Tiffany De La Rosa
Houston,TX
Summary
Takes teams to the next level in revenue, brand engagement and enthusiasm through best in class hospitality leadership.
Overview
22
22
years of professional experience
Work History
Sales Manager
Dave & Buster's
Remote Sales, East Coast
05.2022 - Current
- Made the Million Dollar Club 2 years in a row through repeat business, specializing in prospecting for local areas within the region based on market trends, and partnering with stores in sales management.
- Achieved a 120% increase in sales from 2022 to 2023, with all-time sales beginning in 2025 at $2,878,500 through persistence and developing regional sales strategies.
- Consistently performing at 100% and above sales goals since 2023.
- Paved the way in OTOP store engagement for additional revenue streams through weekly outbound sales meetings, securing outbound visits for rebooking and prospecting, and SPIF contests with the event sales team. Partner with stores for local marketing and community involvement, driving walk-in and event sales, along with brand awareness in the region.
- Leading multiple stores outbound sales management at or above 100% of event sales goals.
- Support in coaching and training remote and on-premise sales managers and event coordinators in the East Coast region.
- Voted by peers as the Game Changer for the Culture Pillar Winner, Q2 2022. Joined the district with innovation for next-level hospitality and team motivation.
Sales Manager
Fogo De Chão
Houston, Texas
07.2019 - 04.2021
- Managed and implemented new revenue strategies, sales initiatives and digital customer engagement tactics, dramatically increasing and retaining market share.
- Partnered with GM and FOH on coaching and incentivizing the team, resulting in employee retention and increase in PPA.
- Helped FOH win the #1 Worldwide Health and Safety award 2021 by training and leading in safety practices.
- Exceeded sales goals during COVID-19, reaching over $425,000 in event/catering sales 2020 by leveraging presence on LinkedIn, cross-selling and referral business.
- #2 in the nation for December 2020 in private dining and catering sales.
- Headed tent outdoor seating and full-service catering projects resulting in a 15% increase in event sales.
- 1st store that hosted large groups after re-opening 2020 through relationship selling efforts.
- Grabbed over $550,000 in private dining sales in a short amount of time through repeat business, profiling for the best event package experience, referrals and outreach with the Houston community ending the year over $1 million in sales 2019.
- Added 20% increase in sales through package enhancements while planning events with clients, and trained the FOH and server teams in suggestive selling during event execution.
- Continually created new store partnerships adding value to clients through exclusive services, event leads and brand management in the community.
- Conducted social media trainings for the national sales team.
Sales Manager
Topgolf
Houston, TX
09.2016 - 07.2019
- #2 in the nation in Platinum membership sales 2018.
- Q4 2018 Excellence MVP award.
- Led coaching Zoom meetings for the the Houston-area and Miami-Doral venues sharing in best practices, resulting in 20% increase in region-wide sales.
- Led and mentored Platinum Sales Managers in specific group, resulting in increase in Platinum sales and engaged team members.
- Led, coached and motivated a team that got us to # 3 in the nation in Platinum sales 2017.
- Recruited for, trained and ran VIP program. Created all-venue awareness through pre-shift meetings and in-the-moment coaching.
- Trained large groups of new hires every quarter.
- Number 2 in the nation for Family Fun Pass sales- a 90-day sales program that involved coaching the whole venue on how to make sales and exceed stretch goals.
- Part of the revival 8-person pilot program for Platinum Sales Managers- set the foundation for membership sales, member retention and managing a Platinum Sales Team. This in turn increased member count, retained Platinum members and motivated Platinum sales team associates.
- Trained and developed Platinum sales team, promoting them to management titles.
- Brought pay rate up to standard and created SPIFs.
- Recruited associates to venue resulting in direct hires and coaching new associates in Topgolf Core Values, Platinum Sales and hospitality.
- Strategically connect with community and networking partners that consistently bring leads and sales to the Platinum sales team, Events team and venue.
- Assisted in training Phase I Platinum Sales Managers in best practices with continual coaching.
- In addition to Membership Revenue, consistently added an extra 15% revenue to the Houston market by Platinum member F&B spend, Event bookings and golf coaching packages.
- Created exclusive monthly Platinum networking events that adopted nationwide, finding success through Member growth and retention.
Account Executive
Executeam Staffing
Houston, TX
08.2015 - 05.2016
- Sales leader for Team1Medical Staffing, a division of ExecuTeam, that brought in new accounts every week and provided recruiting leads to team members.
- Coached recruiting team on placing and retaining allied health professionals.
- Dramatically increased medical clients by 54% in 10 months.
- Streamlined the office policies and sales management techniques.
- Landed a Top 5 medical account that Team1Medical is continually profiting from.
Account Manager
Gateway Supply and Printing
Houston, TX
01.2015 - 08.2015
- Added 150 new accounts including $3 million in new projects. Trained new associates in relationship selling.
- Brought multiple printing projects to CFO in shortest amount of time than other associates.
- Negotiate prices, terms of sales and service agreements.
- Developed new sales performance training for Branch Manager.
Humanscale Corporation
Account Development Manager
Houston, TX
10.2013 - 01.2015
- Multiplied new accounts to the team finishing $3.2 million in 2014.
- Top performer resulting in special Premier Account project.
- Productivity increased by 12-15% once an account trained in healthy interior environments.
- Developed new dealership accounts and trained staff in ergonomics, B2B sales and sustainable leadership.
Marketing Manager
Relax The Back
Houston, TX
04.2009 - 10.2013
- Added 525 medical clinics referring sales to Relax The Back stores setting the foundation for the Medical Sales Program starting with $200,000 and ending with $600,000.
- Led the store and account managers by creating goals, action steps and medical sales training that increased transaction sales.
- Designed SPIF program that motivated stores and medical partners.
- Achieved special marketing project for the Sugar Land store resulting in 20% over break-event cost for the 1st time since opening.
Director Franchise Operations
Relax The Back
La Palma, CA
09.2006 - 03.2009
- Trained and opened new Relax The Back stores and increased coverage from 30 stores to 58 through exemplary sales and operations training.
- Each new store averaged $500,000 in 1st year sales.
- Wrote new policies for Operations manual and product sales book achieving improved revenue and operations nationwide.
- Learned and implemented advanced sales training.
Account Executive
Relax The Back
Plantation, FL
07.2003 - 09.2006
- Top producing sales person- ranked 5th in the nation.
- Store management, sales coaching, outside sales and inventory management.
Store Manager
Office Furniture Gallery
Addison, TX
11.2002 - 06.2003
- Assisted in opening new store- set up all accounts, processed AP, interviewed and trained new associates and brought 65% of business through outside sales.
Education
BBA - Sales and Marketing
University of Texas At Arlington
2002
Skills
- National and Regional Sales management
- New program development and implementation
- Outreach and lead development specialist
- Strategic sales targeting and closing sales
- Financial planning and budget control
- Exceptional communication skills
Timeline
Sales Manager
Dave & Buster's
05.2022 - Current
Sales Manager
Fogo De Chão
07.2019 - 04.2021
Sales Manager
Topgolf
09.2016 - 07.2019
Account Executive
Executeam Staffing
08.2015 - 05.2016
Account Manager
Gateway Supply and Printing
01.2015 - 08.2015
Humanscale Corporation
Account Development Manager
10.2013 - 01.2015
Marketing Manager
Relax The Back
04.2009 - 10.2013
Director Franchise Operations
Relax The Back
09.2006 - 03.2009
Account Executive
Relax The Back
07.2003 - 09.2006
Store Manager
Office Furniture Gallery
11.2002 - 06.2003
BBA - Sales and Marketing
University of Texas At Arlington
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