Tiffany Gomez

• Led and mentored teams through coaching, creating multimedia presentations to align team goals with company objectives.
• Produced internal content and visual assets to enhance team communication and customer service initiatives.
• Leveraged data analytics to track and improve performance metrics.

Results: Increasing team participation in Citi Partner Transfers from 25% to 85% team participation, within a seven-month focus. Participation success contributing to 189% to goal for January 2025, from 5.6% in June 2024. Ended January 2025 leading in Sales percent to goal in Revenue and Citi Referrals.

• Founded and operate a full-service photography business specializing in branding photography, event coverage, portraiture, and product photography for social media and digital marketing campaigns.
• Create high-quality visual content for clients, helping businesses and individuals elevate their brand presence through personalized photo shoots and customized visual storytelling.
• Manage all aspects of the business, from client relations and project management to editing and final content delivery, ensuring timely and impactful results.
• Leverage social media platforms (Instagram, Facebook) to showcase work, build brand visibility, and engage directly with clients and prospects.
• Provide clients with guidance on content strategy for social media to increase engagement and drive brand loyalty.

Results: Customer loyalty, & repeat business

• Created and executed branding strategies for social media, producing high-quality visual content for Facebook, and Instagram.
• Collaborated with the marketing team to tailor content for each platform, ensuring brand consistency and alignment with company messaging.
• Monitored analytics to assess content performance, adjust strategy, and maximize engagement.

Results: Brand recognition and increase in sales.

• Shot and edited content for Facebook and Instagram, increasing community engagement and brand awareness for the gym.
• Produced dynamic videos and photos showcasing the gym’s culture, events, and members, directly aligned with the gym’s marketing objectives.
• Worked closely with the marketing team to optimize content for each platform, driving more interactions and follower growth.
• Analyzed social media performance and refined content strategy to improve results.

Results: Engagement rates increased by 30% over the first three months of content implementation.

• Spearheaded visual campaigns and event photography, driving customer engagement and brand awareness in the Dallas/Fort Worth market.
• Managed sales teams and coached individuals to maximize performance while maintaining brand integrity.

Results: 15% increase new customer conversion rates.