Tiffany Elizarraraz
Amarillo,TX
Summary
Goal-oriented Market Manager dedicated to high levels of customer satisfaction and meeting aggressive business goals. Motivated Market Manager with solid experience managing all levels of large scale projects, including budgeting and administration. Operation Manager. Sales, outside sales. Event Management Authorized to work in the US for any employer Engaging Market Manager with 8 years of experience taking measurable approaches to strengthen company images. Achieving strategist focused on delivering key departmental objectives. Celebrated for unique management strategies and strong work ethic. Results-driven Sales Manager bringin 10+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
20
20
years of professional experience
1
1
Certification
1
1
Certification
1
1
Certification
Work History
District Event Market Manager
LeafFilter
Amarillo, TX
02.2022 - Current
- Developed and implemented marketing plans to increase brand awareness, market share, and customer loyalty.
- Created and managed budgets for campaigns, promotions, and advertising initiatives.
- Monitored competitive landscape and identified opportunities for growth.
- Analyzed marketing data to identify trends and inform strategies.
- Conducted market research to understand customer needs, preferences, and buying behaviors.
- Established relationships with vendors to ensure effective execution of campaigns.
- Coordinated with internal teams to develop content that resonates with target audiences.
- Generated reports on campaign performance metrics such as ROI, website traffic, conversions.
- Built partnerships with industry influencers to amplify reach of campaigns through social media channels.
- Organized events such as trade shows or conferences to promote products and services.
- Supervised a team of junior marketers in developing strategies and executing campaigns.
- Reviewed progress of ongoing projects and provided feedback where necessary.
- Identified potential areas for improvement in existing processes and procedures.
- Ensured compliance with relevant laws and regulations when creating or running campaigns.
- Developed and significantly grew assigned territory [Number]% within first year.
Regional Planning Manager
Gannett
Amarillo, TX
10.2018 - Current
- Consumer Marketing
- Monitor retention,evaluate programs
- Meet budgeted regional growth goals
- Establish pricing and offers consistent with established revenue and volume goals
- Monitor content and schedule & coordinate publications throughout the region working closely with design, newsroom, call center to ensure all stakeholders are informed
- Monitor and grow volume, digital and print
- Reporting churn, data, creating reports
- Develop innovative solutions to mitigate both
- Google Docs
- B2B, Email Marketing, Creative, Legal, Google Ad, Hupspot
- Microsoft access
- Translations
- Develop and submit plans for alternative revenue projects
- Digital Marketing,Business Development
- Audit an ensure compliance with all written and verbal disclaimer language as required by legal
- Contracts, presentations, flyers, rewards programs.
Market Manager
Advantage Solutions
Amarillo, TX
02.2010 - 10.2017
- Manage overall sales execution of business objectives within my territory
- Supported clients by managing my sales team
- Made a impact on overall growth strategies for Consumers Packaged Goods Industry
- Training and development for my team
- Program management for sales team in my assigned territories
- Including measuring performance management, metrics and targeting 100 percent goals
- Worked a flexible schedule and multitasking throughout my workday
- Built productive relationships with members of our Talent Acquisition team as well as clients
- Reports against client mandated objectives
- Scheduling, HR Administrative duties
- Direct hiring, E verify
- Payroll, training, ordering, maintenance tasks if needed
- Creating menu and layout, training and execution of food demonstrations, Alcohol Beverage demonstrations
- Forecasting revenue and quantity sales for events
- National Food Manager Certification, Proctor
- Travel required 75 percent
- Achieved revenue by creating more accounts
- Responsible for creative design for prominent special projects and successful events
- Worked directly with [departments, clients, management] to achieve outstanding sales and successful events.B2B experience.
Trade Practice Consultant
Better Business Bureau
Amarillo, TX
04.2009 - 08.2009
- Categorize complaints, investigations, board reviews, reports
- Sales, and organization, basic office duties required
- Achieved success with customer resolution working with both businesses and customers to reach satisfaction with mediation
- Analyzed departmental documents for appropriate distribution and filing
- Created boardroom presentations for enhanced understanding
- Supported Chief Operating Officer with daily operational functions.
Banquet Manager
Ambassador Hotel
Amarillo, TX
03.2003 - 04.2009
- Direct hiring, scheduling, training, payroll, supervision of up to 100 plus staff depending on the event
- Worked with sales team, set up as well as meet the clients expectations
- On and off site events
- Worked with temp agencies to staff special events for staff over our roster
- Training, inventory, direct reports
- Revenue reports, purchases and props
- Driving, transporting staff as well as vehicle reports
- Manager on duty as well as TABC on an off site, bank log
- National Food Manager Certification
- Worked with Chef and kitchen staff to ensure quality and quantity of food
- Worked with local health dept with inspections
- Oversee of onsite restaurant when required
- Multitasking required as well any hours any days.
Education
Bachelor's - Business Administration, Business-Marketing
Amarillo College
05.2002
Skills
- CSU
- Project Management (8 years)
- Budgeting (8 years)
- Data Management (8 years)
- Risk Management (8 years)
- Logistics
- Purchasing
- Procurement
- Forecasting
- ERP Systems
- Salesforce
- Business intelligence
- Order management system
- Market research
- Translation
- Analysis skills
- Project planning
- Data collection
- Performance marketing
- SaaS
- E-commerce
- HubSpot
- Negotiation
- SEO tools
- Marketing automation
- Conversion optimization
- Growing experience
- Contract negotiation
- Quality control
- Tableau
- Facebook Advertising
- Google Ads
- Branding
- Finance (7 years)
- Pricing
- Process Improvement
- Strategic Planning
- Client Relations
- CRM Tracking
- Accounting Oversight
- Operations Management
- Partnership Management
- Industry Partnership Development
- Customer Trend Analysis
- Cross-Channel Marketing
- Financial Records Analysis
- Team Building and Leadership
- Market Trend Analysis
- Budgeting and Expenditures
- Sales Program Coordination
- Operational Records Review
- Analytical Problem Solver
- Marketing Strategy Development
- New Hire Onboarding
- Sales Territory Growth
- Complex Project Negotiations
- Brand Marketing
- Solution Selling
- Goal Setting and Achievement
- Digital Sales
- Market and Competitive Analysis
- Territory Management
- Recruiting and Hiring
- Relationship Building
- Profitability Assessments
- Market Intelligence
- Staff Training and Development
- Salesforce Software
- Rapport and Relationship Building
- Advertising Campaigns
- Interdepartmental Collaboration
- Business Analytics
- Brand-Building Strategies
- Sales Statistics Analysis
- Networking Events
- Data Analytics
- New Business Development
- Strategic Account Development
- Profit and Revenue-Generating Strategies
- Account Acquisition
Certification
- Certified Google Ads, Hubspot, Email Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
District Event Market Manager
LeafFilter
02.2022 - Current
Regional Planning Manager
Gannett
10.2018 - Current
Market Manager
Advantage Solutions
02.2010 - 10.2017
Trade Practice Consultant
Better Business Bureau
04.2009 - 08.2009
Banquet Manager
Ambassador Hotel
03.2003 - 04.2009
Bachelor's - Business Administration, Business-Marketing
Amarillo College
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