Tiffany Boggs
Cincinnati,Ohio
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral. Results-oriented and collaborative professional bringing expertise in brand management, organic and paid search, and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
SEO Director
Fidelity Investments
09.2020 - Current
- Improved website rankings by implementing targeted SEO strategies and keyword research across B2B and B2B2C.
- Increased organic search traffic by 20% YoY through the development of high-quality content and on-page optimization techniques.
- Manage a team of SEO/content specialists to ensure effective implementation of SEO campaigns, resulting in higher search engine visibility.
- Develop and executed link-building strategies that led to significant improvements in domain authority and backlink profile.
- Optimized website architecture for improved user experience and search engine performance.
- Conduct comprehensive site audits to identify opportunities for technical SEO improvements, leading to increased crawlability and indexation rates.
- Monitor competitor activity to inform strategic decision-making processes, ensuring the company maintained a competitive edge in the industry.
- Manage relationships with external vendors and partners to leverage their expertise in support of company goals.
- Present regular reports on campaign progress to senior management, highlighting successes and opportunities for growth.
- Collaborate with cross-functional teams, including marketing, design, and development to create cohesive digital experiences for users.
Associate Director, Strategy & Analytics
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05.2019 - 05.2020
- Manage digital team, manage national clients’ MarTech strategy and campaigns across all media tactics
- Develop plans to grow existing accounts and acquire new ones, pitching new business, using marketing stack to increase business ROI and manage companies P&L’s
- Manage all digital and offline media vendor relationships
- Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Present all data, optimizations and recommendations to clients for best ROI
- Manage agency revenue tracking, associates time, media plans/budgets, and forecasted goals
- Creating and improving all internal procedures and processes for digital media and strategy planning
- Execute and optimize all campaigns for social/Facebook, programmatic, paid search and SEO
- Create content for blogs and all SEO strategies for clients
- Technical analysis for all current and prospective client’s website audits, UX strategy, journey mapping, on page optimizations and data
- Lead consulting and client recommendations on all media channels including SEO, programmatic, display, social, search and voice search
Sr Manager, Digital Media
E3 Local
03.2017 - 04.2019
- Manage digital team and responsible for overseeing the company’s strategic accounts and project management processes
- Responsible for strategy and execution of the organization's most important digital programs and initiatives
- Manage all vendor relationships and lead all media relationships for proposals from media planning to buying
- Lead on all site audits, Salesforce automation, MarTech tracker, UX design strategy, HTML and tagging
- Create, Optimize and report/present to large clients on all key campaigns for social, paid search and programmatic
- Drive growth 10% YoY with all eComm brands
- Google Ads and Analytics certified, HubSpot certified, Blueprint Facebook certified, Salesforce certified
Senior Specialist, Digital
Empower
03.2014 - 02.2017
- Managed Empower’s largest multi-million-dollar clients with a diverse portfolio of media tactics
- Recommend/create media plans for clients, negotiates vendor contracts and make media buys
- Lead client presentations for budget planning and performance recommendations
- Develop strategies to grow existing accounts and acquire new ones
- Manage over $15 million in online media budgets (including search, social and display ads)
- Create search management plans based upon client’s unique goals to increase ROI, awareness and conversions
- Create, Optimize and do reporting for all the SEM, SEO, Social, eComm, content strategy and digital display campaigns
- Google AdWords and Google Analytics certified
- Blueprint (Facebook) certified
- Mentors and trains associate level co-workers on industry trends and helps with recommendations with their clients to promote career growth
- Innovator of the month award for a national eComm client by proving sales growth by utilizing third party data.
SEM/SEO Senior Specialist
E.W. Scripps
09.2012 - 03.2014
- Managed over 200 active Search, Social and Display accounts for Scripps Media
- Directed DSMs, account executives and campaign specialists with implementing client strategies and provide thorough analysis with regards to client campaigns and budgets
- Develop strategies to grow existing accounts and acquire new ones
- Create search management plans based upon client’s unique goals to increase ROI
- Collaborated with marketing leads to develop and manage client’s websites
- Managed technical projects with other vendors
- Lead consultant on all strategy and CRM projects
- Create and present all data points to leadership involving revenue and QBRs
- Responsible for Salesforce training of team
- Created custom templates using HTML, WordPress and Adobe
- Mentored junior staff members, fostering professional development and nurturing future leaders within the organization
SEO/SEM Specialist
PowerNet Global
11.2011 - 09.2012
- Responsible for all the SEO/SEM work for PowerNet Global’s corporate website
- Managed our Amazon account, social media websites and blog
- Writing and editing of content and all keywords for SEO and SEM
- Implemented pixels and analytics for all campaigns
- Improved conversion rates by conducting comprehensive A/B testing on ad creatives and landing page elements.
- Enhanced brand visibility by creating engaging ad copy and keyword-targeted landing pages.
- Increased time spent on their corporate website by 70% and increased leads and ROI.
eCommerce Assistant Director
Jeff Wyler Automotive Family
02.2010 - 10.2011
- Managed of all Jeff Wyler websites
- Improved website traffic over 80% and overall profit by 50%
- Created banners, logos and all graphics for the company and charity events
- Social Media Manager: Responsible for press releases and controlling all social media websites and blogs
- Managed all Wyler Automotive Family Facebook pages
- Branding of the Wyler name, creating custom content for SEO, Google analytics, SEO research and studies to improve traffic and ROI
Education
Bachelor of Arts in Journalism – minor Marketing -
Northern Kentucky University
Highland Heights, Kentucky12.2005
Associate of Arts Degree -
Cincinnati State Technical and Community College
Cincinnati, Ohio01.2003
Skills
- Client Communication
- User Experience
- Competitor Analysis
- Agency Collaboration
- Content Optimization
- Google Analytics
- Keyword Research
- Technical SEO
- Strategic planning
- SEO tools proficiency
- SEO team leadership
- Budget management
Timeline
SEO Director
Fidelity Investments
09.2020 - Current
Associate Director, Strategy & Analytics
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05.2019 - 05.2020
Sr Manager, Digital Media
E3 Local
03.2017 - 04.2019
Senior Specialist, Digital
Empower
03.2014 - 02.2017
SEM/SEO Senior Specialist
E.W. Scripps
09.2012 - 03.2014
SEO/SEM Specialist
PowerNet Global
11.2011 - 09.2012
eCommerce Assistant Director
Jeff Wyler Automotive Family
02.2010 - 10.2011
Bachelor of Arts in Journalism – minor Marketing -
Northern Kentucky University
Associate of Arts Degree -
Cincinnati State Technical and Community College
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