Summary
Work History
Education
Skills
Websites
Certification
Timeline
Locations
Locations
Generic
Tiffany Ellzy

Tiffany Ellzy

Philadelphia,PA

Summary

Implements strategic and tactical marketing campaigns to drive brand awareness, engagement, and revenue goals. Bringing a solid history of leading, developing, and executing live events, social and digital integrations, promotional and campaign content development, and experience leading internal creative and external teams.

Work History

Creative Director

Intersection Festival
09.2022 - 10.2023
    • Created overall design and execution of live festival attributes such as staging, venue, and performance spaces that hosted more than 1,500 attendees over 3 days
    • Worked closely with internal team, key stakeholders, and external vendors on printing, fabrication, and total production needs
    • Budget management responsibilities.

Account Director, Experiential

The 360 Agency
08.2022 - 08.2023
  • Served as client lead on agency's Environmental Defense Fund's “Clean Beauty Justice” social engagement campaign and AT&T's Dream in Black microbrand.
  • Responsible for driving client marketing strategy and experiential programs. Applied business and marketing knowledge to develop briefs, go-to-market plans, channel briefs, message maps, and pitches for client projects.
  • Led AT&T's Dream in Black footprint within the following consumer-facing events: Revolt Summit, Merge Awards, Black History Month's Black Future Makers Celebration, Afropunk Festival, and Essence's Festival of Culture
  • Led the full production of a pre-recorded Flagship Store event featuring campaign celebrity talent and influencers. Successfully meeting client goals of 500+ attendees, 2.8 mil social impressions, and 350k YouTube views
  • Worked closely with AT&T's external auditing firm, Ernest-Van Praag (EVP) to oversee vendor triple bid process and budget reconciliation
  • Leveraged multicultural insights, trends, and emerging technologies to develop engaging brand messages
  • Managed various work streams and supervised teams of 3 - 4 account executives and coordinators.
  • Maintained deep understanding of company services and products in order to offer most knowledgeable customer support

Head of Marketing and Communications

CAA/Global Brands Group (Sean John Division)
04.2013 - 12.2021
    • Developed marketing, advertising, communications, and special events for the sportswear division, 12 licensed categories, and international partners
    • Successfully developed marketing and digital strategies annually, quarterly, and monthly to increase wholesale revenue by 10% seasonally
    • Launched Sean John's first DTC e-commerce platform; successfully exceeding revenue goals by 40% in 3 years
    • Initiated A/B testing formats to ensure the success of an email strategy that drove the open rate by 13%. Increased AOV by 15% by creating an exclusive product sales and messaging strategy
    • Worked closely with Sr Director Data and Analytics to develop customer acquisition strategies using SEO, content, email, and automation marketing flows to drive conversion
    • Identified, negotiated, and managed celebrity endorsements and influencer relationships across brand campaigns, social media and digital programming
    • Responsible for overseeing concept and production of creative assets needed for advertising, retail, and e-commerce for Macy's and Amazon
    • Elected as 1 of 10 people companywide to serve on Global Brand Group's People and Culture Transformation team responsible for overseeing GBG's corporate responsibility guidelines.

Project Director

Momentum Worldwide (An IPG Company)
05.2012 - 11.2012
    • Worked as client lead on 14-city tour and choir competition for Verizon's How Sweet the Sound
    • Responsible for identifying & negotiating the Verizon brand's involvement in national/regional grassroots partnerships and media platforms
    • Oversaw allocation of national and regional spending
    • Served as primary contact across all choir management tasks – registration, travel logistics, hospitality, venue & production scheduling
    • Employed, trained, and supervised local event staff for on-site activations
    • Supervised: 5 Regional Account Managers, external vendors, and event staff
    • Created national programming while at Urbanforce, at the client's request transferred to Momentum Worldwide to continue building and executing the program.

National Promotions Director

Urbanforce, Inc. (a Division Of Uniworld Group
06.2007 - 03.2012
    • Worked across agency on various accounts to create and execute national and regional-based consumer-facing promotion strategies
    • Utilized brand intelligence, and industry trends & analyzed competitive landscapes across respective product categories to drive integrated marketing and planning
    • Organized events and product presentations related to national conferences and conventions
    • Agency client list included: Verizon Wireless, Royal Caribbean International, United Healthcare, Home Depot.

Education

MBA - Marketing

University of Phoenix
Remote
01.2008

Bachelor of Arts - Communications

Brooklyn College
Brooklyn
01.1994

Skills

  • Product Marketing
  • Budget Management
  • Digital and Social Media Integration
  • Experiential and Live Event Production
  • Omnichannel & E-commerce
  • Celebrity talent & Influencer Marketing
  • Campaign development
  • Vendor negotiation

Certification

  • Google Analytics Academy Certification 2018
  • Social Media Academy – Certificate of Social Media Marketing 2018
  • New York University, Media Relations Certification 2006
  • Former President, NY Chapter, NAMD (National Alliance of Market Developers,)
  • Youth Mentor, U Want Game – a student-athlete mentorship program 2011 – 2018

Timeline

Creative Director

Intersection Festival
09.2022 - 10.2023

Account Director, Experiential

The 360 Agency
08.2022 - 08.2023

Head of Marketing and Communications

CAA/Global Brands Group (Sean John Division)
04.2013 - 12.2021

Project Director

Momentum Worldwide (An IPG Company)
05.2012 - 11.2012

National Promotions Director

Urbanforce, Inc. (a Division Of Uniworld Group
06.2007 - 03.2012

MBA - Marketing

University of Phoenix

Bachelor of Arts - Communications

Brooklyn College

Locations

  • New York
  • Los Angeles
  • Philadelphia

Locations

  • New York
  • Los Angeles
  • Philadelphia

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Tiffany Ellzy