Tiffany McNulty
Lakewood Ranch,FL
Summary
Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.
Overview
11
11
years of professional experience
Work History
Regional Marketing and PR Strategy – Manager
Staples
Framingham, USA
05.2023 - 11.2024
- Led integrated PR and regional marketing programs across multiple touchpoints to meet business growth objectives
- Managed PR operations and relationships with agencies, ensuring timely execution of programs
- Developed and implemented strategies to enhance brand reputation and maximize earned media exposure
- Served as the primary contact for media inquiries and proactively identified media opportunities
- Collaborated with cross-functional teams to drive brand loyalty and customer advocacy
- Supported crisis communications efforts with legal, social media, leadership, and HR teams
- Tracked and analyzed media campaign performance, developing KPIs to drive continuous improvement
Brand Activation Manager
Staples
Framingham, USA
09.2022 - 05.2023
- Led the development and execution of integrated brand programs across digital, in-store, and associate channels
- Managed cross-functional teams to deliver marketing initiatives aligned with business goals
- Analyzed program performance and provided insights for continuous optimization
- Collaborated with senior managers to develop and implement go-to-market plans across multiple customer touchpoints
Digital Product Manager
Staples
Framingham, USA
03.2022 - 09.2022
- Owned the delivery of customer-facing web properties to achieve desired business outcomes
- Developed and maintained product roadmaps, aligning features with customer needs and market demands
- Collaborated with stakeholders across the organization to identify and realize opportunities for driving online engagement and sales
Digital Operations Specialist
Staples
Framingham, USA
08.2020 - 01.2022
- Ensured digital operations needs were addressed and running smoothly across platforms
- Provided operational support for online retail catalog and monitored business health
- Collaborated with small business owners to manage and optimize their directory profiles
- Maintained Staples Store profiles and featured content on the customer-facing Store Locator
Project Manager - Store Operations
Staples
Framingham, USA
04.2019 - 07.2020
- Collaborated cross-functionally to operationalize initiatives, simplifying execution to drive forecasted sales goals
- Developed and piloted a mobile application to streamline store product disposition and improve inventory accuracy
- Worked with third-party vendors to implement real-time tracking and push notifications for store execution
General Manager
Staples
Framingham, USA
08.2017 - 04.2019
- Supervised, recruited, trained, and developed associates and managers while assessing performance
- Managed company initiatives, providing leadership expertise to ensure excellent customer service and operational execution
- Reviewed financial reports to measure productivity and goal achievement
- Developed and maintained partnerships with corporate leadership to deliver company initiatives
Assistant General Manager
Staples
Framingham, USA
01.2014 - 04.2017
- Fostered a strong sales and service culture, motivating associates and driving teamwork
- Oversaw store sales and profit, focusing on high-margin sales and team development
- Delivered results through goal setting, engagement, and accountability with the store team
- Provided continuous feedback and coaching, recognizing and addressing performance issues
Education
Associate of Business Administration -
Middlesex Community College
Bedford, MASkills
- Project Management
- Product Strategy Development
- Agile Project Management
- Customer-Focused Approach
- Process Optimization
- Cross-Functional Collaboration
- Marketing Strategy Development
- Analytical Decision Making
Timeline
Regional Marketing and PR Strategy – Manager
Staples
05.2023 - 11.2024
Brand Activation Manager
Staples
09.2022 - 05.2023
Digital Product Manager
Staples
03.2022 - 09.2022
Digital Operations Specialist
Staples
08.2020 - 01.2022
Project Manager - Store Operations
Staples
04.2019 - 07.2020
General Manager
Staples
08.2017 - 04.2019
Assistant General Manager
Staples
01.2014 - 04.2017
Associate of Business Administration -
Middlesex Community College
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