Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Tiffany Davis

Tiffany Davis

Marketing Communications Leader
Kingston,GA

Summary

Dynamic marketing leader with over 20 years of experience in crafting and executing strategic marketing initiatives across multiple channels. Recognized for driving profits, expanding market share, and establishing industry dominance for discerning clientele. Adept at project management, team cultivation, stakeholder engagement, and campaign optimization to deliver exceptional results within stringent timelines. Ready to leverage extensive expertise in a new role, dedicated to achieving unparalleled outcomes.

Overview

26
26
years of professional experience

Work History

BRAND DEVELOPMENT MANAGER

Spartan Surfaces
06.2023 - 12.2023
  • Led end-to-end product lifecycle management, including research, strategy development, and launch execution
  • Collaborated with product development to support the creation of presentations and pitch documents, while also coordinating with internal partners to design labels and packaging for new products
  • Consulted with leadership on budget establishment and management, and played a key role in the project management team for successful product launches.

DIRECTOR OF MARKETING COMMUNICATIONS

OneFlor USA (startup)
11.2021 - 06.2023
  • Developed brand strategies to elevate the OneFlor USA band portfolio, which included identifying target audiences for specific go-to-market plans
  • Oversaw paid media and all marketing communications including social media, website, development, content management, and digital marketing
  • Developed and executed all Public Relations strategies, media campaigns for corporate promotions and product launches and managed agency firms
  • Cultivated/Managed vendor and media relationships for various marketing needs to boost brand visibility
  • Managed website through CMS platform (Squarespace and Shopify)
  • Collaborated with channel partners to optimize marketing practices
  • Managed all aspects of trade show and event planning (i.e
  • Budgeting, contract negotiation, planning, organizing, lead generation, set-up/teardown, schedule staff & registration, conduct trainings, etc.)
  • Crafted brand messaging for trade shows and events
  • Conducted competitive marketing research.

DIRECTOR OF CORPORATE COMMUNICATIONS

HMTX Industries
02.2019 - 11.2021
  • Successfully launched HMTX Industries globally as a new brand at leading industry events consolidating five well-known companies
  • Positioned the corporate brand as a global leader through strategic communication strategies and initiatives while managing a $2M budget
  • Oversaw campaign content, ensuring effectiveness through measurement and optimization, while advising internal stakeholders on effective communication strategies for organizational change
  • Led and developed a team of four communication professionals
  • Managed website through WordPress
  • Collaborated with HR to develop change management KPIs and champion brand through Glassdoor for prospective employees, which included creating and managing an internal newsletter/magazine engaging over 250 employees.

SENIOR MARKETING MANAGER

HMTX Industries / TEKNOFLOR
02.2015 - 02.2019
  • Researched, planned, and organized trade shows/events managing a $500K budget
  • Negotiated contracts with vendors for trade shows, events, services, etc
  • Collaborated on intellectual property (IP) matters with legal counsel
  • Identified process improvement opportunities in product/project management
  • Stayed updated on industry trends and best practices.

STRATEGIC ACCOUNT SPECIALIST

Mannington Commercial
01.2006 - 01.2011
  • Developed and executed marketing programs for large corporate accounts
  • Achieved a contract reward rate of approximately 70% through managing responses to RFPs, RFIs, and other bid-related functions - notable awards include Fortune 500 accounts of national scope
  • Communicated strategic marketing brand direction during the bid process
  • Identified productivity savings opportunities for customers during performance reviews
  • Collaborated with Sales Management team to devise and implement innovative strategies for existing account maintenance and new business acquisition
  • Effectively managed large end-use accounts, ensuring contract/pricing compliance, coordinating takeoffs, managing inventory, and providing comprehensive reporting
  • Created and implemented national account service programs.

Education

Georgia Tech Professional Education, Leading Well Series -

01.2019

Dale Carnegie, Process Improvement Training -

01.2010

Bachelor of Science - Communications

Kennesaw State University
01.1999

Skills

  • Adaptability and Flexibility
  • Adobe Creative Suite
  • Analytical Skills
  • B2B Marketing
  • Brand Development
  • Brand Management
  • Brand Messaging
  • Brand strategy
  • Budgeting and Allocation
  • Business Development
  • Campaign Planning
  • Client Relationship Management
  • Competitive Analysis
  • Content Development & Management
  • Contract Negotiation & Management
  • Corporate Branding
  • Corporate & Internal Communication
  • Email Marketing
  • Employee engagement
  • Marketing Campaigns
  • MS Office Suite
  • Organizational Skills
  • Performance Evaluations
  • Product Promotion
  • Project Management
  • Public and Media Relations
  • Relationship Building
  • Social Media Strategy
  • Strategic Marketing
  • Strategic Partnerships
  • Strategic Planning
  • Strategic Thinking
  • Team Building & Collaboration
  • Team Recruiting and Hiring
  • Trade Show/Event Planning
  • Training and Onboarding
  • Vendor Management
  • Web-based/CMS platforms (ie Mailchimp, WordPress, Squarespace, etc)

Timeline

BRAND DEVELOPMENT MANAGER

Spartan Surfaces
06.2023 - 12.2023

DIRECTOR OF MARKETING COMMUNICATIONS

OneFlor USA (startup)
11.2021 - 06.2023

DIRECTOR OF CORPORATE COMMUNICATIONS

HMTX Industries
02.2019 - 11.2021

SENIOR MARKETING MANAGER

HMTX Industries / TEKNOFLOR
02.2015 - 02.2019

STRATEGIC ACCOUNT SPECIALIST

Mannington Commercial
01.2006 - 01.2011

Georgia Tech Professional Education, Leading Well Series -

Dale Carnegie, Process Improvement Training -

Bachelor of Science - Communications

Kennesaw State University

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Tiffany DavisMarketing Communications Leader