Summary
Software
Work History
Education
Patents
References
Skills
Portfolio
Websites
32
Tiffany Larson

Tiffany Larson

Director of Operations and Marketing
Seattle,WA

Summary

Strategic, data-driven Director of Marketing and Operations with 10+ years of experience building brands, scaling markets, and driving measurable growth. From securing patents to leading international expansion, and doubling revenue, I turn vision into execution. I excel at blending analytics with innovation to deliver transformative results—elevating customer experience, streamlining operations, and positioning companies for long-term success across B2B and D2C markets.

Software

Marketplaces: Amazon Seller Central, Walmart Marketplace, eBay, Facebook Marketplace

E-Commerce Platforms: Shopify, WordPress (WooCommerce, Elementor)

Analytics & SEO: Google Analytics, Google Search Console, SEMrush, SE Ranking, Screaming Frog, SEOmoz, Alexa

Marketing & Ads: Google Ads (Performance Max, CPC optimization), Email Marketing Platforms, Social Media Ad Managers (Amazon/Facebook/Instagram/Pinterest/Reddit Ads)

Design & Creative: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva

Web Development: HTML5, CSS3, JavaScript/jQuery, Liquid (Shopify), PHP (basic), Responsive UX/UI design

Collaboration & Project Management: Trello, Zapier, Capsule CRM, Agile/Scrum methodologies Other Tools: ShortStack (interactive campaigns), Elementor Pro (WordPress builder), AI tools (ChatGPT, prompt engineering for workflows/content)

Work History

Director of Marketing and Operations

ZappBug Inc.
Seattle, USA
03.2015 - 08.2025
  • Doubled annual website revenue by spearheading Canadian market expansion, achieving 102% YoY growth.
  • Secured a patent for the Heat Chamber Pro, cementing the company’s position as an industry innovator.
  • Directed end-to-end development of a new heat chamber, leading market research, competitive analysis, prototyping, and go-to-market launch.
  • Executed multi-channel digital marketing campaigns (Google Ads, SEO, social media, email), delivering a 22% sales increase and higher brand visibility.
  • Migrated the e-commerce store from WordPress to Shopify, boosting site speed, UX, SEO performance, and mobile conversions.
  • Leveraged analytics tools (Google Analytics, Search Console, SEO platforms) to track KPIs, refine campaigns, and improve conversion rates.
  • Implemented customer-driven product improvements, cutting daily support inquiries by 30% through updated manuals, safety features, and QR code integration.
  • Managed a cross-functional engineering team with Agile workflows; streamlined processes using Zapier and Trello for faster delivery.
  • Directed creative and marketing strategy (web, trade shows, video, design), increasing brand awareness, and digital presence.

Founder/CEO

Brandlark Media
Seattle, USA
02.2016 - 12.2022
  • Directed cross-functional teams of SEO specialists, writers, and developers to deliver optimized websites, content, and landing pages.
  • Built and executed SEO strategies that increased client visibility, improved search rankings, and drove measurable traffic growth.
  • Developed cost-effective web solutions, enabling small businesses to compete effectively with larger competitors.
  • Conducted competitor analysis, site audits, and keyword research using tools, including Screaming Frog, SEMrush, SE Ranking, Google Search Console, and Google Keyword Planner.
  • Tracked performance and refined strategies based on analytics and KPIs, improving site traffic, engagement, and conversion rates.

Web and SEO Specialist

Seattle Animal Shelter Foundation
Seattle, USA
02.2019 - 10.2020
  • Updated and managed website content to promote events, news, and initiatives, keeping visitors engaged and informed.
  • Performed keyword research and implemented SEO strategies that boosted visibility, expanded community outreach, and supported the foundation’s mission to help animals in need.

Instructor

NUCAMP Coding Bootcamp
Seattle, WA
02.2019 - 06.2019
  • Led weekly coding workshops on Bootstrap development, ensuring student comprehension and project success.
  • Reviewed assignments and delivered constructive feedback to strengthen students' coding skills and understanding.
  • Guided students through debugging sessions, reinforcing coding principles, and
    problem-solving techniques.
  • Fostered an inclusive learning environment that encouraged open discussion, collaboration, and peer-to-peer learning.

Chief Visual Officer

Project Bionic
Seattle, Wa
04.2013 - 03.2016
  • Led the visual design department, overseeing creative direction and delivering campaigns, websites, and marketing assets for 30+ clients.
  • Redesigned the company website using HTML5/CSS3 with responsive, user-focused design, improving usability and brand presence.
  • Created daily graphics, branded merchandise, and photo assets with Adobe Creative Suite, strengthening digital and offline visibility.
  • Developed interactive campaigns (contests, quizzes, social media activations) that boosted engagement and accelerated fan growth.
  • Collaborated with account teams and clients to identify target markets, set measurable goals, and align visuals with broader marketing strategy.
  • Earned industry recognition, with campaigns featured in Social Media Examiner and praised by clients for creative impact.

Front-end Web Developer and Designer

Silver Superstore
Kent, WA
07.2012 - 05.2013
  • Maintained and updated e-commerce site, ensuring accurate sales and inventory through product page code updates.
  • Designed web banners and advertisements to promote seasonal sales and increase customer awareness.
  • Photographed and edited product images in Photoshop to improve presentation and drive engagement.
  • Enhanced SEO performance using SEOmoz, Alexa, and Google Analytics for keyword research and on-page optimization.
  • Collaborated with developers to add PHP for dynamic product loading, reducing manual updates and improving efficiency.
  • Improved checkout UX, streamlining steps to increase conversion rates and sales.

Education

Bachelor of Arts - Visual Communication and Design

Eastern Washington University
Cheney, WA
01-2011

Patents

WO2016196789, Heating chamber system and method for insect extermination

References

References available upon request.

Skills

  • Project Management (Agile, Cross-Functional Leadership)
  • Program Oversight & Process Improvement
  • Operations Management
  • Customer Relations Management
  • Revenue Growth Strategies
  • E-commerce, Marketing & Analytics
  • E-commerce Development (Shopify Liquid, WordPress, Front-End)
  • E-commerce Management
  • Website Optimization & SEO
  • Digital Marketing Strategy & Campaign Analytics
  • Web Analytics (Google Analytics, SEMrush, Search Console, SE Ranking)
  • Social Media Marketing & Performance Tracking
  • Graphic Design
  • Product Development & Lifecycle Management
  • AI Prompt Engineering
  • AI Workflow Integration
  • AI-Powered Content & Design

Portfolio

Featured Picture
ZappBug
Featured Picture
My Diaper Cake
Featured Picture
Archimetic
Featured Picture
The Wellness Cook
Featured Picture
Inner Eye Remodeling

Websites

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Tiffany LarsonDirector of Operations and Marketing