Tiffany Ferrai Nadler
San Mateo
Summary
Accomplished and results-driven leader with a proven track record in strategic management and driving organizational growth for over 20 years. Adept at managing complex projects in fast-paced environments, delivering exceptional results through a keen attention to detail and superior communication skills. Recognized for proactively identifying challenges, streamlining processes, and leading teams toward achieving business objectives. Known for fostering a collaborative, high-performance team culture and consistently optimizing efficiency to drive impactful outcomes.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director, North America Events (and Meetings)
Visa Inc.
10.2017 - Current
- Support the NA Regional Sales organization in executing an event portfolio of 28+ annual events, including trainings, kickoffs, client programs, internal meetings, tradeshows, and executive-level engagements across the U.S. & Canada.
- Own critical workstreams for large-scale, in-person events ranging 15-2,000 attendees, and virtual events (up to 4,000 attendees), ensuring seamless execution and impactful experiences related to my area of expertise.
- Led content and production development for programs, including agenda creation, speaker management, content creative, ROS and onsite coordination, ensuring alignment with Visa’s business goals and priorities.
- Executive Producer and management of an annual client event for 400+ people with leadership over 8+ cross-functional workstreams dedicated to the success of the 3 day program with general session, breakouts and showcase.
- Successfully transitioned Visa’s North America event portfolio to a virtual format (2020-2022), managing all aspects including platform design, content delivery, production editing, and technical support; transitioned to hybrid in 2022.
- Expanded role for 18 months to build and manage the event portfolio for a new global business unit, including 10 major tradeshows and a global virtual kickoff for 1,500+ employees across nine offices with feeds to five for speaker management. Successfully launched the inaugural event in 2021 by collaborating with cross-functional teams and a production agency, driving metrics, goal setting, and policy development.
- Managed a dedicated team focused on client programs and tradeshows, providing performance oversight and mentoring to foster a high-performance culture.
- Effectively managed event budgets, ensuring optimal resource allocation and financial stability while driving operational efficiency.
- Spearhead analytics and measurement initiatives, providing data-driven insights to stakeholders and driving continuous improvement in event outcomes.
- Expanded responsibilities to manage global events, including a virtual Kickoff for 1,500+ employees across five global offices.
- Facilitated cross-functional collaboration to improve decision-making processes and foster a culture of continuous improvement.
Manager, Events & Meetings
KPMG LLP
09.2016 - 10.2017
- Managed 60+ events annually for the San Francisco office and affiliate markets in Silicon Valley, Honolulu, and Sacramento, ensuring seamless execution across a wide range of single day events, continuing education workshops, and meetings.
- Led cross-functional teams, providing guidance on all event aspects—from project timelines, budgeting, and content development to registration, communication, and onsite logistics.
- Cultivated and maintained strong relationships with key client groups, ensuring event strategies were aligned with business objectives and supported the firm’s priorities and goals.
- Directed a team responsible for event planning and continuing education programs, providing performance management and oversight to drive efficiency and quality.
- Managed vendor performance, contracting, and risk management processes, ensuring cost-efficiencies and high-quality service delivery for all event needs, including venues, hotels, transportation, and entertainment.
Senior Events Planner
Visa Inc.
10.2014 - 09.2016
- Expanded role to encompass additional leadership responsibilities, continuing to oversee all aspects of a Corporate Events Planner while taking on more complex, high-profile initiatives.
- Led the development and production of weekly and monthly event reporting metrics, providing actionable insights to senior management for event spend and KPIs.
- Streamlined event processes and implemented policy changes, driving operational efficiency and enhancing the overall event experience.
- Collaborated cross-functionally with internal teams to implement system-wide changes within Cvent, optimizing event management workflows.
- Managed event vendor RFPs and negotiated multi-year contracts, ensuring cost-effective partnerships and service continuity.
- Cultivated and strengthened vendor relationships, expanding the department’s portfolio of services and enhancing event delivery capabilities.
Corporate Events Planner
Visa Inc.
09.2010 - 09.2014
- Led the strategic execution of 40+ diverse event programs annually, including meetings, tradeshows, team-building activities, hospitality functions, shareholder events, and C-Level engagements, both nationally and internationally.
- Managed large-scale client events of 1,600+ attendees and internal staff events of 2,500+, ensuring seamless execution and alignment with organizational objectives.
- Spearheaded all aspects of event planning, from site selection and hotel negotiations to budgeting, vendor management, and program implementation, ensuring smooth logistics and on-time delivery.
- Produced end-to-end event process, from creative development through full execution, driving efficiency and ensuring high-quality outcomes.
- System administrator for Cvent, a meeting management platform, customizing and globally launching the tool in 2012 to the company, while maintaining system upgrades, training, and user management across regions.
- Managed event budgets, driving operational efficiency while providing comprehensive reporting and analysis to key stakeholders.
- Built, designed and managed registration websites for both internal and client-facing events, ensuring user-friendly experiences and accurate data capture.
Project Manager, Corporate Meeting Solutions
Symantec Corporation
04.2007 - 06.2010
- Sourced and negotiated contracts for over 100 domestic and international meetings annually, collaborating with Procurement and Legal to streamline the signature process.
- Managed vendor sourcing and negotiations for all event services, including transportation, AV, and catering, ensuring cost efficiency and smooth execution.
- Administer for the meeting management tool (StarCite), overseeing the implementation, training, and management of registration websites to optimize event planning processes.
- Delivered comprehensive C-Level reporting on budgets, registrations, cost-savings, and departmental cost center breakdowns to ensure transparency and informed data-driven decision-making.
- Managed the national management of the company’s Preferred Hotel Program for business travelers, enhancing travel efficiency and cost control.
- Coordinated group air bookings in partnership with the in-house travel agency to support seamless travel logistics.
- Supported tradeshow management and booth staffing, ensuring alignment with brand and event objectives.
Education
Bachelor of Science - Recreation, Parks, & Tourism Administration
California Polytechnic State University
San Luis Obispo, CASkills
- Program and Logistics management
- Strategic planning
- People management
- Budget management
- Production management
- Content and Speaker management
- Coaching and mentoring
- Contract and vendor management
- Decision-making
- Problem-solving
Certification
- Certified Meeting Professional, Events Industry Council July 2010
Technologies
Microsoft Suite, Cvent, OnArrival, ON24, Eventfinity, Zoom, WebEx, a variety of survey, mobile app and polling tools.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionPaid time off401k matchPaid sick leaveHealthcare benefitsPersonal development programsCareer advancementLanguages
English
Native or Bilingual
Affiliations
- Meeting Professionals International
- Senior Planners Industry Network
Software
Cvent
ON24
WebEx
Eventfinity
Microsoft Office
Microsoft TEAMS
Timeline
Director, North America Events (and Meetings)
Visa Inc.
10.2017 - Current
Manager, Events & Meetings
KPMG LLP
09.2016 - 10.2017
Senior Events Planner
Visa Inc.
10.2014 - 09.2016
Corporate Events Planner
Visa Inc.
09.2010 - 09.2014
Project Manager, Corporate Meeting Solutions
Symantec Corporation
04.2007 - 06.2010
Bachelor of Science - Recreation, Parks, & Tourism Administration
California Polytechnic State University
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