Summary
Overview
Work History
Education
Skills
Timeline
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Tiffany Mccleary

League City,TX

Summary

Dynamic and results-driven professional with proven experience supporting marketing and business development initiatives through the creation of strategic collateral, content, and campaigns. Skilled in planning, coordinating, and executing events with precision—ensuring seamless logistics and alignment with brand objectives. Adept at driving key projects forward by collaborating across departments, streamlining processes, and identifying growth opportunities. Experienced in managing engagement channels, conducting social media audits, and upholding brand standards. Strong relationship-builder with clients and stakeholders alike. Proficient in Microsoft Office, Adobe Creative Suite, Google Workspace, LinkedIn Sales Navigator, and Canva.

Overview

8
8
years of professional experience

Work History

Director of Marketing & Public Relations

Solarcraft
Sugar Land, TX
07.2024 - 11.2024
  • Established and managed the marketing budget, ensuring alignment with organizational goals, optimizing expenditures, and tracking ROI on marketing initiatives
  • Implemented a lead source tracking function within the company's existing CRM to differentiate and monitor organic and paid leads, enabling accurate ROI analysis and improved campaign performance insights
  • Coordinated all aspects of trade show booths and conference attendance, including travel arrangements, logistics for oversized equipment delivery, registration, scheduling, design and production of marketing materials, and selection of branded giveaways to maximize event impact and audience engagement
  • Led the rebranding of the company's spec sheets and printed marketing materials, ensuring consistent visual identity, updated content, and alignment with the organization's refreshed brand guidelines
  • Attended industry networking events and collaborated closely with the business development team to represent a consistent brand image, enhance brand awareness, and foster strategic relationships with key stakeholders
  • Managed the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
  • Assisted executive management in developing long-term strategic plans related to growth initiatives.
  • Organized events such as trade shows or conferences to promote company's products or services.

VP Marketing & Public Relations

ARC Energy
Houston, TX
09.2023 - 07.2024
  • Directed corporate events, including trade shows and conferences across multiple cities and states, enhancing brand visibility and engagement
  • Managed sponsorship activations at industry events, driving lead generation and improving company presence
  • Developed and implemented comprehensive branding strategies, ensuring consistent messaging across digital, social, and traditional platforms
  • Spearheaded department budgeting, optimizing marketing expenditures to achieve a strong ROI
  • Enhanced internal communications, ensuring alignment of marketing strategies with broader business objectives
  • Oversaw the development of promotional materials and ensured alignment with corporate branding guidelines
  • Assisted in the production and logistics of a corporate sales video, including developing strategy, crafting messaging, directing on-site shoots, coordinating travel to multiple locations, and collaborating with videographers on post-production editing to ensure alignment with brand and sales objectives
  • Represented the company at industry networking events and luncheons, building strategic relationships to enhance brand presence and generate valuable connections for the sales team
  • Negotiated contracts with suppliers to reduce costs while maintaining quality standards.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives.
  • Optimized supply chain to reduce materials costs and improve distribution.

Public Relations and Marketing Manager, Executive Assistant

Momentum Minerals
TX
05.2019 - 09.2023
  • Organized and managed corporate events, including trade show exhibits, private networking events, and corporate retreats, ensuring a seamless experience for all stakeholders
  • Created marketing assets such as promotional items, social media graphics, and event invitations, aligning with branding standards
  • Established and distributed press releases to media outlets, successfully increasing media coverage and brand recognition
  • Grew LinkedIn following by 4,000% in three years, leveraging content strategy and audience insights
  • Hosted corporate networking events, reducing prior year trade show costs by 50%, while fostering meaningful connections
  • Recovered over $145K in missing revenue through detailed analysis and reporting
  • Achieved a promotion to Public Relations and Marketing Manager by consistently exceeding expectations and delivering impactful results
  • Collaborated with other departments to coordinate strategic marketing activities.

Patient Care and Surgery Coordinator

My Houston Surgeons
Houston, TX
01.2017 - 07.2018
  • Streamlined the scheduling process for high-volume surgical practices, improving efficiency and increasing operational revenue
  • Directed social media marketing initiatives, including content creation and reporting, resulting in increased engagement
  • Produced promotional and educational videos, contributing to brand awareness and patient outreach
  • Enhanced patient experiences by managing inquiries, developing treatment plans, and following up on surgery-related services
  • Facilitated communication between surgeons and other healthcare professionals involved in a patient's care plan.
  • Communicated effectively with patients to answer questions about their treatment plans and upcoming surgeries.

Education

Bachelor of Arts - Communication

University of Houston Clear Lake
Clear Lake, TX
12-2021

Social Media Marketing CertiSication Course -

Hubspot Academy
01.2021

Associate of Arts - Behavioral Science

San Jacinto College
TX

Skills

  • Marketing management and strategy
  • Budget oversight
  • Event coordination and planning
  • Attention to detail
  • Content development
  • Business development and relationship building
  • Revenue generation and sales
  • Advertising and press releases
  • Social media strategy
  • Problem resolution
  • Team leadership
  • Cross-functional collaboration
  • Strategic planning and execution
  • Customer service and satisfaction

Timeline

Director of Marketing & Public Relations

Solarcraft
07.2024 - 11.2024

VP Marketing & Public Relations

ARC Energy
09.2023 - 07.2024

Public Relations and Marketing Manager, Executive Assistant

Momentum Minerals
05.2019 - 09.2023

Patient Care and Surgery Coordinator

My Houston Surgeons
01.2017 - 07.2018

Bachelor of Arts - Communication

University of Houston Clear Lake

Social Media Marketing CertiSication Course -

Hubspot Academy

Associate of Arts - Behavioral Science

San Jacinto College

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