Tiffany Farah

Responsible for planning and executing Media Marketing Mix to increase sales at 20+ Good Feet Store (Premium Arch Supports) locations across the nation

• Create awareness and drive traffic to 8 media markets for The Good Feet Store
• Communicate with key stakeholders, including many levels of sales, to increase revenue
• Develop new media relationships for new market launches; plan, budget and execute integrated campaigns
• Track performance via various sales and marketing dashboards; pivot when necessary
• Manage and mentor junior staff to develop skills and increase company revenue
• Generate and lead interview opportunities across multiple markets
• Research emerging industry trends, create market overviews
• Leverage data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives
• Use data analytics to track lead generation campaigns and improve quality
• Work with creative team to establish theme and tone for content

• Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
• Analyzed, optimized digital campaign for multiple clients
• Collaborated with cross-functional teams (promotions, production, digital, creative, sales) and external partners
• Received multiple awards for sales excellence
• Contributed to, and exceeded, revenue goals with integrative selling and development of new and existing accounts
• Maintained CRM
• Set and monitored sales targets and identified potential customers
• Benefited by creating cross-promotions and PR for clients, always keeping key stakeholders in mind
• Prepared forecasts and business plans
• Analyzed key competitors
• Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities
• Excellent presentation and negotiation skills

I was recruited here to help transition a big format change and to build a large book of business for Portland. I was also introduced to digital selling, and I was all in!

• Worked closely with our new Digital Sales Manager to grow my current business via digital capabilities
• Excelled through change. Here I rebuilt my book of business several times through format changes and integrations
• Created and implemented new advertising concepts for clientele; drove market share
• Began influencer campaigns/celebrity endorsements
• Maximized agency and direct client relationships (80/20)
• Employed proactive and collaborative approaches to strengthen relationships and manage customer needs

Began as a new seller of Radio broadcast sales - launched my 20+ year career in Media Marketing

• Responsible for growing existing and new accounts
• Handled many of Entercom's largest accounts
• Consistent award winner; exceeded sales goals
• Created and developed several new large-scale partnerships
• Excelled at developing new business relationships and working with clients as if I were their business partner
• Learned how to work with many different personality types - this helped me throughout my career
• Key contributor to newly-formed Business Development Team
• Negotiated numerous contracts with ad agencies and business owners
• Mentored several up and coming media marketers

Supported myself through college while learning all aspects of media buying; print, radio, TV, OOH. This was also where I learned the importance of both client and media relationships and how to increase awareness with added value, promotions and sponsorships

• Collaborated with clients and media personnel regarding media plans and campaigns
• Juggled multiple projects for several clients at time successfully, and always met tight deadlines
• Excelled in Project Management