Tiffany Do
Irvine,CA
Summary
Results-driven Intellectual Property Operations Analyst specializing in counterfeit detection and digital content protection. Enforced over 12,000 listings to safeguard brand integrity. E-commerce entrepreneur skilled in product development and customer relationship management, contributing to sales growth and customer satisfaction across multiple brands.
Overview
15
15
years of professional experience
Work History
Intellectual Property Operations Analyst
NBCUniversal
Universal City, California
05.2024 - Current
- Protected NBCUniversal’s digital content, counterfeit products and unauthorized content by identifying and assisting with enforcement on major app stores and online marketplaces.
- Monitored counterfeit DVD/Blu-Ray and digital listings and enforced takedown strategies to safeguard NBCUniversal’s brand and IP assets resulting in over 12,000 DVD/Blu-Ray and digital listings enforced.
- Tracked buy-box status and product visibility of NBCUniversal titles on Amazon marketplaces, ensuring optimal positioning and authenticity.
- Supported broader IP enforcement strategies through data collection, ingestion processes, and analytics.
E-commerce Entrepreneur (Multiple Etsy Brands)
Self-Employed
Irvine, CA
05.2022 - Current
- Founded, grew, and managed three successful Etsy businesses specializing in personalized gifts, wedding stationery, and sensory products.
- Directed all aspects of the businesses, including product development, branding, marketing, finance, operations, customer experience, and fulfillment.
- Built and scaled three Etsy brands to a combined 18,000+ sales while maintaining an overall 5-star customer rating across 4,200+ reviews.
- Managed end-to-end product development to elevate product quality and customer satisfaction through design, manufacturing, photography, packaging, inventory management, and shipping.
Trustee Marketing Coordinator
Auction.com, LLC
Irvine, CA
10.2011 - 06.2012
- Managed property portfolios and auction day flyers for 33 counties in CA and 3 counties in Arizona, providing accurate information to live auction teams to support successful auction events.
- Collaborated with cross-functional teams to develop promotional materials and content.
- Developed and streamlined standard operating procedures for marketing department, improving workflow efficiency and consistency in marketing efforts.
Education
Master of Business Administration -
California State University | Fullerton
Fullerton, CA05-2011
Bachelor of Arts - Psychology
University of California | Los Angeles
Los Angeles, CA05-2008
Skills
- IP enforcement strategies
- Piracy mitigation
- Fraud prevention techniques
- Data analysis
- Microsoft Excel
- E-commerce strategy
- Product development
- Customer relationship management
- Attention to detail
Timeline
Intellectual Property Operations Analyst
NBCUniversal
05.2024 - Current
E-commerce Entrepreneur (Multiple Etsy Brands)
Self-Employed
05.2022 - Current
Trustee Marketing Coordinator
Auction.com, LLC
10.2011 - 06.2012
Master of Business Administration -
California State University | Fullerton
Bachelor of Arts - Psychology
University of California | Los Angeles