Tiffany Roberts
South Berwick,ME
Summary
Detail-oriented marketing professional experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and managing deadlines to keep projects on track. Hardworking Representative dedicated to drafting and implementing fair and proactive laws. Competent in staying current with present-day events, political changes and international trends. Bringing over 5 years of experience in government and passion to make positive impact where it is most needed. An analytical and critical thinker with a diverse background in business, non-profit and government sector. Organized and dependable with documented success at managing multiple priorities with a positive attitude and a willingness to take on added responsibilities to meet goals.
Overview
22
22
years of professional experience
Work History
Email Marketing Specialist
Sole Strategies
01.2024 - Current
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Collaborated with creative teams to develop high-quality visuals for effective email promotions.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
- Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
- Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
Development Digital & Data Coordinator - Contract
CMD-IT
04.2022 - 12.2023
- Managed & maintained Salesforce, HubSpot CRM database.
- Coordinated with design and media teams to develop high-quality creative assets.
- Worked independently and collaboratively in team environment.
- Sponsor/supporter communications through email marketing (Hubspot, MailChimp, Constant Contact).
- Event management assistance with Conference app, digital design and on site logistics.
- Business Development Data Support and lead generation.
- Conducted market research to identify new opportunities and target markets.
Maine State Representative to the Legislature
State Of Maine
12.2018 - Current
- Planned, executed, funded, and won multiple state and local campaigns by connecting with current and potential voters.
- Appointed as House Chair, Joint Standing Committee on Innovation, Development, Economic Advancement, & Business for two terms.
- Served on the Agriculture Conservation & Forestry Committee.
- Drafted & submitted legislation, including preparing testimony and communicating with stakeholders at every level.
- Performed constituent services as liaison for government departments.
- Managed communications and public relations.
- Worked with other lawmakers to set annual budget for state.
- Attended fundraisers, ceremonies and events to represent 149th district.
- Debated bills on legislative floor to gain support from other state legislators.
- Represented 9,000 constituents in state legislature.
- Stayed current with local, regional, national and international events.
- Developed and strengthened political partnerships to further agendas.
- Determined campaign strategies for media advertising, positions on issues and public appearances.
- Engaged constituents of government actions and programs by way of newsletters, personal appearances at town meetings and individual meetings.
Owner
Fusion Designs Digital Marketing, LLC
01.2009 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Identified growth opportunities and developed initiatives to increase market share.
- Provided data and insight to clients on website and social media presence and performance.
- Graphic design, logos, photo rendering, and touch-ups. Graphic and print layout.
- Utilized analytics to track, monitor and increase performance.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve SEO goals.
- Developed marketing content (blogs, promotional materials, and advertisements for social media).
- Managed social media accounts for clients, generating interest for products and services.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Monitored ROI of online and social media marketing efforts.
Development Database Administrator
Cheverus High School
02.2012 - 03.2014
- Worked with staff to develop and implement procedures to prevent data loss and maximize system availability.
- Implemented processes for data integration and maintenance.
- Produced routine financial reports on all development efforts.
- Optimized the analysis of fundraising strategies and goals by creating specified queries, reports, spreadsheets, and data files.
- Extracted data files for mass mailings, event invitations, and other constituent needs.
- Established and maintained configuration, integrity, and advancement of database.
Education
Master of Public Policy And Project Managment - Public Affairs And Public Policy Analysis
05.2026
Bachelor of Business Administration - Digital Communications And Media
11.2022
- Undergraduate Certification: Marketing
Skills
- Communications
- Government Policy
- Issue Strategy
- Legislative Process
- Campaign Planning
- Digital Marketing
- Market Analysis
- Stakeholder Relations
- Content Development
- Analytical and Critical Thinking
- Project Management
- Administering Social Media Accounts
Timeline
Email Marketing Specialist - Sole Strategies
01.2024 - Current
Development Digital & Data Coordinator - Contract - CMD-IT
04.2022 - 12.2023
Maine State Representative to the Legislature - State Of Maine
12.2018 - Current
Development Database Administrator - Cheverus High School
02.2012 - 03.2014
Owner - Fusion Designs Digital Marketing, LLC
01.2009 - Current
University of Southern Maine - Master of Public Policy And Project Managment, Public Affairs And Public Policy Analysis
University of Phoenix - Bachelor of Business Administration, Digital Communications And Media
Volunteer & Community
Program Committee Member - Fundraising & Marketing, August 2023 - Present
Hot Summer Nights Concert Series, SOBO Central
Event & Program Volunteer, Aug 2020 - Present
SOBO Central (Non-Profit)
Vestry Member, Convener of Marketing & Public Relations Ministry, Jan 2017 - 2020
St. George’s Episcopal Church, York Harbor, ME
Member of Board of Directors, Overseeing Marketing, PR & IT, Nov 2016 – 2020
Time of Wonder Early Learning Center, York Harbor, ME
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