign Manager with expertise in media, loyalty and project management. Adaptable team player adept at working in high-volume, demanding environments.
Overview
14
14
years of professional experience
Work History
Senior Media Campaign Manager
84.51º
06.2019 - Current
- Manage end-to-end post-sales execution process for 50+ media campaigns per month with variety of clients including L'Oreal, Bayer and Sanofi and 250+ more!
- Communicating and building relationships with over 100 clients and/or agency contacts
- Top capacity campaign manager already executing ~30% more campaigns in first half 2023 than first half 2022
- Ensure accurate intake and campaign setup including QAing all assets to ensure it meets KPM and Kroger guidelines
- Send all final assets to relevant partners for campaign execution, follow up during campaign and optimize where needed, deliver mid-campaign and final performance measurements to account manager and client
- Educate clients on requirements, deliverables and use of our creative systems to encourage optimal performance for each campaign
- Partner with clients and agency contacts weekly to ensure we are all tracking towards the same timing and goals for each campaign
- Engage in Kroger Precision Marketing Trainings and Webinars to keep up to date with trends and new capabilities and attain Digital Media Certifications
- Communicate effectively with Product Owners and Kroger Digital Teams to capitalize on product offerings as well as effective and seamless execution
- Organize and facilitate campaign specification document changes/updates to upload to our KPM website on a timely basis
- Received Emerger Award from our Emerging Sales team for high collaboration, positive attitude and valuable team player
Senior Loyalty Campaign Manager
84.51º
08.2012 - 06.2019
- Mentored and coached new campaign managers on role and responsibilities
- Managed multiple Kroger Loyalty campaigns (Loyalty Customer Mailer, MyMagazine and Category Conversion) including paper and digital components for 40+ clients
- Executed each program by establishing relationships with the client and ensuring timelines and guidelines are met
- Worked with sales counterparts to ensure campaigns were customer first and met client strategy
- Challenged capabilities through development of new processes utilizing current and new tools
- Effectively prioritized campaign schedules and provided deliverables adhering to strict deadlines
- Coordinated with design and creative teams to develop high-quality creative assets
MARKETING ASSISTANT
KAO INC
03.2009 - 07.2012
- Managed complete process from beginning to completion for all international skincare labels and marketing collateral
- Coordinated with PR agency in Middle East to initiate launch plans, PR events and press releases
- Send out monthly communications to inform our distributors of new product launches, advertising or changes to the SKU lineup
- Led team in developing a website for Jergens market in the Middle East from initiation to launch
- Updated Biore Mexico website and initiated Jergens Latin America website development and executed program to completion
- Provided updates regarding NPD, launch plans and artwork status on behalf of International to team members in meetings
- Developed and trained distributors on use for the SharePoint collaboration site
- Displayed collaborative spirit in working with all cross functional team members across all skincare brands
Education
Marketing, Business Administration
NORTHERN KENTUCKY
UNIVERSITY
2008
Skills
- Peer Relationships
- Social Media Skills
- Campaign Support
- Problem Resolution
- Client Relationships
- Digital Marketing Proficiency
- Facebook Expertise
- Video Promotions
- Client Satisfaction
- Marketing Portfolio Management
- Promotional Events
- Account Managing
- Media Relations
Passions
Retail, CPG, Beauty & Petcare
Timeline
Senior Media Campaign Manager
84.51º
06.2019 - Current
Senior Loyalty Campaign Manager
84.51º
08.2012 - 06.2019
MARKETING ASSISTANT
KAO INC
03.2009 - 07.2012
Marketing, Business Administration
NORTHERN KENTUCKY
UNIVERSITY
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