TIFFANY M. WHITE
Scottsdale
Summary
Dynamic professional with a proven track record in data analysis and digital marketing, notably as Co-Founder of Sonoran Desert Falconry, Inc. Skilled in strategic planning and community engagement, I excel in driving impactful projects and fostering stakeholder relationships to achieve organizational goals. Passionate about sustainable practices and innovative solutions.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Volunteer
Desert Botanical Garden
Phoenix
10.2024 - Current
- Plant Propagation:Assist with the propagation of native desert plants, including seed collection, cleaning, and sowing.
Prepare and maintain propagation beds and greenhouse environments.
Monitor plant growth and development, documenting observations and data.
Assist with transplanting and potting of seedlings.
- Saguaro Mortality Study:Assist in data collection and analysis for ongoing research concerning saguaro cacti mortality.
Participate in field work, including measuring, photographing, and documenting saguaro health.
Assist in data entry and organization.
- Plant Biology Research:Assist with various research projects related to desert plant biology, including but not limited to, phenology studies, genetic sampling, and plant identification.
Prepare plant samples for laboratory analysis.
Assist with the maintenance of research records and databases.
- General Botanical Garden Support:Assist with the maintenance and organization of research and propagation areas.
Follow established protocols and safety guidelines.
Collaborate with staff and other volunteers.
Master Gardener Trainee
Maricopa County
08.2024 - Current
- Involved in the Master Gardener Trainee Program, focusing on sustainable gardening practices.
- Offered horticultural guidance to community members.
Co-Founder & Executive Director
Sonoran Desert Falconry, Inc.
07.2015 - Current
- Recipient of Google AdWords grant and account management
- Developed and executed the Title I school program, introducing birds of prey to disadvantaged classrooms
- Webmaster - Designed and coded the Sonoran Desert Falconry, Inc
- Website
- Creator of the Sonoran Desert Hawk Walk
- Grant writing, corporate filings, and permit applications
- Principle Investigator on the Yuma abatement project which includes recruitment
- Creator of the Owls for Agriculture program utilizing captive bred barn owl boxes to encourage wild pairs to populate the area
- Social media marketing campaign manager
- Raptor propagation of Aplomado falcons, American Kestrels, Barn Owls, Prairie Falcons, and Barn Owls
Co-Founder & Abatement Falconer
Sonoran Desert Bird Abatement, LLC
07.2015 - 12.2021
- Sustainable, eco-friendly falconry-based client site bird abatement
- Barn owl box site selection and consulting for agricultural rodent abatement
- Integrated marketing communications and business development
Adjunct Faculty
Rasmussen College Online Program
10.2012 - 04.2019
- Taught 200-Level undergraduate coursework in Search Engine Marketing, The Principles of Marketing, and Target/Audience messaging
- Search Engine Marketing is designed to instruct students on driving traffic to a website.
- The principles of organic and paid search are explored, in addition to the use of keywords and contextual targeting through search and display networks.
- The Principles of Marketing provides an overview of all marketing disciplines, such as Marketing Research, Consumer Behavior, and Advertising Management.
- Target/Audience Messaging is an entry level Marketing Economics class while Internet Marketing & e-Commerce is concerned with business strategy online which includes web development, social media marketing, e-Commerce, and search engine marketing
- Engage students through an online learning environment that promotes useful discussions and synthesis of the course material
- Provide timely and constructive feedback to students
- Assist students with individual learning challenges for success in the course and beyond
- Employment of tools from sources like Harvard Business Publishing & Advertising Age Magazine
Adjunct Faculty
Southern New Hampshire University Online Program
12.2013 - 07.2017
- Taught Introduction to Marketing -foundation course that teaches students how value to customers is used to establish and maintain relationships
- It covers the basics of consumer behavior, marketing management, advertising management, market research, and promotion
- Taught Consumer Behavior is a course offered every semester that 'explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products' (snhu.edu, 2013)
- Taught Strategic Marketing Planning is the capstone course for undergraduate marketing majors and offered every semester
- 'It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs
- Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems; topics include diversity of product, market and industry environments' (snhu.edu, 2013)
Fisheries Biologist
Florida Game and Fish Commission
12.1993 - 04.1996
- Conducted fisheries research and management activities
- Implemented conservation and sustainability practices
Education
Doctorate of Business Administration (ABD) - Marketing emphasis
Walden University
12.2016
Master of Business Administration - Marketing emphasis
Keller Graduate School of Management
06.2010
Bachelor of Science - Fisheries & Wildlife
Michigan State University
East Lansing, MI06.1993
Skills
- Data analysis
- Digital marketing
- Market research
- Strategic planning
- Social media management
- Stakeholder engagement
- Customer service
- Project oversight
- Community engagement
Certification
Certified Herbalist, 07/01/20, Present
Real Estate 09/21 - Present
Awards
Eco Diversity Magazine, 04/01/18, 2018 Top African Americans in Conservation & Environmental Justice. Selected for trailblazing work in falconry-based bird abatement in the agricultural industry and for being the nation's only African American woman master falconer.
Media
- OZY Magazine, 02/01/16, Rare Queen in The Sport of Kings
- Fox 10 News, 07/01/16, Bird Security at The Fairmont Scottsdale Princess
- KYMA 11, 04/01/18, New Project Tests Falcons in Yuma Arizona
- New Food Economy, 04/01/18, Could Yuma, Arizona's trained falcons prevent the next E. coli outbreak?
- The Revolution Relaunch, 08/01/19, Hope is the thing with Feathers!
- AZ Family Channel 3, 01/01/20, Kicking Off the Waste Management Open/Ruffling Feathers
- Discover Magazine, 10/01/20, Falcons, the 'Top Gun' of the Skies, Are Helping Farmers Scare Away Pests
Timeline
Volunteer
Desert Botanical Garden
10.2024 - Current
Master Gardener Trainee
Maricopa County
08.2024 - Current
Co-Founder & Executive Director
Sonoran Desert Falconry, Inc.
07.2015 - Current
Co-Founder & Abatement Falconer
Sonoran Desert Bird Abatement, LLC
07.2015 - 12.2021
Adjunct Faculty
Southern New Hampshire University Online Program
12.2013 - 07.2017
Adjunct Faculty
Rasmussen College Online Program
10.2012 - 04.2019
Fisheries Biologist
Florida Game and Fish Commission
12.1993 - 04.1996
Doctorate of Business Administration (ABD) - Marketing emphasis
Walden University
Master of Business Administration - Marketing emphasis
Keller Graduate School of Management
Bachelor of Science - Fisheries & Wildlife
Michigan State University
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