Summary
Overview
Work History
Education
Skills
Timeline
Generic

TIFFANY MEER

NEW YORK,NY

Summary

Energetic marketing & advertising leader with 15 years experience working across an array of beauty, fashion, luxury & tech brands. Collaborative and hard working, with an appreciation for smart insightful work that makes an impact. Team player and willing to get my hands dirty in order to create effective communications that turns heads and grows brands.

Overview

13
13
years of professional experience

Work History

VP Account Director

MCCANN
09.2022 - Current
  • Key member of core pitch team responsible for winning CeraVe business, securing $5M incremental fees to agency. Directly responsible for defining scope of work, establishing capability model to rationalize team size and structure and define timing for campaign roll out for the year.
  • Developed new brand platform and led multiple 360 institutional, earned and advocacy campaigns to support core products and new innovations.
  • Directly responsible for managing brands $8M+ production budget, recommending recommendations for production efficiencies including in-house makers model and leveraging AI to reduce overall costs.
  • Cerave

Account Director

MCCANN
01.2019 - 09.2022
  • Partnered closely with category head to identify objectives, tactics, media & success metrics to revive ‘Everpure’ brand. Successfully drove product campaign for the franchise taking ownership of the ‘clean’ beauty space, leading to double digit growth YOY for 3 consecutive years.
  • Responsible for 360 campaign development for Feria brand, capitalized on shifting market dynamics following Covid and increased haircoloring at home with the brands best performing social campaign. Snap ads performed double the benchmark.
  • Led launch campaign for first-to-market haircolor technology - Colorsonic. Developed marketing strategies for highly targeted digital-first campaign driving the brand to go viral 3X times in 2025 going beyond 250M views online.
  • L’Oréal Paris Haircare & Haircolor

Account Supervisor

MCCANN
03.2016 - 01.2019
  • Responsible for campaign development and oversight of all creative assets for multiple categories. Adapted communications released from DMI in Paris for US market, optimized with local market insights and best practices.
  • Managed 360 creative development for the face categories largest launch, True Match, capitalizing on its extensive shade range with one of the most inclusive campaigns in the brands history. Broke the mold of traditional CPD launches with the categories first “no retouching” campaign.
  • L’Oréal Paris Cosmetics
  • Verizon

Account Supervisor

YARD
10.2015 - 03.2016
  • Assisted in strategic research for various brands, traveled throughout the U.S. to conduct consumer ethnographies & distill findings into a set of key insights to inform creative.
  • Partnered with strategy team to co-develop briefs and oversaw the concept development and production of various video and print campaigns for traditional, digital & social media.
  • Analyzed campaign results and performance data to inform recommendations to client on creative optimizations.
  • Clients: amfAR, Derek Lam, illy Caffe, Johnston & Murphy, Perry Ellis, TUMI

Senior Account Executive

YARD
10.2013 - 10.2015
  • Assisted in strategic research for various brands, traveled throughout the U.S. to conduct consumer ethnographies & distill findings into a set of key insights to inform creative.
  • Partnered with strategy team to co-develop briefs and oversaw the concept development and production of various video and print campaigns for traditional, digital & social media.
  • Analyzed campaign results and performance data to inform recommendations to client on creative optimizations.
  • Clients: amfAR, Derek Lam, illy Caffe, Johnston & Murphy, Perry Ellis, TUMI

Account Executive

LIPMAN
01.2013 - 10.2013
  • Led daily account management operations including status reporting, timeline creation & management, billing oversight, asset usage & trafficking.
  • Served as day-to-day client contact, oversaw multiple workstreams within an integrated agency to ensure clean communication and seamless project execution.
  • Owned the creation & distribution of weekly newsletter including extensive research on industry trends, competitive & pop culture.
  • Clients: Ann Taylor LOFT, George Jensen, LVMH, NIC+ZOE, Stuart Weitzman

Associate Account Executive

LIPMAN
09.2012 - 01.2013
  • Led daily account management operations including status reporting, timeline creation & management, billing oversight, asset usage & trafficking.
  • Served as day-to-day client contact, oversaw multiple workstreams within an integrated agency to ensure clean communication and seamless project execution.
  • Owned the creation & distribution of weekly newsletter including extensive research on industry trends, competitive & pop culture.
  • Clients: Ann Taylor LOFT, George Jensen, LVMH, NIC+ZOE, Stuart Weitzman

Education

Bachelor of Science - Advertising & Marketing Communications, Minor in Economics

FASHION INSTITUTE OF TECHNOLOGY
New York, NY
01.2012

Skills

  • Brand strategy
  • Content strategy
  • Integrated campaign development & production
  • TV, Digital, Social, A&I, OOH, Instore, E-com, Earned, Activations
  • Data & optimizations
  • Cross functional team management
  • Annual Planning
  • Senior & Executive Relationships
  • Profitability & Scope Management
  • Budget & Timelines
  • Team Mentorship

Timeline

VP Account Director

MCCANN
09.2022 - Current

Account Director

MCCANN
01.2019 - 09.2022

Account Supervisor

MCCANN
03.2016 - 01.2019

Account Supervisor

YARD
10.2015 - 03.2016

Senior Account Executive

YARD
10.2013 - 10.2015

Account Executive

LIPMAN
01.2013 - 10.2013

Associate Account Executive

LIPMAN
09.2012 - 01.2013

Bachelor of Science - Advertising & Marketing Communications, Minor in Economics

FASHION INSTITUTE OF TECHNOLOGY

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